Headline

Scaling Brands via Performance Marketing · Meta Ads · Google Ads · Amazon Ads · ROAS 4.1x · ~$590K–$710K Budgets Owned · UK/Ireland/India · 6 Yrs Experience

About

I run paid media like I own the business. For 3 years at No Hurt No Harm, I basically did — sole owner of all UK and Ireland campaigns. No team. No agency. Just me, the data, and a habit of auditing things before I touch them. Here's what that's looked like in practice: → ROAS 2.8x to 4.1x at Heavenly Hair through systematic creative testing → Cost-of-sale 25% to 18% at No Hurt No Harm — sustained over 12 months, not a one-month spike → 85 qualified leads at €18 CAC, building B2B and Academy funnels from zero → 35% average ROI increase across 108 Big Brands at Tech Mahindra → 40% sales spike with an 18% cost-of-sale cut, managed in real time during a major retail event → $130K–$170K monthly budgets managed across portfolios What I work with: Meta Ads · Amazon Ads · Google Ads · Paid Search · Amazon DSP · Amazon Attribution · Full-funnel Campaign Management · Audience Segmentation · A/B Testing Metrics I live in: ROAS · ACOS · CPA · CAC How I work: Audit before acting. Data before instinct. Own the result — don't just report it. I've managed budgets solo and at scale. Either way the standard is the same. But I'm also just a person. 😊 I ride bikes and follow motorsport — I have opinions about everything that nobody asked for. I travel across the country specifically to eat things I can't find on Google Maps. I care about animals more than most people I've met. I tinker with IoT projects on weekends. I read about gadgets I can't afford yet and probably buy them anyway. I bring that same curiosity to marketing. The best ideas rarely come from staring at a dashboard. If you're looking for someone who will care about your numbers as much as you do — let's talk. 📩 rahulpandey0498@gmail.com

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Bokaro at Rupesh lucky, Sep 2026 - Present · 1 mo, Swords, Owning growth strategy and paid media end-to-end across four revenue streams — e-commerce, salon, B2B, and academy — for a premium DTC brand. • Scaled ROAS from 2.8x to 4.1x on premium product lines (€69–€195) through structured A/B testing and bid-strategy work across Google and Meta. • Built lead-gen funnels for the academy and stockist programmes, generating 85 qualified leads at €18 CAC via targeted paid search and automated retargeting. • Grew traffic 27% and added €1,200+ in monthly incremental revenue through funnel and workflow optimisation. • Run full-funnel campaigns across UK and Ireland — audience segmentation, match-type strategy, and end-to-end attribution.

Senior Analyst at Tech Mahindra, Aug 2024 - Mar 2025 · 8 mos, Bengaluru, Led paid advertising for a 108-brand Amazon portfolio with ~$590K–$710K in monthly budget — full campaign lifecycle, strategy through optimisation. • Grew average ROI 35% via keyword research, bid automation, and structured A/B testing — methods that transfer directly to paid search and social. • Lifted conversion rate 20% by diagnosing full-funnel drop-offs and refining creative and audience targeting by segment. • Delivered a 40% sales spike during a major retail event while cutting cost-of-sale 18%, through real-time budget reallocation and pacing. • Ranked 2nd of 60 in an internal AI-certification programme; applied generative-AI tools daily to accelerate analysis and bidding at scale.

SEO & Paid Media Operations Specialist at No Hurt No Harm, Jul 2021 - Aug 2024 · 3 yrs 2 mos, Dublin, Ran Amazon advertising and store operations end-to-end across UK and Ireland — solo ownership of strategy, optimisation, and reporting on a defined monthly budget. • Cut cost-of-sale from 25% to 18% and grew ROAS from 4.0x to 5.5x over 12 months through keyword isolation, search-term mining, and disciplined bid strategy. • Built the store from the ground up — account setup, listings, A+ content, and order management alongside paid media. • Grew organic category share 15% and hit 95% page-one rankings on priority terms by integrating paid and organic. • Lifted repeat-purchase rate 28% via retargeting audiences and lifecycle segmentation.

SEO & Paid Media Operations Specialist at HEAVENLY HAIR LTD, Aug 2020 - Jul 2021 · 1 yr, County Dublin, Ireland, Built Google Ads Search and Shopping campaigns from scratch across UK and Ireland — keyword research, ad copy, bid strategy, and creative testing. • Grew online visibility 27% through technical SEO (SEMrush, Moz) — site audits, crawl-error fixes, internal linking, and metadata. • Ran Meta Ads for brand awareness and engagement, and maintained the WordPress site end-to-end for landing-page quality and conversion. • Managed Google My Business and local listings to drive foot traffic from local search.

Technology Content Writer at UCWeb Inc., Jul 2017 - Mar 2020 · 2 yrs 9 mos, UC News Portal, Wrote and published technology content for UC News (UCWeb, Alibaba Group), covering product launches, reviews, and digital trends for Indian and Southeast Asian readers. • Researched, wrote, and self-published articles on one of India's largest content platforms at the time, owning the editorial process end-to-end. • Covered consumer tech — launches, reviews, and industry trends — turning fast-moving news into reader-friendly pieces on a consistent publishing schedule. • Ran the full workflow independently, from research to publishing, while completing my undergraduate degree.

Education

Digital Marketing Specialization, Marketing, University of Illinois Urbana-Champaign

Bachelor's degree, Sikkim Manipal University (SMU)