Headline

Marketing Graduate | Consumer Behaviour | Brand Strategy | Growth Marketing | Customer Insights | FMCG & D2C Marketing

About

I’m a BBA (Marketing Management) graduate with a strong interest in understanding consumer behaviour, brand strategy, and growth marketing. My professional experience at Aditya Birla Sun Life Insurance gave me direct exposure to customer interactions, market dynamics, and the decision-making processes that influence purchasing behaviour. Working closely with diverse customer segments helped me develop a deeper understanding of audience needs, communication effectiveness, and relationship-building at scale. What interests me most is the marketing thinking behind business growth and understanding why consumers make decisions, how brands position themselves, and how messaging can influence perception and engagement. I am particularly interested in: • Consumer Behaviour • Brand Strategy & Positioning • Growth Marketing • Customer Insights • Market Research • Go-To-Market Strategy I enjoy analysing marketing campaigns, studying consumer psychology, and exploring how brands create meaningful differentiation in competitive markets. Currently, I am looking for opportunities where I can apply analytical thinking, customer understanding, and commercial experience to contribute to marketing, branding, and growth-focused teams.

Location

Kolkata

AI stack

claude

gemini

openai

Work experience

Most Respected Advisor at Aditya Birla Sun Life Insurance, Jan 2026 - Apr 2026 · 3 mo, Kolkata, West Bengal, India, Worked closely with diverse customer segments to understand financial planning needs, decision-making behaviour, and communication preferences, gaining practical exposure to consumer psychology and customer engagement in a real-world business environment. • Identified and engaged 50+ prospective customers, analysing customer needs and tailoring communication approaches to different audience profiles. • Developed customer outreach and follow-up strategies that contributed to the conversion of approximately 15 prospects into policyholders. • Supported branch-level customer engagement and channel development initiatives, gaining exposure to local market activation and relationship-building strategies. • Collaborated with customers to understand purchase motivations, financial priorities, and decision-making factors, strengthening skills in consumer insight generation and audience understanding. • Gained practical exposure to insurance product positioning, customer segmentation, and channel-based marketing strategies within a highly competitive market.

Education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, Ajeenkya D Y Patil University

Business/Commerce, General, Delhi Public School, Ruby Park