Headline

Founder at Rydit.in

About

Results-driven retail professional with a strong sense of business and a comprehensive understanding of B2C E-com Apps. Currently owning the Homepage and responsible for reducing bounce rate & driving NMV (Net Merchandise Value) through homepage. Additionally, I bring a solid background in category management, where I successfully onboarded over 30+ FMCG brands, signed TOTs, optimized stock,improved profitability & margins.

Location

Gurugram

AI stack

Gumloop

Retell AI

smolagents

Work experience

Manager- Growth at Meesho, Jan 2025 - Mar 2026 · 1 yr 3 mos, Bengaluru, I owned the strategy and roadmap for Meesho's sale experience, focusing on driving DAU and Order/DAU through enhanced sale awareness and user funnel improvements. I was responsible for sale planning, forecasting and channel-mix strategy for sale events, coordinating with multiple teams to execute against targets and successfully driving over 70 million DAU on sale days. Delivered a cumulative improvement of over 15%+ in Order/DAU through merchandising strategies and A/B experiments, significantly enhancing sale visibility across funnel.

Associate Manager- Growth at Meesho, Jun 2021 - Dec 2024 · 3 yrs 7 mos, India, I led the homepage personalization initiative from discovery to launch, conducting user research and A/B experimentation to enhance customer engagement. My efforts resulted in a 10% average conversion improvement and a 5% reduction in app bounce rate through continuous optimization of homepage merchandising. Leading multiple key initiatives at Meesho's Homepage. Experienced in AB testing and data analytics. Key projects I have worked on: -Homepage Merchandising -Homepage Personalization -Homepage Revamp

Category Manager at 1K Kirana Bazaar, Jun 2020 - Jun 2021 · 1 yr 1 mo, Gurgaon, Haryana, India, -Managing P&L portfolio of Personal & Home Care, F&B and Staples -Managing all the Key Accounts for the respective categories -Fulfillment, Inventory, and Payables management -Managing Private Label for Staples -Team building

Product Manager at Inthree Access Services Pvt Ltd, Mar 2019 - Dec 2019 · 10 mos, Greater Chennai Area, Launched and piloted an FMCG reseller platform, establishing business processes and coordinating with cross-functional teams. My efforts led to a successful grocery subscription model with high customer retention rates. Achievements: Achieved an average customer ticket size of ₹700 and delivered significant sales across resellers, demonstrating my ability to drive growth in challenging markets.

Coordinator at Marque- The Marketing Club of IIM Rohtak at Marque- The Marketing Club of IIM Rohtak, Aug 2017 - Mar 2019 · 1 yr 8 mos, Rohtak Area, India, •Tie-ups with Corporates for live projects, sponsorships, certifications, and guest lectures •Responsible for handling registrations and managing the participant at the event •Responsible for organizing intra and inter college marketing events and competitions

Education

Master of Business Administration - MBA, Marketing, Indian Institute of Management Rohtak