Rahul Kumar profile photo 1 on Tal

Rahul Kumar

Senior Product Designer @Nykaa | Leading Nike India 👟 (Hackathon featured at Google I/O 2025) | ex @INDmoney | Interaction & Motion Designer

North Delhi

7+ years of work experience

Nykaa
Feb 20233 yrs 9 mosPresent

Gurugram, Haryana, India

🚀 Scale: 24M+ customers • Led ✨ AI Filters, an AI-powered discovery experience that delivered INR 6 Cr+ business impact through improved search relevance and intent-based filtering. • Launched Image Search ("Shop with Your Eyes 👀"), generating INR 16 Cr+ incremental revenue within 120 days of launch. • Improved onboarding conversion from 12% to 📈 26.22% through behavioural UX, funnel simplification, and motion-led interaction design. • Established Design System governance, Motion Frameworks, and Interaction Standards across onboarding, search, discovery, and marketplace experiences. • Facilitated product discovery workshops, roadmap planning, and cross-functional alignment with Product, Engineering, Analytics, and Leadership teams. • Mentored designers through design reviews, interaction critiques, and systems-thinking coaching. 🤝 Strategic Collaboration — Nike India Launch • Partnered with Nike Global Design and Business teams to launch Nike India on Nykaa Fashion. • Localised premium commerce experiences while maintaining global design system standards. • Adapted merchandising, storytelling, and interaction patterns to Indian customer behaviour. DESIGN SYSTEMS & MOTION LEADERSHIP • Defined reusable interaction principles and motion standards adopted across onboarding, search, discovery, and marketplace experiences. • Established component governance and design system guidelines to improve consistency across product teams. • Built scalable motion specifications using Rive and Lottie, improving design-development collaboration. • Created reusable interaction patterns that accelerated delivery and reduced implementation ambiguity. Proud to build with purpose, test with empathy, and ship with impact. Always up for conversations around design, systems thinking, and building for scale. #ProductDesign #UXDesign #DesignLeadership #NykaaFashion #UserExperience #DesignImpact #CaseStudy #Figma #Protopie #Lottie #Interactions
INDmoney
Aug 20225 mosDec 2022

Gurugram, Haryana, India

🔍 Redesigning with Data-Driven Insights Conducted a deep analysis of the previous onboarding flow using Microsoft Clarity, leveraging user behavior patterns and heatmaps to identify friction points. 🎨 Based on these insights, I redesigned the onboarding experience — introducing 3D illustrations and micro-animations to boost engagement and improve usability. 📈 Also revamped the Sales page for Mini Save, applying behavioral insights to streamline navigation and improve visual hierarchy — leading to a 20% increase in user retention.
SEB Administrative Services Inc.
Aug 20201 yr 10 mosMay 2022

Gurugram, Haryana, India

♿ Designing for Inclusion and Impact Created an accessible and emotionally resonant design system that reduced friction, added meaning, and made the experience more inclusive — ensuring every user feels valued, understood, and empowered. 💼 Launching an Investment Platform for Millennials Designed and launched a digital investment management service tailored to millennial users. Conducted in-depth user surveys to uncover pain points and developed targeted solutions — resulting in higher engagement and user satisfaction. 🤝 Leading Web Onboarding Redesign Led a cross-functional team of 7 marketers to revamp the web onboarding journey. The result: • Retention rate ↑ 14% • A significantly more intuitive and seamless onboarding experience
RKHD
Oct 20182 yrs 3 mosDec 2020

New Delhi, Delhi, India

🌍 Global Design Collaborations Had the opportunity to collaborate with clients across the globe — including renowned organizations like Heise Group (Germany), the Bank of Israel, and several others across diverse industries and regions. 💼 Delivered 30+ end-to-end design projects, providing full-spectrum support from discovery to delivery. Worked closely with marketing and development teams to ensure smooth execution and alignment with business goals.

Rahul’s AI Stack

claude
claude
openai
openai

Education

Bharati Vidyapeeth

Bca

Bharati Vidyapeeth

20153 yrs2018

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Headline

Senior Product Designer @Nykaa | Leading Nike India 👟 (Hackathon featured at Google I/O 2025) | ex @INDmoney | Interaction & Motion Designer

About

Senior Product Designer with 7+ years of experience driving high-scale product initiatives across e-commerce and fintech platforms serving 24M+ users. Specialized in product discovery systems, growth optimization, and motion-led interaction design. Proven track record of delivering measurable revenue impact, defining scalable experience frameworks, and influencing cross-functional strategy across product organizations.

Location

North Delhi

AI stack

claude

openai

Work experience

Senior Product Designer at Nykaa, Feb 2023 - Present · 3 yrs 9 mos, Gurugram, Haryana, India, 🚀 Scale: 24M+ customers • Led ✨ AI Filters, an AI-powered discovery experience that delivered INR 6 Cr+ business impact through improved search relevance and intent-based filtering. • Launched Image Search ("Shop with Your Eyes 👀"), generating INR 16 Cr+ incremental revenue within 120 days of launch. • Improved onboarding conversion from 12% to 📈 26.22% through behavioural UX, funnel simplification, and motion-led interaction design. • Established Design System governance, Motion Frameworks, and Interaction Standards across onboarding, search, discovery, and marketplace experiences. • Facilitated product discovery workshops, roadmap planning, and cross-functional alignment with Product, Engineering, Analytics, and Leadership teams. • Mentored designers through design reviews, interaction critiques, and systems-thinking coaching. 🤝 Strategic Collaboration — Nike India Launch • Partnered with Nike Global Design and Business teams to launch Nike India on Nykaa Fashion. • Localised premium commerce experiences while maintaining global design system standards. • Adapted merchandising, storytelling, and interaction patterns to Indian customer behaviour. DESIGN SYSTEMS & MOTION LEADERSHIP • Defined reusable interaction principles and motion standards adopted across onboarding, search, discovery, and marketplace experiences. • Established component governance and design system guidelines to improve consistency across product teams. • Built scalable motion specifications using Rive and Lottie, improving design-development collaboration. • Created reusable interaction patterns that accelerated delivery and reduced implementation ambiguity. Proud to build with purpose, test with empathy, and ship with impact. Always up for conversations around design, systems thinking, and building for scale. #ProductDesign #UXDesign #DesignLeadership #NykaaFashion #UserExperience #DesignImpact #CaseStudy #Figma #Protopie #Lottie #Interactions

Senior Product Designer at INDmoney, Aug 2022 - Dec 2022 · 5 mos, Gurugram, Haryana, India, 🔍 Redesigning with Data-Driven Insights Conducted a deep analysis of the previous onboarding flow using Microsoft Clarity, leveraging user behavior patterns and heatmaps to identify friction points. 🎨 Based on these insights, I redesigned the onboarding experience — introducing 3D illustrations and micro-animations to boost engagement and improve usability. 📈 Also revamped the Sales page for Mini Save, applying behavioral insights to streamline navigation and improve visual hierarchy — leading to a 20% increase in user retention.

Senior Product Designer at SEB Administrative Services Inc., Aug 2020 - May 2022 · 1 yr 10 mos, Gurugram, Haryana, India, ♿ Designing for Inclusion and Impact Created an accessible and emotionally resonant design system that reduced friction, added meaning, and made the experience more inclusive — ensuring every user feels valued, understood, and empowered. 💼 Launching an Investment Platform for Millennials Designed and launched a digital investment management service tailored to millennial users. Conducted in-depth user surveys to uncover pain points and developed targeted solutions — resulting in higher engagement and user satisfaction. 🤝 Leading Web Onboarding Redesign Led a cross-functional team of 7 marketers to revamp the web onboarding journey. The result: • Retention rate ↑ 14% • A significantly more intuitive and seamless onboarding experience

UX Designer at RKHD, Oct 2018 - Dec 2020 · 2 yrs 3 mos, New Delhi, Delhi, India, 🌍 Global Design Collaborations Had the opportunity to collaborate with clients across the globe — including renowned organizations like Heise Group (Germany), the Bank of Israel, and several others across diverse industries and regions. 💼 Delivered 30+ end-to-end design projects, providing full-spectrum support from discovery to delivery. Worked closely with marketing and development teams to ensure smooth execution and alignment with business goals.

Education

Bca, Bharati Vidyapeeth