Headline

Assistant General Manager @ Bluspring Enterprises | Google Analytics Certification

About

What if your next 𝗳𝗼𝗼𝗱 & 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 could be built from scratch — and scaled fast? That's exactly what I've spent the last 𝟭𝟭+ 𝘆𝗲𝗮𝗿𝘀 doing. I'm 𝗥𝗮𝗵𝘂𝗹 𝗞𝘂𝗺𝗮𝗿, currently 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 – Marketing at Bluspring Enterprise, where I lead Pan-India brand strategy for a food & hospitality business spanning Corporate, Education, Healthcare, and Industrial sectors. A quick snapshot of what I bring to the table: Built 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲 𝗳𝗼𝗼𝗱 𝗯𝗿𝗮𝗻𝗱s from zero — identity, packaging, positioning, and go-to-market — across 𝗕𝟮𝗕 and 𝗕𝟮𝗖 channels. Delivered ₹𝟰𝟮 𝗖𝗿 in new revenue by mobilising 𝟭𝟯 𝘀𝗶𝘁𝗲𝘀 in a single fiscal year (FY25) Led marketing for the 𝗪𝗼𝗿𝗹𝗱 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 — the first food services brand in India to enter a global para-sports platform. Protected revenue and reputation by retaining 𝟱𝟲+ 𝗮𝘁-𝗿𝗶𝘀𝗸 𝗰𝗹𝗶𝗲𝗻𝘁 accounts through targeted retention marketing Blended 𝗔𝗜, 𝗽𝗿𝗼𝗺𝗽𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, and 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 into everyday campaign strategy to squeeze more ROI out of every marketing rupee My journey spans 𝗕𝗮𝗿𝗯𝗲𝗾𝘂𝗲 𝗡𝗮𝘁𝗶𝗼𝗻, 𝗙𝗼𝗼𝗱𝗽𝗮𝗻𝗱𝗮, 𝗖𝗼𝗺𝗽𝗮𝘀𝘀 𝗚𝗿𝗼𝘂𝗽, and 𝗤𝘂𝗲𝘀𝘀 𝗖𝗼𝗿𝗽 before demerging Bluspring – giving me a 𝟯𝟲𝟬-degree view of brand building, trade marketing, digital strategy, and client-facing growth in the food services space. I hold an 𝗠𝗕𝗔 in Marketing, along with 𝗜𝗦𝗕 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 in 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗽𝗹𝘂𝘀 𝗔𝗜 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 — because staying ahead in marketing today means staying fluent in both brand and technology. I'd love the chance to talk about how this experience could translate into results for your team. My resume is attached, and I'm happy to share references or dive deeper into any of the above. Looking forward to connecting.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

glama

grok

openai

Work experience

Assistant General Manager at Bluspring Enterprises, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Led marketing for the 𝗪𝗼𝗿𝗹𝗱 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 — the first food services brand in India to market at a global para-sports event. Mobilised 𝟭𝟯 𝗻𝗲𝘄 𝘀𝗶𝘁𝗲𝘀 in FY25, generating ₹42 Cr in revenue across Corporate, Healthcare, Education & Industrial sectors. Leading Pan-India 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for food & hospitality across Corporate, Education, Healthcare, and Industrial sectors. Building in-house food brands from the ground up — 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆, 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, and 𝗚𝗧𝗠. Managed 𝟱𝟲+ exit client accounts through retention marketing, protecting brand reputation and revenue. Key stakeholder in end-to-end 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝘃𝗮𝗺𝗽 for the food & hospitality division. 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 — QR ordering, digital menus, loyalty programs. Creating 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗲𝗰𝗸𝘀, 𝗥𝗙𝗣 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀, and 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 that win new business. Leading food festivals and experiential campaigns to 𝗯𝗼𝗼𝘀𝘁 𝗳𝗼𝗼𝘁𝗳𝗮𝗹𝗹 and 𝗹𝗶𝗸𝗲-𝗳𝗼𝗿-𝗹𝗶𝗸𝗲 𝘀𝗮𝗹𝗲𝘀. Managing 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 — signage, uniforms, digital assets, cafeteria experience design

Senior Marketing Manager at Quess Corp Limited, Apr 2024 - Apr 2025 · 1 yr 1 mo, Bengaluru, • Owned integrated marketing strategy across 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲, and 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 accounts. • Contributed to overall business growth from ₹𝟮𝟳𝟬 𝗖𝗿 𝘁𝗼 ₹𝟯𝟲𝟰 𝗖𝗿 during tenure, through integrated marketing and client engagement strategies. • Led 𝗕𝗧𝗟 & 𝗔𝗧𝗟 brand consistency — brochures, decks, digital content. • Conceptualized 𝗳𝗼𝗼𝗱 𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹𝘀 and 𝗰𝗮𝗳𝗲𝘁𝗲𝗿𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 events to grow 𝗟𝗙𝗟 𝘀𝗮𝗹𝗲𝘀 and APT. • Designed and executed platform-specific 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 calendars, aligning trend-driven storytelling with brand voice across accounts. • Built 𝗕𝟮𝗕 marketing strategies and 𝗰𝗹𝗶𝗲𝗻𝘁-𝗳𝗮𝗰𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗲𝗰𝗸𝘀 to strengthen account retention and support new business pitches. • Managed performance 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, using analytics to optimize reach, engagement, and cost-efficiency. • Partnered cross-functionally with sales, ops, and vendors on sector-specific rollouts. • Positioned Quess Corp's food services brand as a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 (not just a vendor) to corporate and institutional clients through consistent brand narrative and data-backed insights. • Strengthened client retention by translating consumer feedback and 𝗖𝗦𝗔𝗧 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 into targeted marketing interventions.

Marketing Manager at Compass Group India, Apr 2023 - Mar 2024 · 1 yr, Bengaluru, Promoted to Marketing Manager after driving consistent account growth and marketing impact across 𝟰 𝗸𝗲𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀. Scaled site-specific marketing strategy to sustain and grow revenue beyond ₹𝟱𝟱 𝗖𝗿+. Strengthened 𝗖𝗦𝗔𝗧 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 through deeper 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 review and action-planning across sites. Led BTL/ATL branding and campaign execution with vendors, ensuring brand consistency across all managed accounts. Owned vendor management, including 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗽𝗼𝗽-𝘂𝗽 counter operations. Continued to drive 𝗳𝗼𝗼𝗱 𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹𝘀 and stakeholder-led offerings to boost engagement and footfall.

Assistant Marketing Manager at Compass Group India, Sep 2017 - Feb 2023 · 5 yrs 6 mos, Bangaon Area, India, Joined initially to lead marketing for a 𝘀𝗶𝗻𝗴𝗹𝗲 𝗸𝗲𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁, later expanded scope to manage 𝟰 𝗸𝗲𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 collectively driving ₹𝟱𝟱 𝗖𝗿+ in revenue. Designed site-specific marketing tools to boost 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 and 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Owned client newsletters and 𝗖𝗦𝗔𝗧 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 — closed the loop on consumer feedback. Ran end-to-end branding & campaigns (𝗕𝗧𝗟/𝗔𝗧𝗟) with vendors, in line with brand guidelines. Managed third-party vendor pop-up counters across sites Drove 𝗳𝗼𝗼𝗱 𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹𝘀 and offerings by aligning key stakeholders.

Trade Marketing at foodpanda India, Aug 2016 - Jun 2017 · 11 mos, Bangalore, Managed brand and trade marketing for restaurant partner tie-ups. Coordinated 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹𝘀 between central team and restaurant partners. Executed on-ground 𝗕𝗧𝗟 & 𝗔𝗧𝗟 𝗰ampaigns across the region. Partnered with sales teams on trade marketing efforts that helped scale restaurant tie-ups from 𝟭,𝟴𝟬𝟬 𝘁𝗼 𝟮,𝟱𝟬𝟬 within 9 months. Contributed to daily order growth from 𝟵,𝟬𝟬𝟬 𝘁𝗼 𝟭𝟱,𝟬𝟬𝟬 through improved partner collateral coordination and on-ground execution.

Education

Master of Business Administration - MBA, Marketing, Dr. C. V. Raman University, Kota Bilaspur

Bachelor of Business Administration - BBA, Financial Planning and Services, The Institute of Computer Accountants