Headline

Associate Growth & Marketing at Urban Company

About

As a graduate of Delhi University with over 6 years of professional experience, I am a dynamic and results-oriented individual with a strong background in developing and executing successful strategies for new product launches. My proven track record includes optimizing leads and driving a remarkable 50% to 70% growth in overall business performance. I specialize in inbound marketing strategies and have a keen eye for product launch management, particularly within the start-up environment. My passion for innovation and well-honed project management skills have enabled me to lead cross-functional teams effectively and deliver impactful results. As a well-networked and enthusiastic team player, I thrive in collaborative settings and excel at building relationships with key stakeholders. My ability to adapt quickly and solve complex challenges makes me an asset to any organization looking to bring new products to market. I am currently seeking opportunities to leverage my expertise in strategic planning, product launches, and business growth to contribute to forward-thinking companies looking to disrupt their industries and achieve sustainable success.

Location

Delhi

AI stack

gemini

ChatGPT

Work experience

Associate Growth & Marketing at Urban Company, Aug 2025 - Present · 1 yr 2 mos, Noida, Marketing | Offline Marketing & BTL | City Management Currently managing Noida, Greater Noida, and Ghaziabad for marketing operations, with a key focus on Offline Marketing and BTL (Below-the-Line) activities. Key Responsibilities • Planning and executing city-level offline marketing and BTL campaigns. • Managing Pole Posters, Lift Posters, Digital Screens, Gate Banners, Gate Arch, Unipoles, and other outdoor branding activities. • Developing and executing hyperlocal marketing strategies to improve brand visibility and customer acquisition. • Identifying high-potential locations and societies for marketing activations. • Planning and executing society activations, events, kiosks, stalls, and promotional campaigns. • Managing end-to-end vendor coordination, execution, and quality checks for marketing activities. • Monitoring campaign performance, customer acquisition, and ROI of offline marketing initiatives. • Coordinating with internal teams and external vendors to ensure timely and effective campaign execution. • Managing marketing budgets, POs, invoices, and vendor-related processes. • Tracking campaign execution through reports and maintaining MIS/data for performance analysis. • Conducting market research and competitor activity analysis to identify new marketing opportunities. • Driving brand visibility and customer engagement across key locations in the assigned cities.

Marketing Associate at Urban Company, Aug 2025 - Present · 1 yr 2 mos, Managing offline marketing and BTL operations across Noida, Greater Noida and Ghaziabad, focused on brand visibility, customer acquisition and hyperlocal growth.

Manager sales at Waltr, Jun 2024 - Jul 2025 · 1 yr 2 mos, Delhi Ncr, As a Sales Manager, I am responsible for client acquisition and relationship building for our water tank sensor solutions. My focus areas include residential societies, commercial malls, and corporate offices, ensuring long-term partnerships and consistent business growth.

Manager of Sales at Waltr, May 2024 - Jul 2025 · 1 yr 3 mos, Managed sales and business development for water tank sensor and IoT solutions across residential societies, malls and corporate clients.

Manager - Network planning & Brand partnership at Skye Air Mobility, Jul 2023 - May 2024 · 11 mos, Gurugram, Haryana, India, As a Manager - Network Planning & Brand Partnerships, I develop strategies to streamline drone delivery networks and enhance brand visibility through innovative collaborations. In Network Planning, I focus on onboarding residential societies, corporate entities, and malls for pod installations, creating a scalable infrastructure for seamless drone deliveries. By strategically identifying key locations, I contribute to building an efficient delivery network aligned with future logistics advancements. In Brand Partnerships, I establish impactful collaborations to run advertisements in malls, societies, and corporate spaces, leveraging high-visibility areas to maximize audience engagement. I also oversee offline activities to strengthen brand presence and create value-driven partnerships. With a focus on operational efficiency and strategic partnerships, I deliver innovative solutions that achieve measurable results in logistics and brand growth.

Network Planning Manager at SkyeAir Mobility Pvt. Ltd., Jul 2023 - Apr 2024 · 10 mos, Worked across network planning, offline sales, business development, society/corporate/mall onboarding and brand partnerships.

Senior Business Development Manager at Otipy, Mar 2022 - Jul 2023 · 1 yr 5 mos, Noida, Uttar Pradesh, India

Business Development Manager at Otipy, Sep 2021 - Feb 2022 · 6 mos, Delhi/NCR, Noida, As a Business Development Manager at Otipy Internet Pvt. Ltd., I drive organizational growth through strategic planning, team management, and impactful event execution. I enhance sales performance by leveraging offline sales activities and direct sales channels to maximize customer acquisition and engagement. I also lead the planning and coordination of corporate events, strengthening our market presence and brand image. Committed to delivering innovative solutions, I play a pivotal role in expanding our reach and achieving sustained business growth.

Education

Bachelor of Arts - BA, Bachelor Of Arts, Delhi University

Bachelor's degree, Bachelor of Arts, Central Board of Secondary Education