Designed and developed 15+ interactive Power BI dashboards using DAX measures and Power Query transformations to deliver KPI reporting, performance analysis, and business insights for sales, operations, and leadership teams. • Wrote and optimized SQL queries (joins, CTEs, aggregations) to extract and transform data from multiple sources, supporting ETL processes and automated reporting workflows. • Automated recurring weekly and monthly MIS and stakeholder reports, reducing manual reporting effort and improving data accuracy and turnaround time. • Performed data cleaning, validation, and transformation on large datasets using SQL, Power BI, and Excel to ensure consistent and reliable reporting across dashboards. • Collaborated closely with business stakeholders to understand reporting requirements, analyze customer and operational data, and translate business needs into actionable analytical solutions, including customer churn analysis and sales performance tracking.