Headline

Director | Media & Content Operations | Creative Strategy

About

Content and media leader with 14+ years of experience building scalable video, content, and creative systems across healthcare, fintech, media, and digital-first brands. Currently leading video and social operations at Practo, overseeing high-volume multimedia production, distributed creative teams, and content infrastructure supporting global market initiatives across the USA and UAE. Across my career, I’ve worked at the intersection of storytelling, strategy, and execution - directing large-scale content ecosystems, building production pipelines, and translating complex ideas into engaging visual narratives. Alongside commercial and brand-led work, I independently develop narrative film projects through Yellow Monkey Cinema, with a focus on cinematic storytelling, noir-driven worlds, and long-form visual narratives including The Last RAT. Interested in media systems, filmmaking, creative operations, AI-driven content workflows, and the evolving future of visual storytelling.

Location

Bangalore Urban

AI stack

claude

elevenlabs

gemini

notion

openai

Canva Magic Studio

Work experience

Manager - Video & Social at Practo, Aug 2024 - Jan 2026 · 1 yr 6 mos, Greater Bengaluru Area, Leading video, social, and multimedia operations at Practo across brand, product, and global market initiatives. Overseeing high-volume content production systems spanning video, social, campaigns, and platform-native media across India, USA, and UAE markets. Built and scaled distributed creative operations, establishing structured workflows, governance systems, and scalable production pipelines to improve execution quality and turnaround efficiency. Collaborate across marketing, product, leadership, and creative teams to translate complex healthcare narratives into high-performing visual storytelling frameworks. Lead end-to-end multimedia strategy and execution across launches, brand campaigns, educational content, and engagement-driven media initiatives.

Content Operations & Video Marketing Lead at Open Financial Technologies, Jun 2022 - Aug 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Led end-to-end video production and content strategy across fintech, product, and founder-led media initiatives. Directed high-volume content systems supporting brand growth, digital campaigns, podcasts, and platform-native storytelling for Open Money and Banking Stack. Built scalable production workflows and managed creative execution across social, video, and multimedia formats. Worked closely with leadership and product teams to translate financial and technology narratives into engaging visual communication.

Digital Content Manager at KIERIN NYC, May 2021 - May 2022 · 1 yr 1 mo, New York, United States, Managed digital and video content strategy for a global lifestyle and fragrance brand. Led campaign storytelling, short-form video production, influencer collaborations, and social-first visual content across digital platforms. Oversaw content planning, production, publishing, and creative consistency across brand communication initiatives.

Social Media Manager at Wishup.co, Jun 2020 - May 2021 · 1 yr, Led social media and digital content execution for multiple international brands across diverse industries. Managed content planning, creative coordination, publishing workflows, and platform-specific storytelling across video, graphic, and written formats. Worked with distributed teams to deliver consistent and scalable digital communication strategies.

Education

Master of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General, Edith Cowan University

Public links

rahulrad.in: https://rahulrad.in/