---
title: "Rahul Kumar - Head of Marketing in Bengaluru | Tal"
description: "Meet Rahul Kumar, Head of Marketing | Driving Growth in Fintech, D2C & eCommerce | Ex-PhonePe · Flipkart · Amazon based in Bengaluru. AI stack includes aistudio, claude, and gemini."
image: "https://tal.club/meet/rahul-k-3/share-image"
---

# Rahul Kumar on Tal

## Headline

Head of Marketing \| Driving Growth in Fintech, D2C & eCommerce \| Ex\-PhonePe · Flipkart · Amazon

## About

Marketing leader with 15\+ years driving scalable growth across Fintech, eCommerce, D2C, and Travel — with a proven track record at PhonePe, Flipkart, Amazon, and iXiGO\. I build marketing engines that deliver business outcomes — not just campaigns\. From brand strategy to performance marketing, I own the full funnel with direct P&L accountability\. What I bring to the table: — 20x ROI delivered through data\-driven, full\-funnel marketing — ₹50Cr\+ budgets managed with measurable revenue impact — 30–40% QoQ revenue contribution across organizations — 25\+ member cross\-functional teams built and led — Expertise across Performance, Brand, CRM, SEO, App UA, and MarTech I've built marketing orgs from the ground up, scaled brands in hyper\-competitive markets, and consistently improved CLTV, CAC, and retention metrics across every role\. Core expertise: Marketing Strategy · Growth Marketing · Brand Management · P&L Management · Go\-To\-Market Strategy · Performance Marketing · Lifecycle Marketing · Marketing Mix Modelling \(MMM\) · Fintech & D2C · SEO/SEM 📩 Open to CMO / VP Marketing opportunities in Fintech, D2C, or eCommerce\. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-

## Location

Bengaluru

## AI stack

aistudio

claude

gemini

meta

openai

claudecode

## Work experience

Head of Marketing at JHATPAT SUPER APP, Jan 2025 \- Present · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Marketing consultant for a Quick Commerce business\. Witnessing unbelievable metrics \(PMF project\)\- 42% Repeat Rate, CAC 50% less than competition, Conversion rate 9\.35%\. All this for a totally unknown brand through 100% digital acquisition\.

Head of Marketing at PhonePe, Apr 2023 \- Nov 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, >> SHARE MARKET BUSINESS : Reduced blended CAC 20–25% QoQ through creative iteration, bid automation, and funnel fixes from KYC to first trade\. Increased MAU 18% and 90‑day retention \+6\.4 pts via segmented CRM journeys, offer ladder, and education content\. Reallocated 25–30% spend using MMM and geo‑lift; ROAS \+24% and payback < 75 days while maintaining compliant disclosures\. Achieved 2\.5x conversion lift during IPL/news windows by orchestrating TV \+ performance and compliant creative frameworks\. Built creator/affiliate and referral motions to expand efficient reach; improved organic share through SEO and app store hygiene\.

Head Of Marketing at CityMall, Apr 2022 \- Mar 2023 · 1 yr, Bengaluru, Karnataka, India, Cut CAC 30–40% and lifted LTV \~20% via city‑by‑city GTM combining offline activation, digital targeting, and category expansion\. Improved frequency and wallet share with lifecycle offers and regional merchandising; strengthened unit economics in new cities\. Grew organic traffic 40% with SEO, content, and partner amplification\.

Vice President Marketing at Vybes, Mar 2020 \- Mar 2022 · 2 yrs 1 mo, India/Singapore, Led marketing across a portfolio of D2C and lifestyle brands spanning India, Singapore, and Indonesia — including Vedix, SkinKraft, and GetVybes\. Built and scaled full\-funnel digital acquisition for Vedix and SkinKraft — India's leading personalised haircare and skincare brands — driving significant growth during peak pandemic\-era D2C adoption\. — Scaled Vedix to become one of India's top personalised D2C haircare brands through performance marketing, influencer\-led content, and CRM\-driven retention\. — Drove SkinKraft's growth in India and Singapore markets through targeted digital acquisition and lifecycle marketing\. — Led GetVybes market entry into Indonesia — built brand positioning, digital acquisition, and influencer strategy from scratch for a new market\. — Managed cross\-border teams and agency partners across 3 countries simultaneously\. — Owned full P&L for marketing across all brands during a high\-growth, high\-complexity period\.

Associate Director : Digital Marketing at Flipkart, Jul 2014 \- Feb 2016 · 1 yr 8 mos, Bengaluru, Karnataka, India, Associate Director → Manager \(Nov 2012 – Jan 2017\) — Owned digital marketing, app distribution \(Android & iOS\), app indexing, and Play Store optimisation for Flipkart\.com\. — Drove new initiatives including data ingestion pipelines and app growth programs\. — Rose through 3 promotions in 4 years — from Manager to Associate Director\.

Senior Manager : Digital Marketing at Flipkart, Mar 2014 \- Jul 2014 · 5 mos, Bangalore

Director of Digital Marketing at Flipkart, Nov 2012 \- Dec 2019 · 7 yrs 2 mos, Bengaluru Area, India, Director of Digital Marketing \(Jan 2017 – Dec 2019\) — Led 20–22 member team across SEO, SEM, Display, Paid Social, App UA, Affiliate, and OEM channels\. — Improved buy frequency \+15%, conversion rate \+34%, and LTV \+22% through cohort\-based journey design\. — Cut blended CAC −22% and reduced payback period to under 90 days\. — Reallocated 25–30% of spend via MMM and geo\-lift testing, lifting ROAS \+24%\. — Also led 2GUD \(eBay India\) scope: reduced CAC −20% and improved CVR \+15%\.

## Education

MBA Executive, Marketing, SP Jain School of Global Management \- Dubai, Mumbai, Singapore & Sydney

Certificate Program in Entrepreneurship, Entrepreneurship, Harvard Business School

[View the original profile](https://tal.club/meet/rahul-k-3)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/rahul-k-3#person",
      "name": "Rahul Kumar",
      "url": "https://tal.club/meet/rahul-k-3",
      "image": "https://tal.club/meet/rahul-k-3/profile-photo.jpg",
      "description": "Meet Rahul Kumar, Head of Marketing | Driving Growth in Fintech, D2C & eCommerce | Ex-PhonePe · Flipkart · Amazon based in Bengaluru. AI stack includes aistudio, claude, and gemini.",
      "jobTitle": "Head of Marketing",
      "worksFor": {
        "@type": "Organization",
        "name": "JHATPAT SUPER APP"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Head of Marketing"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Harvard Business School"
        }
      ],
      "knowsAbout": [
        "aistudio",
        "claude",
        "gemini",
        "meta",
        "openai",
        "claudecode"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/rahul-k-3#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/rahul-k-3#webpage",
      "url": "https://tal.club/meet/rahul-k-3",
      "name": "Rahul Kumar on Tal",
      "description": "Meet Rahul Kumar, Head of Marketing | Driving Growth in Fintech, D2C & eCommerce | Ex-PhonePe · Flipkart · Amazon based in Bengaluru. AI stack includes aistudio, claude, and gemini.",
      "dateModified": "2026-09-16T07:16:33.186Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/rahul-k-3#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/rahul-k-3/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/rahul-k-3/profile-photo.jpg",
        "caption": "Rahul Kumar profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```