Headline

Head of Marketing | Driving Growth in Fintech, D2C & eCommerce | Ex-PhonePe · Flipkart · Amazon

About

Marketing leader with 15+ years driving scalable growth across Fintech, eCommerce, D2C, and Travel — with a proven track record at PhonePe, Flipkart, Amazon, and iXiGO. I build marketing engines that deliver business outcomes — not just campaigns. From brand strategy to performance marketing, I own the full funnel with direct P&L accountability. What I bring to the table: — 20x ROI delivered through data-driven, full-funnel marketing — ₹50Cr+ budgets managed with measurable revenue impact — 30–40% QoQ revenue contribution across organizations — 25+ member cross-functional teams built and led — Expertise across Performance, Brand, CRM, SEO, App UA, and MarTech I've built marketing orgs from the ground up, scaled brands in hyper-competitive markets, and consistently improved CLTV, CAC, and retention metrics across every role. Core expertise: Marketing Strategy · Growth Marketing · Brand Management · P&L Management · Go-To-Market Strategy · Performance Marketing · Lifecycle Marketing · Marketing Mix Modelling (MMM) · Fintech & D2C · SEO/SEM 📩 Open to CMO / VP Marketing opportunities in Fintech, D2C, or eCommerce. --------------------------------------------------------------------------------------------------

Location

Bengaluru

AI stack

aistudio

claude

gemini

meta

openai

claudecode

Work experience

Head of Marketing at JHATPAT SUPER APP, Jan 2025 - Present · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Marketing consultant for a Quick Commerce business. Witnessing unbelievable metrics (PMF project)- 42% Repeat Rate, CAC 50% less than competition, Conversion rate 9.35%. All this for a totally unknown brand through 100% digital acquisition.

Head of Marketing at PhonePe, Apr 2023 - Nov 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, >> SHARE MARKET BUSINESS : Reduced blended CAC 20–25% QoQ through creative iteration, bid automation, and funnel fixes from KYC to first trade. Increased MAU 18% and 90‑day retention +6.4 pts via segmented CRM journeys, offer ladder, and education content. Reallocated 25–30% spend using MMM and geo‑lift; ROAS +24% and payback < 75 days while maintaining compliant disclosures. Achieved 2.5x conversion lift during IPL/news windows by orchestrating TV + performance and compliant creative frameworks. Built creator/affiliate and referral motions to expand efficient reach; improved organic share through SEO and app store hygiene.

Head Of Marketing at CityMall, Apr 2022 - Mar 2023 · 1 yr, Bengaluru, Karnataka, India, Cut CAC 30–40% and lifted LTV ~20% via city‑by‑city GTM combining offline activation, digital targeting, and category expansion. Improved frequency and wallet share with lifecycle offers and regional merchandising; strengthened unit economics in new cities. Grew organic traffic 40% with SEO, content, and partner amplification.

Vice President Marketing at Vybes, Mar 2020 - Mar 2022 · 2 yrs 1 mo, India/Singapore, Led marketing across a portfolio of D2C and lifestyle brands spanning India, Singapore, and Indonesia — including Vedix, SkinKraft, and GetVybes. Built and scaled full-funnel digital acquisition for Vedix and SkinKraft — India's leading personalised haircare and skincare brands — driving significant growth during peak pandemic-era D2C adoption. — Scaled Vedix to become one of India's top personalised D2C haircare brands through performance marketing, influencer-led content, and CRM-driven retention. — Drove SkinKraft's growth in India and Singapore markets through targeted digital acquisition and lifecycle marketing. — Led GetVybes market entry into Indonesia — built brand positioning, digital acquisition, and influencer strategy from scratch for a new market. — Managed cross-border teams and agency partners across 3 countries simultaneously. — Owned full P&L for marketing across all brands during a high-growth, high-complexity period.

Associate Director : Digital Marketing at Flipkart, Jul 2014 - Feb 2016 · 1 yr 8 mos, Bengaluru, Karnataka, India, Associate Director → Manager (Nov 2012 – Jan 2017) — Owned digital marketing, app distribution (Android & iOS), app indexing, and Play Store optimisation for Flipkart.com. — Drove new initiatives including data ingestion pipelines and app growth programs. — Rose through 3 promotions in 4 years — from Manager to Associate Director.

Senior Manager : Digital Marketing at Flipkart, Mar 2014 - Jul 2014 · 5 mos, Bangalore

Director of Digital Marketing at Flipkart, Nov 2012 - Dec 2019 · 7 yrs 2 mos, Bengaluru Area, India, Director of Digital Marketing (Jan 2017 – Dec 2019) — Led 20–22 member team across SEO, SEM, Display, Paid Social, App UA, Affiliate, and OEM channels. — Improved buy frequency +15%, conversion rate +34%, and LTV +22% through cohort-based journey design. — Cut blended CAC −22% and reduced payback period to under 90 days. — Reallocated 25–30% of spend via MMM and geo-lift testing, lifting ROAS +24%. — Also led 2GUD (eBay India) scope: reduced CAC −20% and improved CVR +15%.

Education

MBA Executive, Marketing, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Certificate Program in Entrepreneurship, Entrepreneurship, Harvard Business School