Headline

Brand Marketing Lead at Qualcomm(Snapdragon)

About

Marketing professional with a keen interest in visual storytelling. Led over 30 end-to-end product launches & marketing strategies across Smartphones, PCs, IOT products, 2W Electric Vehicles (EV), AI Models & Processors

Location

Gurugram

AI stack

gemini

notion

openai

perplexity

Work experience

Brand Marketing Lead at Qualcomm, Jun 2024 - Present · 2 yrs 4 mos, Gurugram, New platform launches & marketing for Snapdragon across mobile, compute, automobiles and more • Snapdragon for India Launch • Snapdragon Power To Move - Brand campaign for Snapdragon across Digital, Offline & New Media • Snapdragon X Royal Enfield partnership announcement • Snapdragon X Mahindra Electric partnership announcement • Snapdragon 6 Gen 4 Launch assets • Snapdragon X Platform India Launch

Senior Product Marketing Manager at Ola Electric, Apr 2023 - Jun 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, New Product Launches - Positioning, Messaging, Narrative Building • Gen 2 - 2W EV Platform • S1 Pro Gen 2 • S1 Air • S1 X Customer lifecycle management for 2W EV scooters through Performance marketing, WhatsApp marketing, Emailers, Website management Technical writing for technology & business sections for the IPO related documentation (DRHP)

Senior Product Marketing Manager at Xiaomi India, Feb 2023 - Mar 2023 · 2 mos, Bengaluru, Karnataka, India, • Xiaomi 13 Pro Launch • Redmi Note 12 Series Launch

Product Marketing Manager at Xiaomi India, Jul 2019 - Jan 2023 · 3 yrs 7 mos, Bengaluru Area, India, New Product Launches - GTM, Positioning, Campaign Planning, 360° IMC Planning • Xiaomi NoteBook Pro 120G • Cyberdog (India Showcase) • Xiaomi 12 Pro • Mi 11 Ultra • Xiaomi 11i HyperCharge • Xiaomi 11T Pro 5G • Mi 11X Series • Xiaomi 11 Lite NE 5G • Mi TV Horizon Edition • Mi 10T Series • Mi A3 • Redmi 8A • POCO X2 • Mi 10 • Mi Notebook (Quality Marketing) • MIUI 12 (India)

Assistant Brand Manager at Chai Point, Jul 2018 - Jun 2019 · 1 yr, Bengaluru, Karnataka, India, • Go-to-Market strategy for new launches • Product lifecycle management • Retail Marketing

Community Intern at OnePlus, Apr 2017 - Jun 2017 · 3 mos, Bengaluru, Karnataka, India, • Marketing activities for OnePlus 5 product launch • #ShotonOnePlus campaign for OnePlus 5 product launch

Education

PGDM - Communications, Advertising & Brand Management, MICA | The School of Ideas

Bachelor of Engineering - BE, Electronics & Telecommunications Engineering, Mumbai university

Public links

instagram.com: https://www.instagram.com/tucneekfreek?stkn=MXB3b3I5aDc4OHF1dA==