Headline

Associate Product Manager | SaaS Product Strategy | User-Centric Design | Launched Influencer Marketing Platform

About

Associate Product Manager with experience leading early-stage SaaS product development, driving user engagement growth by 20% through data-driven product strategy and user-centric design. I focus on building scalable digital products by combining data-driven decision-making with strong execution. I began my career as a Content Writer at Quantum IT Innovation, where I led content strategy and managed a team of 10, driving measurable growth in engagement and conversions. This experience helped me develop a strong understanding of user behavior, storytelling, and growth levers. I then transitioned into Product Management at SapMen C. and Brandfolio AI, where I worked on end-to-end product development — from PRDs and wireframes to sprint execution and stakeholder alignment. At Brandfolio, I led the development of an influencer-brand collaboration platform, defining the North Star Metric and building key modules like campaign management and matchmaking. Currently focused on advancing SaaS product management expertise in B2B marketplaces, targeting roles that leverage data-driven decision-making and user-centric design to accelerate customer acquisition and retention.

Location

Pune Division

AI stack

anthropic apis

claude code

claude

codex

cursor

hugging face

Work experience

Associate Product Manager at Brandfolio AI, Jun 2025 - Sep 2025 · 4 mos, Remote, Led development and launch of a two-sided influencer-brand platform that onboarded 10K users and facilitated 29 campaigns within 3 months by defining product vision and prioritizing roadmap features aligned with business goals. Defined and implemented North Star Metric, aligning product decisions with business outcomes Built core modules including campaign management, influencer discovery, and matchmaking engine Collaborated cross-functionally with design, engineering, and marketing to deliver product features Owned PRDs, wireframes, and sprint planning, ensuring timely execution Established operational workflows across product, design, and development teams

Product Management at SapMen C., Feb 2025 - Jun 2025 · 5 mos, Banglore, Collaborated with cross-functional teams to deliver features aligned with user needs and business goals Led sprint planning, backlog grooming, and stand-ups to ensure execution efficiency Conducted user research and feedback analysis to improve product features Created detailed PRDs and user stories for product clarity and alignment Presented product updates, roadmaps, and performance insights to stakeholders

Project Management Intern at Pawzz Foundation, Dec 2024 - Jan 2025 · 2 mos, Gurugram, Supported product planning by prioritizing features and contributing to roadmap development Executed marketing and community engagement initiatives to drive awareness Conducted research and analysis to identify growth opportunities Created reports and presentations for stakeholder communication

Senior Content Writer at Quantum IT Innovation, Jul 2022 - Jun 2024 · 2 yrs, Led a team of 10 to deliver high-impact content across multiple industries Increased engagement and conversions through data-driven content strategies Managed end-to-end content lifecycle from ideation to execution Aligned content initiatives with business goals to drive measurable growth

Content Writer at Digital Marketing Rajasthan, Dec 2021 - Mar 2022 · 4 mos, Rajasthan, India, Created content for websites, social media, and marketing campaigns Developed copy for brand communication and digital platforms Contributed to website content for affiliated brands

Education

Bachelor of Arts - BA, English, Morden college ganeshkind

PGP MT, Scaler School Of Business

Public links

grape-frog-a9c.notion.site: https://grape-frog-a9c.notion.site/%20Rahul-%20de-26363e415d3880919846df2-ca2bbb7ba