Rahul Bajaj
Ads Performance Manager | Amazon Ads & DSP | Programmatic & Prime Video PG Deals
Bengaluru
6+ years of work experience
Mar 20233 yrs 8 mosPresent
Bengaluru
• Owned end-to-end ads performance for a $3.26M+ revenue portfolio across Amazon Ads, including Amazon DSP (DVA & Self-Serve).
• Executed full-funnel advertising strategies (awareness, consideration, conversion) aligned to advertiser growth goals.
• Served as primary performance owner for enterprise brands: Kimberly-Clark, Nespresso, Nestle, P&G, Reckitt Heath, SharkNinja, Johnson & Johnson, RB-Veet.
• Managed and optimized Programmatic Guaranteed (PG) deals on Prime Video Ads, supporting fixed CPM, impression-guaranteed campaigns via Amazon DSP.
• Worked on Run of Service (ROS), Contextual, and Audience Guaranteed PG deals, aligning Prime Video inventory with advertiser objectives and Amazon audience segments.
• Campaign setup and optimization of PG deals (budgeting, pricing, impressions, targeting, frequency caps) ensuring smooth post-launch delivery.
• Drove KPI-led optimization across ROAS, CPA, CTR, DPVR, CPC, CPM, and eCPM, improving efficiency and delivery consistency.
• Identified and executed ads upsell opportunities, contributing incremental revenue growth.
• Partnered with Account Managers and Account Executives to influence media planning, performance insights, and scaling strategies.
• Delivered executive-ready reporting, improved campaign quality through QA automation, and mentored peers to strengthen SLA adherence
Oct 20211 yr 5 mosFeb 2023
Bangalore Urban
• Managed Internal campaign end to end.
• Built and optimized campaigns on DSP, including Streaming TV and Programmatic Guaranteed campaigns
for Amazon properties
• Trafficked ads and performed campaign audits to ensure 100% quality and adherence to client requirements,
ensuring campaigns went live successfully across EMEA, APAC, and NA regions
• Automated QA processes to improve campaign setup quality and reduced manual errors
• Generated weekly and monthly performance reports to analyze campaign effectiveness and drive strategic
insights
• Led training sessions to improve team productivity and ensure adherence to SLAs, driving both quality and
efficiency improvements
Jul 20201 yr 3 mosSep 2021
Bhopal, Madhya Pradesh, India
~Worked on SEO/SEM, optimizing website structure and content for search engines, which helps drive relevant traffic to their website.
~Working knowledge of Google Analytics, Google Ads, and Google Search Console.
~Prepared content for the website by creating and implementing the content strategy to ensure online objectives are met.
~Analyze digital data to draw key recommendations around website optimization
~Knowledge of HTML, and CSS development and constraints for the design and functionality of a company website
~Collaborate with internal teams to create landing pages and optimize the user experience
~Perform Site Audit on weekly basis to analyze the website and made changes accordingly.
~Prepared Keyword Ranking report to analyze the ranking position of the website and changes as per the report.
~Content Writer for the website web pages, social media by understanding the target audience and provide digital content such as video, infographics, and images, etc.
~Create and manage link-building strategies by using social networking platforms such as Facebook, Twitter, Instagram, Linkedin, and Google+ for maintaining the social media presence of the company across all digital channels.
~Collaborate with internal teams to create landing pages and optimize the user experience.
~Keep abreast by digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
20201 yr2021
• Managed Google Ads Search and Display campaigns focused on lead generation, conversion optimization, and campaign efficiency.
• Analyzed campaign and website performance using Google Analytics and reporting dashboards to identify optimization opportunities and support data-driven marketing decisions.
• Supported SEO and CRO initiatives focused on improving website engagement, landing-page performance, and organic traffic growth.
Dec 20193 mosFeb 2020
India
•Exploring various channels of B2B and institutional networking to connect with prospective.
•Plan, strategies, develop and execute the roadmap to carry out marketing activities for various B2B exhibitions.
•Promotional/advertising/digital media campaigns for the B2B exhibitions.
•Research and data analysis to understand client segments.
•Developing and executing the plan to maintain the relationship with all stakeholders and develop
new client
•Attending various conferences, events and industry meet for business development activities.
•Developing and managing various reports like customer visits, client feedback, call logs, sales report .
•Liaison with supporting associations, seminar organisers and venues
20173 yrs2020
• Executive Sales — Eldrok India Pvt Ltd | Sales Executive — Ashiana Housing Ltd | Sales Executive — Swadesh Developers | Junior Relationship Executive — Muthoot Finance
Rahul’s AI Stack
Education
Master of Business Administration, Marketing/Marketing Management, General
Jagran Lakecity University
20152 yrs2017
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Jagran Lakecity University
20152 yrs2017
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