---
title: "Rahul Allena - Product Management in Bengaluru | Tal"
description: "Meet Rahul Allena, Ad-tech Product management at Silverpush|| Affiliate marketing || Performance marketing || Attribution based in Bengaluru. AI stack includes antigravity, cursor, and opencode."
image: "https://tal.club/meet/rahul-allena/share-image"
---

# Rahul Allena on Tal

## Headline

Ad\-tech Product management at Silverpush\|\| Affiliate marketing \|\| Performance marketing \|\| Attribution

## About

Product Manager with 5\+ years in B2B SaaS and AdTech, building 0→1 and scaling products across DSP and openweb ecosystems\. Hands\-on with platforms like DV360, Google Ads, Meta Ads, I bring deep expertise in the advertising ecosystem and performance marketing\. Currently building an AI\-driven campaign optimizer focused on automating bid, budget, and targeting decisions across DSP ecosystems with the ability for custom alignment towards Pacing, Performance or Margin\. The system leverages real\-time performance signals to dynamically reallocate spend, predict auction\-level outcomes, and optimize campaigns toward key KPIs like pacing, VCR, VTR, CTR Etc and cost margins\.

## Location

Bengaluru

## AI stack

antigravity

cursor

opencode

## Work experience

Product Management at SilverPush, Apr 2025 \- Present · 1 yr 5 mos, Built an AI\-driven campaign optimizer to automate bid and budget optimizations on DSP platforms, significantly reducing manual intervention for AdOps teams and enabling them to manage a higher volume of campaigns by offloading day\-to\-day optimization tasks\. Developed an AI\-powered insights bot delivering real\-time campaign diagnostics and recommendations, reducing analysis turnaround time and enabling faster, data\-driven decision making across performance and branding campaigns\. Led DV360 integration to automate contextual campaign creation and in\-house alerting systems, improving execution speed and reducing manual campaign setup effort\.

Product Analyst at Trackier, Mar 2023 \- Dec 2024 · 1 yr 10 mos, Noida

Product Management Analyst at 314e Corporation, Jun 2021 \- Mar 2023 · 1 yr 10 mos, Bengaluru, Karnataka, India

## Education

BACHELORS, Electronic and Communications Engineering, National Institute of Technology Raipur

[View the original profile](https://tal.club/meet/rahul-allena)

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