Headline

Ad-tech Product management at Silverpush|| Affiliate marketing || Performance marketing || Attribution

About

Product Manager with 5+ years in B2B SaaS and AdTech, building 0→1 and scaling products across DSP and openweb ecosystems. Hands-on with platforms like DV360, Google Ads, Meta Ads, I bring deep expertise in the advertising ecosystem and performance marketing. Currently building an AI-driven campaign optimizer focused on automating bid, budget, and targeting decisions across DSP ecosystems with the ability for custom alignment towards Pacing, Performance or Margin. The system leverages real-time performance signals to dynamically reallocate spend, predict auction-level outcomes, and optimize campaigns toward key KPIs like pacing, VCR, VTR, CTR Etc and cost margins.

Location

Bengaluru

AI stack

antigravity

cursor

opencode

Work experience

Product Management at SilverPush, Apr 2025 - Present · 1 yr 5 mos, Built an AI-driven campaign optimizer to automate bid and budget optimizations on DSP platforms, significantly reducing manual intervention for AdOps teams and enabling them to manage a higher volume of campaigns by offloading day-to-day optimization tasks. Developed an AI-powered insights bot delivering real-time campaign diagnostics and recommendations, reducing analysis turnaround time and enabling faster, data-driven decision making across performance and branding campaigns. Led DV360 integration to automate contextual campaign creation and in-house alerting systems, improving execution speed and reducing manual campaign setup effort.

Product Analyst at Trackier, Mar 2023 - Dec 2024 · 1 yr 10 mos, Noida

Product Management Analyst at 314e Corporation, Jun 2021 - Mar 2023 · 1 yr 10 mos, Bengaluru, Karnataka, India

Education

BACHELORS, Electronic and Communications Engineering, National Institute of Technology Raipur