Raghunath Gangi profile photo 1 on Tal

Raghunath Gangi

Growth@PocketAces

Mumbai

7+ years of work experience

Pocket Aces
Apr 20242 yrs 5 mosPresent

Mumbai, Maharashtra, India

Pocket Aces, now part of Saregama Ltd., is the digital media company behind popular channels like FilterCopy & Dice Media. The growth and distribution team is responsible for audience expansion strategy and to optimize monetization across key platforms - Led growth planning and manage programming strategy for 5 channels with combined follower base of ~40M driving 30M+ monthly views on Youtube and 250M+ on Meta - Strategically planned, executed, and optimized paid media campaigns (average ₹6L+/month, with peaks exceeding ₹20L) for awareness, reach, and conversion of both organic and branded content - Delivered significant advertising efficiency by reducing CPV and cost per subscriber by ~40% on Google Video Ads and CPV by 33% on Meta Ads within a 6-month period - Managed key relationships with external partners at Meta & YouTube ensuring platform alignment, access to exclusive features, and collaborative opportunities - Co-led the development of automated web-based data dashboards (based on SQL, Meta & Google APIs) with the tech team, empowering teams with real-time performance insights - Managed and scaled YouTube CMS from 7 to 17 channels in last 12 months. This now drives ~50M monthly views and ~₹1M in monthly ad revenue) while ensuring effective copyright and monetisation management - Drove cost-efficient paid distribution strategies for diverse content formats (short video, rapid content, web shows), contributing to improved revenue margins. - Conducted in-depth competitive analysis of content and growth strategies, to inform creative teams on programming enhancements and new IPs - Drove the adoption of AI tools for content creation, data analysis, and SEO optimization, resulting in increased content output and efficiency
BharatNXT
May 20231 yrApr 2024

Mumbai, Maharashtra, India

BharatNXT is a seed-funded B2B FinTech in the SME business payment space driving ₹50Mn+ MTV. The product team led strategy and execution of key features that drove substantial user adoption and revenue growth. - Spearheaded growth of credit card distribution to ₹2Mn+ ARR within 3 months by enhancing product strategy, driving a 150% conversion rate uplift (0.6% to 1.5%) to surpass industry benchmarks (~1%) - Implemented automated messaging flows (MoEngage & WhatsApp) to re-engage dropped users, a key initiative that directly supported the overall conversion rate increase from 0.6% to 1.5% - Led the ideation and launch of SMS data-driven features, boosting credit card attachment per user by 30% and achieving a user adoption rate 20% above the industry benchmark - Managed the in-housing of SMS data processing, reducing data-processing costs by 60% while optimizing data analytics capabilities - Managed SMS data initiatives end-to-end as sole Point of Contact (PoC), leading all technical, commercial, and contractual negotiations to ensure on-time, compliant (technology, risk) project delivery - Utilized customer research & direct feedback (calls/chat) to refine credit card assortment, validate SMS feature adoption, and gain competitor insights, directly shaping product strategy and roadmap decisions
toothsialigners
Jun 20212 yrsMay 2023

India

toothsi is a $250Mn+ valued, D2C dental-tech brand where the marketing team drove user acquisition and performance marketing for its at-home clear aligners business - Led user acquisition strategy (social & search) for a key product line generating over ₹10Mn+ in monthly revenue - Achieved 60% YoY user acquisition growth & 49% CAC reduction via data-driven funnel, media, and targeting optimizations - Revamped creative strategy with industry best practices and iterative A/B testing, delivering a 2x improvement in Click-Through Rates (CTR) - Led tech team collaborations for landing page, form & AMP enhancements (using Google Analytics, MS Clarity, Google Optimize), boosting Conversion Rates (CVR) by 44% - Directed end-to-end development of performance & User-Generated Content (UGC) creatives with an agency, delivering 15+ high-impact digital assets monthly - Collaborated with sales, operations & CRM stakeholders on strategic optimizations to boost efficiency and reduce sales funnel drop-offs
Performics India
Apr 20201 yr 3 mosJun 2021

Mumbai, Maharashtra, India

- Partnered with clients in banking, FMCG and technology verticals to optimise and scale user acquisition channels - Helped grow ecomm sales by 5x for Indian FMCG major with positive ROAS, relaunched HNI retail banking product at 3x scale in Singapore, efficiently managed over 125K USD in monthly media spends for growth stage start up - Collaborated with stakeholders across functions and countries to achieve shared milestones under planned timelines - Undertook comprehensive testing and analyses for data driven optimisations on media, creatives and targeting mix
Performics India
Jul 201910 mosApr 2020

Mumbai, Maharashtra, India

- Handled Paid Media for Home interior and BFSI clients across domestic and international markets with a strong focus on social channels - Helped Plan,Optimise,Report and Review delivery across channels - Collated and Promoted Platform,Creative and Media knowledge amongst Peers and Clients - One of 3 individuals to get fast track promotion to Associate

Raghunath’s AI Stack

cursor
cursor
opencode
opencode

Education

KJ Somaiya College of Engineering, Vidyavihar

Bachelor of Technology - BTech, Eletronics

KJ Somaiya College of Engineering, Vidyavihar

20154 yrs2019

Join Raghunath and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Raghunath Gangi on Tal

Headline

Growth@PocketAces

Location

Mumbai

AI stack

cursor

opencode

Work experience

Growth & Distribution at Pocket Aces, Apr 2024 - Present · 2 yrs 5 mos, Mumbai, Maharashtra, India, Pocket Aces, now part of Saregama Ltd., is the digital media company behind popular channels like FilterCopy & Dice Media. The growth and distribution team is responsible for audience expansion strategy and to optimize monetization across key platforms - Led growth planning and manage programming strategy for 5 channels with combined follower base of ~40M driving 30M+ monthly views on Youtube and 250M+ on Meta - Strategically planned, executed, and optimized paid media campaigns (average ₹6L+/month, with peaks exceeding ₹20L) for awareness, reach, and conversion of both organic and branded content - Delivered significant advertising efficiency by reducing CPV and cost per subscriber by ~40% on Google Video Ads and CPV by 33% on Meta Ads within a 6-month period - Managed key relationships with external partners at Meta & YouTube ensuring platform alignment, access to exclusive features, and collaborative opportunities - Co-led the development of automated web-based data dashboards (based on SQL, Meta & Google APIs) with the tech team, empowering teams with real-time performance insights - Managed and scaled YouTube CMS from 7 to 17 channels in last 12 months. This now drives ~50M monthly views and ~₹1M in monthly ad revenue) while ensuring effective copyright and monetisation management - Drove cost-efficient paid distribution strategies for diverse content formats (short video, rapid content, web shows), contributing to improved revenue margins. - Conducted in-depth competitive analysis of content and growth strategies, to inform creative teams on programming enhancements and new IPs - Drove the adoption of AI tools for content creation, data analysis, and SEO optimization, resulting in increased content output and efficiency

Product at BharatNXT, May 2023 - Apr 2024 · 1 yr, Mumbai, Maharashtra, India, BharatNXT is a seed-funded B2B FinTech in the SME business payment space driving ₹50Mn+ MTV. The product team led strategy and execution of key features that drove substantial user adoption and revenue growth. - Spearheaded growth of credit card distribution to ₹2Mn+ ARR within 3 months by enhancing product strategy, driving a 150% conversion rate uplift (0.6% to 1.5%) to surpass industry benchmarks (~1%) - Implemented automated messaging flows (MoEngage & WhatsApp) to re-engage dropped users, a key initiative that directly supported the overall conversion rate increase from 0.6% to 1.5% - Led the ideation and launch of SMS data-driven features, boosting credit card attachment per user by 30% and achieving a user adoption rate 20% above the industry benchmark - Managed the in-housing of SMS data processing, reducing data-processing costs by 60% while optimizing data analytics capabilities - Managed SMS data initiatives end-to-end as sole Point of Contact (PoC), leading all technical, commercial, and contractual negotiations to ensure on-time, compliant (technology, risk) project delivery - Utilized customer research & direct feedback (calls/chat) to refine credit card assortment, validate SMS feature adoption, and gain competitor insights, directly shaping product strategy and roadmap decisions

Assistant Manager - Marketing at toothsialigners, Jun 2021 - May 2023 · 2 yrs, India, toothsi is a $250Mn+ valued, D2C dental-tech brand where the marketing team drove user acquisition and performance marketing for its at-home clear aligners business - Led user acquisition strategy (social & search) for a key product line generating over ₹10Mn+ in monthly revenue - Achieved 60% YoY user acquisition growth & 49% CAC reduction via data-driven funnel, media, and targeting optimizations - Revamped creative strategy with industry best practices and iterative A/B testing, delivering a 2x improvement in Click-Through Rates (CTR) - Led tech team collaborations for landing page, form & AMP enhancements (using Google Analytics, MS Clarity, Google Optimize), boosting Conversion Rates (CVR) by 44% - Directed end-to-end development of performance & User-Generated Content (UGC) creatives with an agency, delivering 15+ high-impact digital assets monthly - Collaborated with sales, operations & CRM stakeholders on strategic optimizations to boost efficiency and reduce sales funnel drop-offs

Associate at Performics India, Apr 2020 - Jun 2021 · 1 yr 3 mos, Mumbai, Maharashtra, India, - Partnered with clients in banking, FMCG and technology verticals to optimise and scale user acquisition channels - Helped grow ecomm sales by 5x for Indian FMCG major with positive ROAS, relaunched HNI retail banking product at 3x scale in Singapore, efficiently managed over 125K USD in monthly media spends for growth stage start up - Collaborated with stakeholders across functions and countries to achieve shared milestones under planned timelines - Undertook comprehensive testing and analyses for data driven optimisations on media, creatives and targeting mix

Analyst at Performics India, Jul 2019 - Apr 2020 · 10 mos, Mumbai, Maharashtra, India, - Handled Paid Media for Home interior and BFSI clients across domestic and international markets with a strong focus on social channels - Helped Plan,Optimise,Report and Review delivery across channels - Collated and Promoted Platform,Creative and Media knowledge amongst Peers and Clients - One of 3 individuals to get fast track promotion to Associate

Education

Bachelor of Technology - BTech, Eletronics, KJ Somaiya College of Engineering, Vidyavihar