Headline

SEO/GEO Growth Manager | Digital Marketing Using AI | Climate Action through Sustainable Marketing, Digital Sustainability Strategy and Solving Greenwashing Risk | Environmental Cause CSR Strategist.

About

12+ years Delivering Marketing strategy, decision making to acquire new to business, brand agnostic customers from Organic and AI powered searches and guide those customers to conversions. I will be self motivated to identify, de-risk problems and to realise advantages to continually improve customer conversations on websites. Leading GEO/SEO strategy, content optimization, website acquisition funnel improvements, technical SEO governance covering redirects, removing webpage from index/fast indexing, website migrations, robots.txt management, Website Architecture, Website Copy to avoid greenwashing, adopting Circularity in all aspects of marketing and other website implementation approvals to drive website commercial performance since 2011. Volunteering ESG reporting initiatives, CSR-led digital campaigns, carbon offsetting initiatives, Digital Sustainability development and environmentally responsible initiatives marketing. If your looking to collaborate with expert managed SEO specialists, Advised SEO & GEO strategy that compounds NTB acquisition, Built Carbon aware Marketing system, let’s connect.

Location

Bengaluru

AI stack

notebooklm

ollama

openclaw

Gamma

HeyGen

Wispr Flow

Work experience

Search Growth Manager at HSBC, Aug 2021 - Present · 5 y 2 mo, Bengaluru, I’m a Full-stack SEO architect leading search performance initiatives across finance content ecosystems, working with external, internal and cross domain stakeholders for Mitigating and Stabilising the complex marketing situations. My strategies also factors in Accessibility, AI, Sustainability aspects of marketing. I have been crucial among the peers for organic revenue protection, growth continuity, and compliance-safe search acquisition maintainance for our public websites. Tasked for 1) Preserving and protecting organic revenue, brand authority, and uninterrupted acquisition channels during website platform upgrade’s and compliance changes. 2) Aligning or optimising website copy with user intent, trust signals, and decision friction for better conversions. 3) Customer Journey Continuity Engineering for existing and new webpages. 4) Website marketing measurement tied to revenue and CAC 5) Website Content Governance. Monitoring, Real-time control of what content the market is allowed to see. All in all I am required to craft, test, execute carbon efficient, ai powered search growth programs to foster awareness, capture demand and drive growth, highly qualified sales opportunities for HSBC global markets.

Digital Sustainability Staff Member (Website Co2e Measurements) at Green Software Foundation, Sep 2025 - Jan 2026 · 5 mos, Remote, Technical Staff member of carbon.txt Project. Define effective methodology to measure the carbon intensity of websites accurately. This method helps organisations and practitioners to prioritize optimizations that reduce emissions across the full web delivery chain. https://greensoftware.foundation/articles/designing-sci-web-what-we-agreed-and-what-comes-next/

Search Engine Optimization Consultant at Deloitte Digital, Jul 2019 - Aug 2021 · 2 yrs 2 mos, India, As an SEO consultant enabled global business to be discovered by and engaged with users searching online. - Positioned B2B and B2C clients for optimal visibility across complex buyer journeys in digital space. - Delivered end-to-end SEO solutions: from audits and CMS migrations to content UX and keyword intelligence. - Owned strategy and delivery of SEO campaigns across NGOs, healthcare, BFSI, and technology enterprises.

SEO Team Lead at Simplilearn, Apr 2018 - Jul 2019 · 1 yr 4 mos, Bengaluru Area, India, Successful launched new software development courses through pre-marketing , proper seo optimization and maximised the organic search share in new markets. - Increased organic traffic by 18% and leads by 20% MoM through SEO campaigns. - Scaled content, improved conversions for high-demand course categories : Big data, Data science, Artificial Intelligence, Digital Marketing, Software Development. - Managed a 3-member team and created repeatable frameworks for content-led SEO growth.

SEO Executive at BankBazaar.com, Dec 2016 - Apr 2018 · 1 y 4 mo, Bangalore, I own and Improved organic search visibility for Credit Cards, Insurance and personal loan products across the Singapore & India market. I planned , implemented & delivered International SEO campaign for bankbazaar.sg to produced results like 30% increase in organic search traffic and 10% increase in organic leads MoM. Lead Team of 4 SEO professionals, overseas day to day seo activities, mentor each of them through achieving expected growth.

Ecommerce Project Manager at Rugusa, Jan 2015 - Nov 2016 · 1 y 10 mo, Hyderabad, I worked for multiple testing tools clients to get potential business customers doing field marketing, in-person interactions at meet-ups, LinkedIn virtual events, doing demos for testing tools etc,. I to execute marketing Campaigns for clients working with in house Social Media, PR, Affiliate Marketing teams, Freelancers(Content Team, UI Team).

SEO Engineer at 21cssindia, Apr 2011 - Jan 2015 · 3 y 9 mo, Vizag, planned, implemented Website replatforming & Local SEO campaign for 21cssindia.com, liveinadventures.com for optimizing User experince and improving organic traffic by ranking for target local intent keywords for course pages, servuce page and adventure activities pages and generate b2b leads.

Education

Sustainable Marketing Communication & Leadership, Sustainable Marketing, Cambridge Institute for Sustainability Leadership (CISL)

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, acharya nagarjuna university