Headline

Immediate Joiner | Performance Marketing Specialist | Scaled Campaigns Across Google, Meta & Bing| OC Academy | Ex-Inmobi | Microsoft Advertising | Drove 5x Growth at NoBroker

About

I’m a results-driven Performance Marketer with hands-on experience across Google Ads, Meta Ads, and Bing — managing multi-million budgets across EMEA markets. At InMobi, I work on Microsoft Advertising across the Middle East, Turkey, and Africa. Previously at NoBroker, I led campaigns that scaled key verticals by 5x. I’m deeply passionate about optimizing for ROAS, lowering CPA, and turning raw data into performance wins. Let’s connect if you’re looking for someone who understands both the numbers and the narrative.

Location

Bengaluru

AI stack

aistudio

claude

n8n

ChatGPT

Work experience

Senior Analyst at OC Academy, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Lead the full-funnel growth ecosystem for OC Academy — owning end-to-end Google Ads, Meta Ads, and CRM automation across verticals like Clinical Fellowships, Certifications, and International PG Programs. • Own complete strategy, execution, and optimization across Search, PMax, YouTube, and Demand Gen campaigns, achieving consistent CPA and ROAS targets. • Manage Meta acquisition and remarketing funnels, building audience journeys from awareness to conversion using advanced segmentation and event-based triggers. • Drive CRM–Ads integration via Zoho, syncing lead quality data with campaign signals to automate budget reallocations and improve high-intent lead ratio. • Design custom data dashboards and automation workflows for real-time campaign + CRM tracking, eliminating manual reporting dependencies. • Partner with creative and tech teams to build data-backed storytelling ads and improve conversion quality across touchpoints. • Delivered measurable results — 30–40% drop in junk leads, improved conversion velocity, and higher lead-to-enrollment efficiency.

Analyst at InMobi, Aug 2023 - Sep 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Worked in managing Microsoft Advertising campaigns across the Middle East, Turkey, and Africa. My role focuses on scaling performance through deep account strategy, search optimization, and budget efficiencies. • Handle Search, DSA, Audience, and Multimedia campaigns with a focus on CPA and ROAS targets • Perform weekly performance audits and competitor benchmarking to identify scale opportunities • Partner with clients across travel, finance, and e-commerce to optimize for high-intent traffic • Execute data-driven budget reallocations, resulting in 20–40% CPA reduction across key accounts • Provide internal stakeholders with campaign insights, new feature testing, and training support

Digital Marketing Executive at NoBroker.com, Sep 2022 - Aug 2023 · 1 yr, On-site, Led full-funnel digital performance campaigns across multiple verticals including Home Interiors, Legal, Loans, and Cleaning services. • Managed Google Ads, Meta Ads, and Apple Search Ads with high daily spends across PAN-India markets • Scaled vertical ROAS by 5x through optimized targeting, campaign structuring, and A/B ad testing • Implemented offline conversion tracking via CRM, improving cost efficiency by 40% • Created structured campaign playbooks and ran regular keyword and audience tests to improve lead quality • Led creative performance analysis to refine messaging and visual hooks for better CTRs

Digital Marketing Intern at NoBroker.com, May 2022 - Aug 2022 · 4 mos, Bengaluru, Karnataka, India, Worked closely with the performance marketing team to support campaign execution and analysis. • Created Google Ads campaigns for Rent and Buy categories • Conducted keyword research, ad copy testing, and performance monitoring • Learned campaign pacing, bid adjustments, and metric tracking under mentorship • Supported creation of weekly performance dashboards for reporting and insights

Education

Bachelor of Engineering - BE, Computer Technology/Computer Systems Technology, Kavikulguru institute of technology and science