Headline

Product Marketing Lead | Brand Strategy | GTM & Demand Generation | AI-Augmented Marketing Ops | ISB Alumni

About

I started my career in investment banking at Barclays, where I spent about six years learning how businesses really work: revenue, risk, operations, and the commercial logic behind decisions. It gave me a foundation that most marketers never get. The pivot to marketing was deliberate. I spent a year at a marketing agency building hands-on execution skills across social, influencer, and brand campaigns. Then I completed my PGP from ISB to make the transition properly, before taking on my first brand leadership role. Since then, I have been building marketing processes from scratch. At two consecutive companies, I have come in where there was no functioning marketing system and built one: brand guidelines, GTM frameworks, content operations, lead generation infrastructure, and channel strategy. I do not just run campaigns; I build the systems that make campaigns possible. What makes me different is that I think in revenue terms. My work is not measured by output or creative quality alone; it is measured by pipeline and commercial impact. At my current company, that has meant $4.4M in influenced revenue and a $10M marketing pipeline built from zero. I also work with AI the way most teams are still figuring out. I have embedded AI across content, video, and workflow operations, which has freed up significant time and budget while increasing output quality.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

notebooklm

claudecode

ChatGPT

Work experience

Marketing Lead at Cloudwick, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Cloudwick builds AI and data solutions for public sector clients across the US, UK, and Europe. I joined as the company's first dedicated marketer, which meant building everything from scratch: brand positioning, GTM strategy, content infrastructure, lead generation, and channel presence. The role sits at the intersection of CXO stakeholder management and hands-on execution, working closely with solutions and sales leadership on a daily basis. The core challenge has been making a technically complex product portfolio legible to buyers, and building the operational systems to take it to market consistently and at scale.

Product Marketing Manager at Brane Group, Jun 2023 - Aug 2024 · 1 yr 3 mos, Hyderabad, Brane delivers digital transformation and IT solutions to global firms. I led brand and marketing for the company, managing a cross-functional team across design, content, and product marketing. The work ranged from building the company's brand identity and communication framework to executing B2B campaigns, product launches, and the full build and launch of the company website. It was an environment where marketing was expected to produce both brand credibility and measurable commercial results.

Junior Creative Strategy Executive at Stone Soup, Feb 2021 - Feb 2022 · 1 yr 1 mo, Mumbai, Stone Soup is a Mumbai-based marketing agency working across D2C, lifestyle, and consumer brands. I joined as part of a deliberate transition from financial services into hands-on marketing execution, working directly with the co-founders across client accounts. The work spanned social media strategy, influencer campaigns, and brand activations for brands across activewear, beauty, and lifestyle sectors. It was a fast-paced, execution-first environment that gave me practical depth across content, ORM, and performance-driven brand campaigns.

Assistant Vice President and Team Lead at Barclays Corporate & Investment Bank, Oct 2018 - Jan 2021 · 2 yrs 4 mos, Mumbai Metropolitan Region, Barclays is one of the world's leading global financial institutions. I spent nearly six years here across two progressive roles, moving from Financial Analyst to Assistant Vice President leading the Trade Management Team. The role involved overseeing project delivery, operational improvements, and analytical reporting across a team of five. It was a high-accountability environment where precision, commercial awareness, and stakeholder management were non-negotiable, and where I developed the analytical and leadership foundations that continue to shape how I approach marketing and business problems today.

Financial Analyst at Barclays Corporate & Investment Bank, Jun 2015 - Sep 2018 · 3 yrs 4 mos, Mumbai, Maharashtra, India

Education

Master of Business Administration - MBA, Marketing, Indian School of Business

Bachelor of Business Administration (B.B.A.), General Management, Finance, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)