---
title: "Radhika Narayanan - Lead - Customer Marketing in Chennai | Tal"
description: "Meet Radhika Narayanan, Product & Customer Marketing | AI Adoption & Lifecycle Growth | TOP 100 CLG Leader | Ex-Zoho based in Chennai. AI stack includes antigravity, codex, and opencode."
image: "https://tal.club/meet/radhika-narayanan-1/share-image"
---

# Radhika Narayanan on Tal

## Headline

Product & Customer Marketing \| AI Adoption & Lifecycle Growth \| TOP 100 CLG Leader \| Ex\-Zoho

## About

Customer Growth and Product Marketing professional with 8 years of experience driving GTM strategy, AI adoption, lifecycle marketing, and customer\-led growth for enterprise SaaS products\. At Freshworks, I led AI adoption and onboarding programs for Freddy AI Copilot, building multi\-channel lifecycle journeys focused on activation, expansion, and post\-sale value realization across enterprise customer segments\. My work contributed to measurable improvements in configuration lift, product activation, customer engagement, and NDR/NRR\. Prior to this, I spent 5\+ years in Product Marketing helping scale Freshservice \(ITSM product at Freshworks\) from a \~$50M to $300M\+ ARR business through GTM launches, analyst relations, sales enablement, demand generation campaigns, and product\-led growth initiatives targeting enterprise IT buyers\. Across my roles, I’ve worked closely with Product, Sales, Customer Success, Field Marketing, Revenue Enablement, and Executive Leadership teams to: \- Launch and position enterprise SaaS products \- Drive customer adoption and lifecycle engagement \- Build scalable customer advocacy and reference programs \- Enable global sales teams with competitive and persona\-based content \- Translate technical capabilities into business value narratives Areas of interest: Product Marketing • Customer Growth • Lifecycle Marketing • AI Adoption • PLG • Enterprise SaaS GTM

## Location

Chennai

## AI stack

antigravity

codex

opencode

## Work experience

Lead \- Customer Marketing at Freshworks, Sep 2024 \- Present · 2 yrs, Chennai, Tamil Nadu, India

Specialist \- Product Marketing at Freshworks, Oct 2021 \- Sep 2024 · 3 yrs

Associate \- Product Marketing at Freshworks, Mar 2020 \- Sep 2021 · 1 yr 7 mos

Technical Writer for Zoho Show, Zoho Workdrive at Zoho Corporation, Jun 2017 \- Jul 2018 · 1 yr 2 mos

Content Writer for Zoho Mail at Zoho Corporation, Feb 2017 \- Apr 2017 · 3 mos

Project Intern at TVS Sundaram\-Clayton Ltd, Apr 2016 \- Apr 2016 · 1 mo

## Education

Bachelor of Commerce \- BCom, Accounting and Finance, University of Madras

Post Graduate Diploma, Marketing/Marketing Management, General, Annamalai university

[View the original profile](https://tal.club/meet/radhika-narayanan-1)

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