Radhika Narayanan on Tal
Headline
Product & Customer Marketing | AI Adoption & Lifecycle Growth | TOP 100 CLG Leader | Ex-Zoho
About
Customer Growth and Product Marketing professional with 8 years of experience driving GTM strategy, AI adoption, lifecycle marketing, and customer-led growth for enterprise SaaS products. At Freshworks, I led AI adoption and onboarding programs for Freddy AI Copilot, building multi-channel lifecycle journeys focused on activation, expansion, and post-sale value realization across enterprise customer segments. My work contributed to measurable improvements in configuration lift, product activation, customer engagement, and NDR/NRR. Prior to this, I spent 5+ years in Product Marketing helping scale Freshservice (ITSM product at Freshworks) from a ~$50M to $300M+ ARR business through GTM launches, analyst relations, sales enablement, demand generation campaigns, and product-led growth initiatives targeting enterprise IT buyers. Across my roles, I’ve worked closely with Product, Sales, Customer Success, Field Marketing, Revenue Enablement, and Executive Leadership teams to: - Launch and position enterprise SaaS products - Drive customer adoption and lifecycle engagement - Build scalable customer advocacy and reference programs - Enable global sales teams with competitive and persona-based content - Translate technical capabilities into business value narratives Areas of interest: Product Marketing • Customer Growth • Lifecycle Marketing • AI Adoption • PLG • Enterprise SaaS GTM
AI stack
antigravity
codex
opencode
Work experience
Lead - Customer Marketing at Freshworks, Sep 2024 - Present · 2 yrs, Chennai, Tamil Nadu, India
Specialist - Product Marketing at Freshworks, Oct 2021 - Sep 2024 · 3 yrs
Associate - Product Marketing at Freshworks, Mar 2020 - Sep 2021 · 1 yr 7 mos
Technical Writer for Zoho Show, Zoho Workdrive at Zoho Corporation, Jun 2017 - Jul 2018 · 1 yr 2 mos
Content Writer for Zoho Mail at Zoho Corporation, Feb 2017 - Apr 2017 · 3 mos
Project Intern at TVS Sundaram-Clayton Ltd, Apr 2016 - Apr 2016 · 1 mo
Education
Bachelor of Commerce - BCom, Accounting and Finance, University of Madras
Post Graduate Diploma, Marketing/Marketing Management, General, Annamalai university
