Headline

Product Management | Retail, E-commerce | B2B & B2C | Data-Driven Product Strategy| IIM Kozhikode

About

I bring over 7.5+ years of experience in digital strategy, product lifecycle management, and operations management. My contributions span from defining PRDs and user stories to post-launch optimization, with a focus on aligning measurable success metrics to business objectives. Partnering with cross-functional teams including engineering, design, CRM, analytics, and marketing, I leverage data-driven approaches such as funnel and cohort analysis to inform impactful decisions. Recent achievements include enhancing promo redemption by 9% and checkout conversion by 6% through the revamp of the Offer Code Page and loyalty visibility integration. Additionally, optimizing onboarding processes and supporting a unified offer architecture have significantly improved engagement. With a commitment to driving innovative product strategies, I aim to create meaningful user experiences aligned with organizational goals.

Location

Karnataka

AI stack

claude code

claude

gemini

lovable

perplexity

ChatGPT

Work experience

Product Manager at entomo, Jun 2026 - Present · 6 mos, Bengaluru, Leading end-to-end product management for a B2B2C HRTech platform, driving products from discovery to launch. • Led product discovery through customer research, stakeholder interviews, market analysis, and impact assessments. • Owned 0→1 product development, roadmap planning, and feature prioritization. • Authored PRDs, BRDs, user stories, acceptance criteria, and functional specifications. • Designed user journeys, wireframes, and interactive prototypes. • Collaborated with Design, Engineering, QA, and Business teams to deliver products. • Facilitated stakeholder workshops, sprint planning, brainstorming sessions, and product demos. Key Product Initiatives • Built an AI-powered Assessment Platform with configurable workflows, proctoring, scoring, and reporting. • Launched Multi-Language Translation for global enterprise customers. • Delivered Gamification features to improve engagement and adoption. • Built a configurable Employee Onboarding Journey and unified Master Profile. • Developed enterprise configuration capabilities for workflows, permissions, and business rules. • Delivered Branding & White-Label Management for customer-specific experiences. Skills: Product Strategy • Product Discovery • 0→1 Product Development • B2B2C • Enterprise SaaS • Roadmaps • PRDs/BRDs • User Stories • Wireframing • Prototyping • Stakeholder Management • Agile

Associate Product Manager at Victoria’s Secret & Co., Sep 2023 - Feb 2026 · 2 y 5 mo, Bengaluru, ▸ Acquired 700K+ loyalty members via personalisation roadmap and sign-up experiments. ▸ Lifted sign-ups 8% - redesigned onboarding using cohort drop-off analysis. ▸ Grew onboarding completion 11% - shipped UX fixes across 3 sprints. ▸ 14% engagement uplift + 6% conversion lift - end-to-end experiment ownership. ▸ Built 3 MVPs (VS Community, Gift Galore, Accessibility). ▸ Top 3 Innovation Leader of the Year - C-suite sign-off. ▸ Owned OKRs for 3 platforms: Loyalty, Onboarding & Unified Offers. ▸ Authored PRDs and specs; unified fragmented offer delivery across channels. ▸ Cut PRD cycle time 40% using AI-assisted drafting and analysis. Tools: Confluence, Agile, JIRA, Adobe Analytics, SQL

Senior digital operation manager at Victoria’s Secret & Co., Aug 2018 - Aug 2023 · 5 y, Bengaluru, ▸ Saved 120+ hrs/month - automated JIRA–Salesforce–Confluence workflows. ▸ Built HTML text-extraction tool - eliminated manual content setup for 3 teams. ▸ Created performance dashboards -faster data-driven decisions for leadership. ▸ Owned VS.com content calendar - briefed creative, ran staging QA, hit every launch deadline. ▸ Defined SOPs and QA checklists - reduced launch errors across global markets. ▸ Delivered across Marketing, SEO, CRM, Cataloging, and Warehouse. ▸ Created platform onboarding docs adopted team-wide. ▸ Configured campaigns, promotions, and offers across HP, PLP, PDP, navigations, bundles and Checkout. ▸ Managed URL taxonomy and API content components across devices and regions. ▸ Personalised site via Adobe Target; maintained live offer accuracy across global markets. ▸ Executed staging QA and production troubleshooting — zero go-live surprises. ▸ Wrote functional specs adopted across engineering and QA. ▸ Tracked site KPIs and funnel metrics; surfaced optimisation recommendations to ops lead. Tools: JIRA, Confluence, Salesforce, Adobe Fireworks, AEM

Education

Specialization in Product Management, Indian Institute of Management, Kozhikode

Master of Business Administration - MBA, Dr. Virendra Swarup Institute of Computer Studies, Kanpur