Radha Krishna Dharmala profile photo 1 on Tal

Radha Krishna Dharmala

Programmatic Advertising Specialist | Marketing & Media Analytics | DSP Campaign Management | Ad Operations | Campaign Optimisation | AI & Automation | IQVIA | Ex-Deloitte

Bengaluru

5+ years of work experience

IQVIA
Mar 20268 mosPresent

Bengaluru · Hybrid

1. Execute and manage end-to-end programmatic advertising campaigns across enterprise DSPs, ensuring accurate setup, trafficking, and seamless campaign delivery. 2. Contributed to campaign migration initiatives between DSP platforms, ensuring data integrity, configuration accuracy, and minimal disruption to live campaign performance. 3. Monitor and optimize campaign performance using key KPIs (CTR, CPC, CPA, ROAS), applying data-driven strategies to improve efficiency and maximize ROI. 4. Analyse campaign data to derive actionable insights, collaborating with internal stakeholders and account teams to align performance with business objectives. 5. Developed and deployed an AI-powered agent using Agent Builder to semi-automate campaign data analysis and perform preliminary daily performance evaluations, reducing manual workload and accelerating decision-making. 6. Prepare and present detailed client-facing reports (weekly/bi-weekly), highlighting performance trends, optimization actions, and strategic recommendations. 7. Streamline campaign operations by standardizing workflows and implementing semi-automated processes, improving efficiency and reducing manual effort.
IQVIA
Mar 20242 yrs 1 moMar 2026

Bengaluru · Hybrid

1. Manage the setup of digital advertising campaigns in IQVIA’s advertising technology platform, which is called the ‘IQVIA Media Operating System (IMOS)’ 2. Ensure digital advertising campaigns are quality checked, for both new Campaigns and change orders. 3. Conduct campaign Budget quality checks for the existing Campaigns regularly. 4. Monitor campaign performance and optimise campaigns to achieve the best return on investment (ROI)while ensuring targets are met with connecting KPIs. 5. Routinely generate and analyse reports on campaign performance metrics to present findings to the IQVIA Digital Platform Services Team (internal stakeholders & Clients). 6. Create comprehensive reports for clients and update them periodically (Weekly, Biweekly, Monthly, Quarterly & Yearly). 7. Streamline operations using standardisation and semi-automation tools like Salesforce Marketing Cloud and Alteryx Workflows. 8. Support the Platform Services Team on ad-hoc projects (Campaign Building Tasks on IMOS) 9. Migrated the Campaign Quality Assurance Process from Slack to Salesforce. 10. Contribute to the Campaign Delivery Team hiring process as an interview panel member, evaluating candidates and supporting informed hiring decisions. 11. Supporting campaign migration from Xandr to FreeWheel and StackAdapt (DSPs), handling end-to-end campaign setup, QA validation, and performance alignment across DSPs, in sync with IQVIA’s Media Operating System (IMOS) as part of the Campaign Delivery Team.
Deloitte
Apr 20231 yrMar 2024

Hyderabad, Telangana, India

• Managed Content for both internal (SharePoint) and external (AEM) websites of two Geographies. • Managed end-to-end search campaigns, ensuring quality and attention to detail throughout. • Strong knowledge of search engine algorithms and ranking factors, including on-page and off-page optimization, keyword research. • Produced Infographics and HTML fragments as needed. • Created and edited graphics using Infogram and Adobe tools. • Created and enhanced components in SharePoint Pages using HTML, CSS and jQuery. • Skilled in analyzing digital data, including website flow analysis, and audience segmentation. • Collaborated effectively in cross-functional teams to achieve business goals. • Evaluated campaign performance and implemented optimizations to meet client KPIs. • Conducted regular website updates and SEO audits, utilizing CrownPeak for improved search rankings. • Completed Six Sigma White Belt Certification. • Created drafts and lists for e-mail campaigns using Marketo.
Inshorts
Apr 20221 yr 1 moApr 2023

Noida

• Managed the social media (Install) Campaigns for Two states. • Collaborated with the in-house design team to create image and video ads tailored for diverse digital platforms. • Content writing & transcription of scripts for Ads on various digital platforms. • Managed campaigns across two states, analyzing data and generating daily reports using Meta Manager (Performance Marketing). • Monitored campaign performance at the district level and optimising strategies accordingly to meet the campaign specific goals. • Followed Regular reporting and analysis of Campaign performance, devising strategies supported with data absorbed from the campaign Performance.
Chegg Inc.
Oct 20215 mosFeb 2022

Visakhapatnam, Andhra Pradesh, India

As a Freelance - Content Associate, I created Articles and Blogs on Wordpress as per the defined guidelines of SEO from the Stakeholders about various Topics focused on Educational Institutions in India with supported secondary research.
Bharat Sanchar Nigam Limited
Sep 20213 mosNov 2021

Visakhapatnam, Andhra Pradesh, India

* Customer Feedback Reporting and analysis * CRM * Analysis of BSNL Prepaid Customers

Radha’s AI Stack

cursor
cursor
openai
openai
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot

Education

Andhra university

Master of Business Administration - MBA, Marketing/Marketing Management, General

Andhra university

20202 yrs2022

Bachelor of Business Administration - BBA, Finance

PRISM Degree College

20173 yrs2020

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Radha Krishna Dharmala on Tal

Headline

Programmatic Advertising Specialist | Marketing & Media Analytics | DSP Campaign Management | Ad Operations | Campaign Optimisation | AI & Automation | IQVIA | Ex-Deloitte

About

I’m a Programmatic Advertising and Marketing Analytics professional with 4 years of experience across programmatic campaign activation, media performance analysis, optimization, and data-driven advertising. I have hands-on experience managing end-to-end programmatic campaigns through IQVIA Media Operating System (IMOS) and DSPs including Xandr, StackAdapt, and Beeswax. My experience covers campaign setup, quality assurance, performance monitoring, KPI analysis, optimization, and structured reporting to identify trends and translate campaign data into actionable insights. Beyond campaign execution, I’m focused on improving marketing workflows through data, automation, and process optimization. I have worked with tools such as Alteryx and Salesforce and have developed an AI-powered agent to consolidate data from multiple platform and DSP sources, streamline campaign analysis, and support pacing and performance monitoring. Over time, working across campaign execution, analytics, and automation has shaped my approach to marketing — combining a strong understanding of media with data-driven thinking to make processes more efficient and performance more actionable.

Location

Bengaluru

AI stack

cursor

openai

Canva Magic Studio

ChatGPT

Microsoft Copilot

Work experience

Programmatic Activation Specialist at IQVIA, Mar 2026 - Present · 8 mos, Bengaluru · Hybrid, 1. Execute and manage end-to-end programmatic advertising campaigns across enterprise DSPs, ensuring accurate setup, trafficking, and seamless campaign delivery. 2. Contributed to campaign migration initiatives between DSP platforms, ensuring data integrity, configuration accuracy, and minimal disruption to live campaign performance. 3. Monitor and optimize campaign performance using key KPIs (CTR, CPC, CPA, ROAS), applying data-driven strategies to improve efficiency and maximize ROI. 4. Analyse campaign data to derive actionable insights, collaborating with internal stakeholders and account teams to align performance with business objectives. 5. Developed and deployed an AI-powered agent using Agent Builder to semi-automate campaign data analysis and perform preliminary daily performance evaluations, reducing manual workload and accelerating decision-making. 6. Prepare and present detailed client-facing reports (weekly/bi-weekly), highlighting performance trends, optimization actions, and strategic recommendations. 7. Streamline campaign operations by standardizing workflows and implementing semi-automated processes, improving efficiency and reducing manual effort.

Campaign and operations Analyst at IQVIA, Mar 2024 - Mar 2026 · 2 yrs 1 mo, Bengaluru · Hybrid, 1. Manage the setup of digital advertising campaigns in IQVIA’s advertising technology platform, which is called the ‘IQVIA Media Operating System (IMOS)’ 2. Ensure digital advertising campaigns are quality checked, for both new Campaigns and change orders. 3. Conduct campaign Budget quality checks for the existing Campaigns regularly. 4. Monitor campaign performance and optimise campaigns to achieve the best return on investment (ROI)while ensuring targets are met with connecting KPIs. 5. Routinely generate and analyse reports on campaign performance metrics to present findings to the IQVIA Digital Platform Services Team (internal stakeholders & Clients). 6. Create comprehensive reports for clients and update them periodically (Weekly, Biweekly, Monthly, Quarterly & Yearly). 7. Streamline operations using standardisation and semi-automation tools like Salesforce Marketing Cloud and Alteryx Workflows. 8. Support the Platform Services Team on ad-hoc projects (Campaign Building Tasks on IMOS) 9. Migrated the Campaign Quality Assurance Process from Slack to Salesforce. 10. Contribute to the Campaign Delivery Team hiring process as an interview panel member, evaluating candidates and supporting informed hiring decisions. 11. Supporting campaign migration from Xandr to FreeWheel and StackAdapt (DSPs), handling end-to-end campaign setup, QA validation, and performance alignment across DSPs, in sync with IQVIA’s Media Operating System (IMOS) as part of the Campaign Delivery Team.

Digital Marketing Analyst at Deloitte, Apr 2023 - Mar 2024 · 1 yr, Hyderabad, Telangana, India, • Managed Content for both internal (SharePoint) and external (AEM) websites of two Geographies. • Managed end-to-end search campaigns, ensuring quality and attention to detail throughout. • Strong knowledge of search engine algorithms and ranking factors, including on-page and off-page optimization, keyword research. • Produced Infographics and HTML fragments as needed. • Created and edited graphics using Infogram and Adobe tools. • Created and enhanced components in SharePoint Pages using HTML, CSS and jQuery. • Skilled in analyzing digital data, including website flow analysis, and audience segmentation. • Collaborated effectively in cross-functional teams to achieve business goals. • Evaluated campaign performance and implemented optimizations to meet client KPIs. • Conducted regular website updates and SEO audits, utilizing CrownPeak for improved search rankings. • Completed Six Sigma White Belt Certification. • Created drafts and lists for e-mail campaigns using Marketo.

Digital Marketing Executive at Inshorts, Apr 2022 - Apr 2023 · 1 yr 1 mo, Noida, • Managed the social media (Install) Campaigns for Two states. • Collaborated with the in-house design team to create image and video ads tailored for diverse digital platforms. • Content writing & transcription of scripts for Ads on various digital platforms. • Managed campaigns across two states, analyzing data and generating daily reports using Meta Manager (Performance Marketing). • Monitored campaign performance at the district level and optimising strategies accordingly to meet the campaign specific goals. • Followed Regular reporting and analysis of Campaign performance, devising strategies supported with data absorbed from the campaign Performance.

Content Associate at Chegg Inc., Oct 2021 - Feb 2022 · 5 mos, Visakhapatnam, Andhra Pradesh, India, As a Freelance - Content Associate, I created Articles and Blogs on Wordpress as per the defined guidelines of SEO from the Stakeholders about various Topics focused on Educational Institutions in India with supported secondary research.

Marketing Intern at Bharat Sanchar Nigam Limited, Sep 2021 - Nov 2021 · 3 mos, Visakhapatnam, Andhra Pradesh, India, * Customer Feedback Reporting and analysis * CRM * Analysis of BSNL Prepaid Customers

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Andhra university

Bachelor of Business Administration - BBA, Finance, PRISM Degree College