---
title: "Rachit Vij - Senior Category Manager - Laptops in Greater Bengaluru Area | Tal"
description: "Meet Rachit Vij, Senior Manager at Amazon India | MBA @ XLRI | Past - Colgate-Palmolive, Goldman Sachs, Nagarro Software | E-Commerce General Manager & Product Strategist | $350M+ P&L Ownership based in Greater Bengaluru Area. AI stack includes antigravity and codex."
image: "https://tal.club/meet/rachit-vij/share-image"
---

# Rachit Vij on Tal

## Headline

Senior Manager at Amazon India \| MBA @ XLRI \| Past \- Colgate\-Palmolive, Goldman Sachs, Nagarro Software \| E\-Commerce General Manager & Product Strategist \| $350M\+ P&L Ownership

## About

I am a General Manager and Product Strategist who specializes in scaling massive E\-Commerce P&Ls and building 0\-to\-1 digital products\. Currently, as a Senior Manager at Amazon, I oversee a $350M\+ consumer electronics vertical\. My mandate is to solve complex, "impossible" ecosystem problems—whether that is reversing a shrinking market trend to deliver positive annual growth, engineering a product discovery engine that reduces customer decision time by 25%, or negotiating first\-of\-their\-kind global service integrations with Tier\-1 PC OEMs and Chip Manufacturers\. I operate at the intersection of business strategy and technical execution\. Having started my career designing proprietary data extraction algorithms and later managing a $12M portfolio at Colgate\-Palmolive, I know how to translate complex technical architectures into profitable commercial realities\. Core Expertise: ◾ General Management & P&L Ownership \($350M\+ Scale\) ◾ Digital Product Strategy & 0\-to\-1 Launches ◾ Strategic Vendor Negotiation & Joint Business Plans \(JBPs\) ◾ Go\-to\-Market \(GTM\) & Omni\-Channel Strategy ◾ Digital Transformation & Process Automation ◾ Cross\-Functional Leadership \(Tech, UX, Legal, Ops\)

## Location

Greater Bengaluru Area

## AI stack

antigravity

codex

## Work experience

Senior Category Manager \- Laptops at Amazon, Dec 2024 \- Present · 1 yr 9 mos, Bengaluru · Hybrid, Promoted to oversee the overarching product strategy for key initiatives, P&L, and strategic vendor ecosystem for a high\-complexity consumer electronics vertical\. 1\. P&L & Scale: Own the P&L for a $350M\+ consumer electronics vertical, outperforming industry trends by 700 basis points through a strategic overhaul of assortment and vendor relationships\. 2\. Product Strategy \(0\-to\-1\): Built and scaled "Smartchoice," a Guided Selling digital product that solves user paralysis in complex tech categories; designed a persona\-based UX that reduced decision time by 25% and increased conversion by 13%\. 3\. Strategic Partnerships: Led negotiations with global Tier\-1 PC OEMs and Chip Partners to secure exclusive product launches and a 6\-figure marketing funds, shifting customer acquisition costs to partner P&Ls\.

Category Manager at Amazon, May 2022 \- Jan 2025 · 2 yrs 9 mos, Bengaluru · Hybrid, Recruited to drive profitability, reduce operational leakage, and optimize the multi\-million\-dollar affordability budget for the PC category\. 1\. Budget Optimization: Managed a $40M\+ annual marketing & promotions budget, replacing static planning with a dynamic, data\-driven allocation strategy that improved customer value by 15% while reducing the P&L burn rate\. 2\. Operational Transformation: Executed a massive profitability turnaround program to reduce return\-related losses, improving net return costs by \~40% by implementing an "OEM technician" API layer that routed customers directly to brand service teams\. 3\. Process Automation: Spearheaded the digital transformation of the discount execution process, moving from manual workflows to an automated configuration engine; reduced time\-to\-market for discount changes by 85% \(from 48 hours to 6 hours\)\.

National Key Account Manager \(E\-commerce\) at Colgate\-Palmolive, Aug 2021 \- Oct 2021 · 3 mos, Mumbai, Directed the national E\-Commerce strategy and P&L across Marketplace and Quick Commerce channels for a Colgate Palmolive \(entire portfolio\)\. 1\. P&L Leadership: Managed a $12MM annual E\-commerce P&L; orchestrated the investment strategy for Search & Display marketing to maximize Average Selling Price \(ASP\) and Market Share\. 2\. New Product Introduction \(NPI\): Co\-created and launched exclusive "Digital\-First" SKUs by analyzing shopper search trends and assortment gaps; collaborated with R&D and Demand Planning to fast\-track production, resulting in 2x category growth on the platform\.

Area Sales Manager \- New Delhi at Colgate\-Palmolive, Sep 2020 \- Aug 2021 · 1 yr, New Delhi, Led a regional physical sales organization in New Delhi, managing a \~$7MM annual business\. Managed, trained, and motivated a team of 150\+ salesmen and 10\+ distributors and 7 directs to drive 25% revenue growth across General Trade and Modern Trade channels\.

BLP Associate \(Management Trainee\) at Colgate\-Palmolive, Jun 2019 \- Sep 2020 · 1 yr 4 mos, Mumbai, Maharashtra, India, Selected for Colgate’s premier management training program, executing high\-impact cross\-functional rotations in Marketing and Product Strategy\. 1\. Product Strategy: Conducted in\-depth market research and user interviews \(young mothers\) to define the long\-term product roadmap for the Kids Toothbrush Portfolio\. 2\. Digital Marketing: Designed the Digital Communication Plan for Power Toothbrushes on E\-Commerce and Social Media utilizing n\-gram search query studies to map content to customer intent\.

Summer Intern at Colgate\-Palmolive, Apr 2018 \- May 2018 · 2 mos, Gurgaon, India, Executed a high\-impact summer project focused on In\-Store Marketing strategy\. Retail Strategy: Designed the in\-store BTL activation and Point of Purchase \(POP\) strategy for 368 Medical Stores across the Delhi\-NCR region, establishing SOPs to monitor key store performance\.

Analyst at Goldman Sachs, Feb 2017 \- May 2017 · 4 mos, Bengaluru, Served as a software analyst focused on margin lending and collateral assessment\. System Architecture: Designed the data sourcing system for calculating client margin calls by assessing collateral credit quality\. Compliance: Developed an information procurement strategy for mapping client tax requirements to regulatory compliance standards\.

Associate at Nagarro, Oct 2015 \- Feb 2017 · 1 yr 5 mos, Gurugram, Served as a software and product liaison between enterprise clients and engineering teams, driving product roadmaps for the BFSI sector\. Algorithm Development: Designed and deployed two proprietary data extraction algorithms currently utilized by 200\+ enterprise customers across North America and Europe\. Product Delivery: Defined computer vision\-based software product roadmaps and negotiated technical requirements for enterprise clients, translating complex business needs into functional specifications\.

Junior Associate at Nagarro, Jul 2014 \- Sep 2015 · 1 yr 3 mos, Gurgaon, India, Software \(Backend and UI\) Development

## Education

Master of Business Administration, Marketing; Operations, XLRI Jamshedpur

Bachelor of Technology \(B\.Tech\.\), Electronics and Communications Engineering, Maulana Azad National Institute of Technology

[View the original profile](https://tal.club/meet/rachit-vij)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/rachit-vij#person",
      "name": "Rachit Vij",
      "url": "https://tal.club/meet/rachit-vij",
      "description": "Meet Rachit Vij, Senior Manager at Amazon India | MBA @ XLRI | Past - Colgate-Palmolive, Goldman Sachs, Nagarro Software | E-Commerce General Manager & Product Strategist | $350M+ P&L Ownership based in Greater Bengaluru Area. AI stack includes antigravity and codex.",
      "jobTitle": "Senior Category Manager - Laptops",
      "worksFor": {
        "@type": "Organization",
        "name": "Amazon"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Senior Category Manager - Laptops"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Greater Bengaluru Area"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "XLRI Jamshedpur"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Maulana Azad National Institute of Technology"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "codex"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/rachit-vij#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/rachit-vij#webpage",
      "url": "https://tal.club/meet/rachit-vij",
      "name": "Rachit Vij on Tal",
      "description": "Meet Rachit Vij, Senior Manager at Amazon India | MBA @ XLRI | Past - Colgate-Palmolive, Goldman Sachs, Nagarro Software | E-Commerce General Manager & Product Strategist | $350M+ P&L Ownership based in Greater Bengaluru Area. AI stack includes antigravity and codex.",
      "dateModified": "2026-08-02T04:40:46.838Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/rachit-vij#person"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```