Headline

Senior Manager at Amazon India | MBA @ XLRI | Past - Colgate-Palmolive, Goldman Sachs, Nagarro Software | E-Commerce General Manager & Product Strategist | $350M+ P&L Ownership

About

I am a General Manager and Product Strategist who specializes in scaling massive E-Commerce P&Ls and building 0-to-1 digital products. Currently, as a Senior Manager at Amazon, I oversee a $350M+ consumer electronics vertical. My mandate is to solve complex, "impossible" ecosystem problems—whether that is reversing a shrinking market trend to deliver positive annual growth, engineering a product discovery engine that reduces customer decision time by 25%, or negotiating first-of-their-kind global service integrations with Tier-1 PC OEMs and Chip Manufacturers. I operate at the intersection of business strategy and technical execution. Having started my career designing proprietary data extraction algorithms and later managing a $12M portfolio at Colgate-Palmolive, I know how to translate complex technical architectures into profitable commercial realities. Core Expertise: ◾ General Management & P&L Ownership ($350M+ Scale) ◾ Digital Product Strategy & 0-to-1 Launches ◾ Strategic Vendor Negotiation & Joint Business Plans (JBPs) ◾ Go-to-Market (GTM) & Omni-Channel Strategy ◾ Digital Transformation & Process Automation ◾ Cross-Functional Leadership (Tech, UX, Legal, Ops)

Location

Greater Bengaluru Area

AI stack

antigravity

codex

Work experience

Senior Category Manager - Laptops at Amazon, Dec 2024 - Present · 1 yr 9 mos, Bengaluru · Hybrid, Promoted to oversee the overarching product strategy for key initiatives, P&L, and strategic vendor ecosystem for a high-complexity consumer electronics vertical. 1. P&L & Scale: Own the P&L for a $350M+ consumer electronics vertical, outperforming industry trends by 700 basis points through a strategic overhaul of assortment and vendor relationships. 2. Product Strategy (0-to-1): Built and scaled "Smartchoice," a Guided Selling digital product that solves user paralysis in complex tech categories; designed a persona-based UX that reduced decision time by 25% and increased conversion by 13%. 3. Strategic Partnerships: Led negotiations with global Tier-1 PC OEMs and Chip Partners to secure exclusive product launches and a 6-figure marketing funds, shifting customer acquisition costs to partner P&Ls.

Category Manager at Amazon, May 2022 - Jan 2025 · 2 yrs 9 mos, Bengaluru · Hybrid, Recruited to drive profitability, reduce operational leakage, and optimize the multi-million-dollar affordability budget for the PC category. 1. Budget Optimization: Managed a $40M+ annual marketing & promotions budget, replacing static planning with a dynamic, data-driven allocation strategy that improved customer value by 15% while reducing the P&L burn rate. 2. Operational Transformation: Executed a massive profitability turnaround program to reduce return-related losses, improving net return costs by ~40% by implementing an "OEM technician" API layer that routed customers directly to brand service teams. 3. Process Automation: Spearheaded the digital transformation of the discount execution process, moving from manual workflows to an automated configuration engine; reduced time-to-market for discount changes by 85% (from 48 hours to 6 hours).

National Key Account Manager (E-commerce) at Colgate-Palmolive, Aug 2021 - Oct 2021 · 3 mos, Mumbai, Directed the national E-Commerce strategy and P&L across Marketplace and Quick Commerce channels for a Colgate Palmolive (entire portfolio). 1. P&L Leadership: Managed a $12MM annual E-commerce P&L; orchestrated the investment strategy for Search & Display marketing to maximize Average Selling Price (ASP) and Market Share. 2. New Product Introduction (NPI): Co-created and launched exclusive "Digital-First" SKUs by analyzing shopper search trends and assortment gaps; collaborated with R&D and Demand Planning to fast-track production, resulting in 2x category growth on the platform.

Area Sales Manager - New Delhi at Colgate-Palmolive, Sep 2020 - Aug 2021 · 1 yr, New Delhi, Led a regional physical sales organization in New Delhi, managing a ~$7MM annual business. Managed, trained, and motivated a team of 150+ salesmen and 10+ distributors and 7 directs to drive 25% revenue growth across General Trade and Modern Trade channels.

BLP Associate (Management Trainee) at Colgate-Palmolive, Jun 2019 - Sep 2020 · 1 yr 4 mos, Mumbai, Maharashtra, India, Selected for Colgate’s premier management training program, executing high-impact cross-functional rotations in Marketing and Product Strategy. 1. Product Strategy: Conducted in-depth market research and user interviews (young mothers) to define the long-term product roadmap for the Kids Toothbrush Portfolio. 2. Digital Marketing: Designed the Digital Communication Plan for Power Toothbrushes on E-Commerce and Social Media utilizing n-gram search query studies to map content to customer intent.

Summer Intern at Colgate-Palmolive, Apr 2018 - May 2018 · 2 mos, Gurgaon, India, Executed a high-impact summer project focused on In-Store Marketing strategy. Retail Strategy: Designed the in-store BTL activation and Point of Purchase (POP) strategy for 368 Medical Stores across the Delhi-NCR region, establishing SOPs to monitor key store performance.

Analyst at Goldman Sachs, Feb 2017 - May 2017 · 4 mos, Bengaluru, Served as a software analyst focused on margin lending and collateral assessment. System Architecture: Designed the data sourcing system for calculating client margin calls by assessing collateral credit quality. Compliance: Developed an information procurement strategy for mapping client tax requirements to regulatory compliance standards.

Associate at Nagarro, Oct 2015 - Feb 2017 · 1 yr 5 mos, Gurugram, Served as a software and product liaison between enterprise clients and engineering teams, driving product roadmaps for the BFSI sector. Algorithm Development: Designed and deployed two proprietary data extraction algorithms currently utilized by 200+ enterprise customers across North America and Europe. Product Delivery: Defined computer vision-based software product roadmaps and negotiated technical requirements for enterprise clients, translating complex business needs into functional specifications.

Junior Associate at Nagarro, Jul 2014 - Sep 2015 · 1 yr 3 mos, Gurgaon, India, Software (Backend and UI) Development

Education

Master of Business Administration, Marketing; Operations, XLRI Jamshedpur

Bachelor of Technology (B.Tech.), Electronics and Communications Engineering, Maulana Azad National Institute of Technology