---
title: "Raahul Srinivas - Senior Manager - Growth in Bengaluru | Tal"
description: "Meet Raahul Srinivas, Leading Growth & Performance Marketing at Aisle | Paid Acquisition | App Growth | Meta, Google, affiliates, Programmatic | Consumer Apps (EdTech, HealthTech, Dating) based in Bengaluru. AI stack includes anthropic apis, claude, and gemini."
image: "https://tal.club/meet/raahul-srinivas/share-image"
---

# Raahul Srinivas on Tal

## Headline

Leading Growth & Performance Marketing at Aisle \| Paid Acquisition \| App Growth \| Meta, Google, affiliates, Programmatic \| Consumer Apps \(EdTech, HealthTech, Dating\)

## About

Growth and performance marketing leader with 7\+ years of experience scaling consumer internet products across EdTech, HealthTech and Dating\. Currently leading Growth & Performance Marketing at Aisle, focused on driving user acquisition, retention and subscription revenue through data\-driven paid marketing\. Managing multi\-channel paid acquisition campaigns with significant monthly ad spend across Meta, Google and programmatic platforms\. My experience includes: • Scaling paid acquisition across Meta, Google and programmatic channels • App growth and performance marketing for consumer platforms • Conversion funnel optimization and CAC efficiency • Marketing analytics, attribution and experimentation Previously led performance marketing initiatives at Orange Health Labs and Interview Kickstart, driving growth for healthcare and EdTech platforms\.

## Location

Bengaluru

## AI stack

anthropic apis

claude

gemini

meta

ChatGPT

## Work experience

Senior Manager \- Growth at Aisle, Jul 2025 \- Present · 1 yr 4 mos, Bengaluru, • Own Aisle's marketing P&L and growth charter end to end \- ₹X Cr monthly media budget, channel mix, and CAC/LTV targets • Grew monthly acquisitions 37% and revenue 40% YoY while cutting male CAC 26% \- scaling volume and unit economics together\. • Scaled Google from 18% to 40% of spend in 3 months, making it a primary channel while lowering blended CAC and reducing Meta/Facebook ads dependence\. • Grew female user share by 30%, improving the platform's supply\-demand balance\. • Rebuilt iOS measurement post\-ATT with SKAN, ODCM2 & ICM \- restoring signal fidelity and keeping iOS scalable\. • Built a creative review and ideation process that doubled the rate of winning creatives\. • Partner with product and analytics on onboarding, retention, and subscription revenue\.

Digital Marketing Manager at Orange Health Labs, Dec 2022 \- Aug 2025 · 2 yrs 9 mos, Bangalore Urban, Built the performance marketing function from scratch and scaled it into the primary revenue driver\. • Scaled monthly revenue from \~₹45L to ₹7Cr over 2\.5 years through performance marketing, reducing blended CAC by 3x while improving ROAS by 4x • Set up paid acquisition infrastructure across Meta and Google including the martech stack, tracking, attribution and analytics/reporting dashboards • Transitioned performance marketing from agency\-led to an in\-house team and built the performance marketing team from the ground up • Worked closely with product teams on landing page optimization, funnel improvements and conversion rate optimization • Ran experimentation across new acquisition channels to identify scalable growth opportunities

Performance Marketing Manager at Interview Kickstart, Feb 2022 \- Dec 2022 · 11 mos, Remote, • Managed Google Ads acquisition across Search, YouTube and Discovery for US and Canada markets, generating qualified leads for a high\-ticket \($9k\) EdTech program • Scaled lead generation while optimizing CAC and campaign efficiency across paid acquisition channels • Worked closely with the creative team to iterate on video and static ad creatives to improve conversion performance • Ran continuous experimentation across keywords, audiences and landing pages to improve lead quality and funnel conversion • Managed campaigns for India in the later stages of my tenure to support expansion into new markets

Performance Marketing Executive at Cuemath, Mar 2020 \- Jan 2022 · 1 yr 11 mos, Bengaluru

Digital Marketing Executive at Self Employed, Aug 2019 \- Feb 2020 · 7 mos, Trivandrum, Kerala, India, Ran a profitable E\-Commerce store through Facebook ad campaigns\.

## Education

Bachelor’s Degree, Aerospace, Aeronautical Engineering, kumaraguru college of technology

[View the original profile](https://tal.club/meet/raahul-srinivas)

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