Headline

Leading Growth & Performance Marketing at Aisle | Paid Acquisition | App Growth | Meta, Google, affiliates, Programmatic | Consumer Apps (EdTech, HealthTech, Dating)

About

Growth and performance marketing leader with 7+ years of experience scaling consumer internet products across EdTech, HealthTech and Dating. Currently leading Growth & Performance Marketing at Aisle, focused on driving user acquisition, retention and subscription revenue through data-driven paid marketing. Managing multi-channel paid acquisition campaigns with significant monthly ad spend across Meta, Google and programmatic platforms. My experience includes: • Scaling paid acquisition across Meta, Google and programmatic channels • App growth and performance marketing for consumer platforms • Conversion funnel optimization and CAC efficiency • Marketing analytics, attribution and experimentation Previously led performance marketing initiatives at Orange Health Labs and Interview Kickstart, driving growth for healthcare and EdTech platforms.

Location

Bengaluru

AI stack

anthropic apis

claude

gemini

meta

ChatGPT

Work experience

Senior Manager - Growth at Aisle, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, • Own Aisle's marketing P&L and growth charter end to end - ₹X Cr monthly media budget, channel mix, and CAC/LTV targets • Grew monthly acquisitions 37% and revenue 40% YoY while cutting male CAC 26% - scaling volume and unit economics together. • Scaled Google from 18% to 40% of spend in 3 months, making it a primary channel while lowering blended CAC and reducing Meta/Facebook ads dependence. • Grew female user share by 30%, improving the platform's supply-demand balance. • Rebuilt iOS measurement post-ATT with SKAN, ODCM2 & ICM - restoring signal fidelity and keeping iOS scalable. • Built a creative review and ideation process that doubled the rate of winning creatives. • Partner with product and analytics on onboarding, retention, and subscription revenue.

Digital Marketing Manager at Orange Health Labs, Dec 2022 - Aug 2025 · 2 yrs 9 mos, Bangalore Urban, Built the performance marketing function from scratch and scaled it into the primary revenue driver. • Scaled monthly revenue from ~₹45L to ₹7Cr over 2.5 years through performance marketing, reducing blended CAC by 3x while improving ROAS by 4x • Set up paid acquisition infrastructure across Meta and Google including the martech stack, tracking, attribution and analytics/reporting dashboards • Transitioned performance marketing from agency-led to an in-house team and built the performance marketing team from the ground up • Worked closely with product teams on landing page optimization, funnel improvements and conversion rate optimization • Ran experimentation across new acquisition channels to identify scalable growth opportunities

Performance Marketing Manager at Interview Kickstart, Feb 2022 - Dec 2022 · 11 mos, Remote, • Managed Google Ads acquisition across Search, YouTube and Discovery for US and Canada markets, generating qualified leads for a high-ticket ($9k) EdTech program • Scaled lead generation while optimizing CAC and campaign efficiency across paid acquisition channels • Worked closely with the creative team to iterate on video and static ad creatives to improve conversion performance • Ran continuous experimentation across keywords, audiences and landing pages to improve lead quality and funnel conversion • Managed campaigns for India in the later stages of my tenure to support expansion into new markets

Performance Marketing Executive at Cuemath, Mar 2020 - Jan 2022 · 1 yr 11 mos, Bengaluru

Digital Marketing Executive at Self Employed, Aug 2019 - Feb 2020 · 7 mos, Trivandrum, Kerala, India, Ran a profitable E-Commerce store through Facebook ad campaigns.

Education

Bachelor’s Degree, Aerospace, Aeronautical Engineering, kumaraguru college of technology