Headline

Content @ PowerUp Money | University of Delhi | Marketing | Content

About

Content strategist navigating the intersection of storytelling and product thinking. At Bingelabs, I built content blueprints for India’s top 1% - founders, VCs, and brands helping them define and amplify their voice across YouTube and Instagram. Now at PowerUp Money, I’m working at the frontlines of India's growing fintech storytelling space. I'm helping a phenomenal team in sourcing and shaping narratives that democratize money conversations on YouTube. I’ve previously worked across product, marketing, social, and design, and continue to bring a multidisciplinary lens to everything I build.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

notebooklm

openai

Wispr Flow

Work experience

Creative Director & Strategist at PowerUp Money, Jun 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, At PowerUp Money, I’m part of the team powering one of India’s fastest-growing fintech YouTube channels. I'm contributing to making the 0 to 1 for all our content IPs happen - identifying compelling voices across the country with unique money stories and shaping the narrative arc around each story.

Content Strategist at Binge Labs, Oct 2024 - Jun 2025 · 9 mos, New Delhi, Delhi, India, As the dedicated Client Servicing Content Strategist, I crafted content strategies for India's leading founders and brands at their first touchpoint with Bingelabs. Working alongside Business Development, I worked on digital audits, curating content strategies and further transforming them into visually engaging strategy decks. Proudly set the foundation for long-term partnerships for the content partner of India's top 1%.

Associate Product Manager at Creative Xchange, Jul 2023 - Oct 2024 · 1 yr 4 mos, Hybrid, Responsible for developing and executing marketing strategies to attract target group to the platform. Collaborating with cross-functional teams to ensure seamless coordination and execution of product and marketing initiatives. Monitoring key marketing metrics and utilize data analytics tools for data-driven decision-making. Contributing to product development by understanding user requirements, conducting market research, and translating user feedback into actionable product specifications.

Education

Bachelor's degree, Economics and History, Hansraj College

AISSCE, Humanities, Gd Goenka Public School Agra

Public links

youtube.com: https://youtube.com/@PowerUpMoney

canva.link: https://canva.link/rcn2j4fjrcncna7