Pushpak Roy profile photo 1 on Tal

Pushpak Roy

Strategy Consultant | Urban Company | Nykaa | IIT Kharagpur

Bengaluru

5+ years of work experience

Roy & Company
Apr 20251 yr 5 mosPresent

Helping SMBs, local industries and individuals achieve breakthrough growth by solving complex challenges in performance marketing, SEO, analytics, operations, M&A, and go-to-market strategy. Partnering as a hands-on advisor to elevate outcomes at every stage of the journey. B2B SaaS GTM & Digital Acquisition - ITSM/DEX • Engineered a highly structured Hub-and-Spoke content model optimised for Answer Engine Optimisation (AEO/GEO), replacing legacy AI-generated content. • Grew content-specific clicks by 364% and impressions by 107%, improving the entire site's average Google Search Ranking from 16.8 to 10.8. • Conceptualised and built an interactive Total Cost of Ownership (TCO) calculator/webpage gated for lead generation. Real Estate Turnaround & Financial Restructuring • Won a dual-mandate to unblock a stalled residential property and a commercial "ghost mall". • Leveraged Search volume data and demography surveys to map local demand and pitched FICO/FOCO partnership models to highly targeted local businesses to drive commercial tenant acquisition. • Designed an IoT water-level monitoring product intervention for the residential block to eliminate buyer anxiety. • Restructured financial overhead by reallocating a 5-7% Channel Partner commission burn into direct digital marketing and customer referral loops, significantly lowering Customer Acquisition Cost (CAC). Global M&A Strategy & Capability Mapping | Nokia x IABG • Contributed to a $1.45B+ defence portfolio expansion strategy (TITAN-xG) to address gaps in edge computing and NTN. • Developed 5-year revenue models projecting $5.5B+ in incremental revenue by 2030 with an estimated ROI of 200-250%.
Urban Company
Apr 20231 yr 11 mosFeb 2025

Bengaluru

Led the Bundles Project to unlock transaction incrementality and improve Customer LTV. Led the charge for Fulfillment and Service Quality in Urban Company's high-octane operations of 1.6M deliveries, $13M GMV, and $2.6M+ net revenue. I empowered a team of 9 to cultivate a thriving ecosystem for 2500+ valued partners in Mens' Grooming and Hair Services for Women, and my data-driven strategies facilitate the control of request loss, optimising performance, maintaining service quality and unlocking growth for our city teams, which handle a million deliveries annually. Built bridges and fostered cross-functional collaboration to boost Customer Experience and NPS across categories. My innovative training and product hacks helped elevate partner satisfaction, fueling growth and driving excellence.
Career Break
Jan 20233 mosMar 2023

Bengaluru, Karnataka

Focused on strategic upskilling and part-time consulting projects to refine expertise in growth strategy, data analytics, and product development.
Hubbler
Jul 20226 mosDec 2022

Bengaluru, Karnataka, India

• Collaborating with multiple stakeholders to create impact and ensure strong alliance, keeping a product mindset in focus while building product strategy and delivery. • Evangelising the product vision by reasoning business objectives and building confidence by sustaining attainable roadmaps. • Closely partnering with stakeholders and partners, ensuring service deliveries are met in time by gathering continuous feedback & transparent reporting. • Strong emphasis on automation and technology transfer, ensuring top notch quality and astoundingly low TAT. • Collaborating closely with the management to ensure alignment of vision & scope w.r.t the organisation and the group as a whole.
Nykaa
May 20211 yr 3 mosJul 2022

Gurugram, Haryana, India

• Post Product Release Monitoring, Insight generation to ideate improvements, A/B Experiment Analysis and Redirecting data to proper channels. • Maintaining Dashboards comprising of primary performance metrics and reporting tracking issues causing anomalies in them. • Automating daily data dump/providing reports specific to brands/keywords to help the Brand Management Team with insights on user behaviour and demands. • Analysing product of competitors and deriving insights on adaptable features and possible Ul/UX improvements for the same.

Pushpak’s AI Stack

anthropic apis
anthropic apis
antigravity
antigravity
kimi
kimi
manus
manus
n8n
n8n
ChatGPT
ChatGPT

Education

Indian Institute of Technology, Kharagpur

Dual Degree (B.Tech + M.Tech), Industrial and Systems Engineering

Indian Institute of Technology, Kharagpur

20165 yrs2021
Delhi Public School - India

Higher Secondary School Certificate Examination, PCM CS

Delhi Public School - India

20142 yrs2016

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Headline

Strategy Consultant | Urban Company | Nykaa | IIT Kharagpur

About

Meet Pushpak: a tech-savvy strategist with 5 years of experience where Tech, Business, and User Experience collide in the most exciting ways. A strategic thinker with entrepreneurial dreams, Pushpak is your go-to person for analytics, consulting wizardry, and LLM magic → turning complex problems into impactful business solutions. With a proven track record in Scaling Operations, Growth strategies, Product Management, and KPI sleuthing, Pushpak thrives on transforming ideas into action and data into decisions. His passion? Exploring the frontiers of emerging tech, crafting innovative strategies, and using AI to tackle real-world challenges like a true problem-solving ninja. When he’s not busy decoding data or brainstorming the next big innovation, you’ll find him pedaling through Bengaluru’s vibrant biking trails or hiking its hidden gems. Want to chat about groundbreaking tech, dream up new ideas, or swap stories about your latest adventure? Let’s connect! :)

Location

Bengaluru

AI stack

anthropic apis

antigravity

kimi

manus

n8n

ChatGPT

Work experience

Consultant at Roy & Company, Apr 2025 - Present · 1 yr 5 mos, Helping SMBs, local industries and individuals achieve breakthrough growth by solving complex challenges in performance marketing, SEO, analytics, operations, M&A, and go-to-market strategy. Partnering as a hands-on advisor to elevate outcomes at every stage of the journey. B2B SaaS GTM & Digital Acquisition - ITSM/DEX • Engineered a highly structured Hub-and-Spoke content model optimised for Answer Engine Optimisation (AEO/GEO), replacing legacy AI-generated content. • Grew content-specific clicks by 364% and impressions by 107%, improving the entire site's average Google Search Ranking from 16.8 to 10.8. • Conceptualised and built an interactive Total Cost of Ownership (TCO) calculator/webpage gated for lead generation. Real Estate Turnaround & Financial Restructuring • Won a dual-mandate to unblock a stalled residential property and a commercial "ghost mall". • Leveraged Search volume data and demography surveys to map local demand and pitched FICO/FOCO partnership models to highly targeted local businesses to drive commercial tenant acquisition. • Designed an IoT water-level monitoring product intervention for the residential block to eliminate buyer anxiety. • Restructured financial overhead by reallocating a 5-7% Channel Partner commission burn into direct digital marketing and customer referral loops, significantly lowering Customer Acquisition Cost (CAC). Global M&A Strategy & Capability Mapping | Nokia x IABG • Contributed to a $1.45B+ defence portfolio expansion strategy (TITAN-xG) to address gaps in edge computing and NTN. • Developed 5-year revenue models projecting $5.5B+ in incremental revenue by 2030 with an estimated ROI of 200-250%.

Senior Manager - Strategy and Operations at Urban Company, Apr 2023 - Feb 2025 · 1 yr 11 mos, Bengaluru, Led the Bundles Project to unlock transaction incrementality and improve Customer LTV. Led the charge for Fulfillment and Service Quality in Urban Company's high-octane operations of 1.6M deliveries, $13M GMV, and $2.6M+ net revenue. I empowered a team of 9 to cultivate a thriving ecosystem for 2500+ valued partners in Mens' Grooming and Hair Services for Women, and my data-driven strategies facilitate the control of request loss, optimising performance, maintaining service quality and unlocking growth for our city teams, which handle a million deliveries annually. Built bridges and fostered cross-functional collaboration to boost Customer Experience and NPS across categories. My innovative training and product hacks helped elevate partner satisfaction, fueling growth and driving excellence.

Professional development at Career Break, Jan 2023 - Mar 2023 · 3 mos, Bengaluru, Karnataka, Focused on strategic upskilling and part-time consulting projects to refine expertise in growth strategy, data analytics, and product development.

Product Manager at Hubbler, Jul 2022 - Dec 2022 · 6 mos, Bengaluru, Karnataka, India, • Collaborating with multiple stakeholders to create impact and ensure strong alliance, keeping a product mindset in focus while building product strategy and delivery. • Evangelising the product vision by reasoning business objectives and building confidence by sustaining attainable roadmaps. • Closely partnering with stakeholders and partners, ensuring service deliveries are met in time by gathering continuous feedback & transparent reporting. • Strong emphasis on automation and technology transfer, ensuring top notch quality and astoundingly low TAT. • Collaborating closely with the management to ensure alignment of vision & scope w.r.t the organisation and the group as a whole.

Product Analyst at Nykaa, May 2021 - Jul 2022 · 1 yr 3 mos, Gurugram, Haryana, India, • Post Product Release Monitoring, Insight generation to ideate improvements, A/B Experiment Analysis and Redirecting data to proper channels. • Maintaining Dashboards comprising of primary performance metrics and reporting tracking issues causing anomalies in them. • Automating daily data dump/providing reports specific to brands/keywords to help the Brand Management Team with insights on user behaviour and demands. • Analysing product of competitors and deriving insights on adaptable features and possible Ul/UX improvements for the same.

Education

Dual Degree (B.Tech + M.Tech), Industrial and Systems Engineering, Indian Institute of Technology, Kharagpur

Higher Secondary School Certificate Examination, PCM CS, Delhi Public School - India