Headline

Senior Business Analyst | Product & Platform Analytics | SaaS, AI-Assisted Research, Digital Transformation | Global Hiring - Remote/UAE/Europe

About

I’m a Senior Business Analyst with 7+ years of experience working at the intersection of SaaS platforms, digital transformation, analytics, and insurance technology. I specialize in turning early-stage pilots into scalable products by defining the right business metrics, translating complex requirements into system-ready solutions, and aligning stakeholders across product, engineering, and leadership. At Accenture, I’ve helped scale a workforce enablement platform across multiple enterprise NGO clients by building ROI-driven metrics frameworks, conducting deep user research, and enabling data-backed roadmap decisions. My work has supported adoption growth, pilot-to-product conversion, and executive-level visibility. I bring strong experience across: • Product & Platform Business Analysis • SaaS & Digital Transformation Initiatives • Data & Analytics (SQL, Power BI, Tableau) • AI-assisted market research and rapid prototyping • US Insurance Technology I’ve worked with global stakeholders across India and the US, and I’m open to remote, global, and relocation opportunities (UAE / Europe) where I can contribute to scalable, data-driven products.

Location

India

AI stack

claude

gemini

mcp

notebooklm

ChatGPT

Microsoft Copilot

Work experience

Senior Business Analyst at Accenture, Nov 2021 - Present · 5 yrs, Bengaluru, Karnataka, India, • Scaled a SaaS workforce enablement platform from pilot to multi-client rollout by defining adoption, completion, placement, and ROI metrics used by leadership for expansion decisions • Enabled 75% pilot-to-product conversion by conducting user research across NGO partners and translating insights into personas, journey maps, and data-backed roadmap priorities • Built executive dashboards (Power BI) tracking engagement, conversion funnels, and program outcomes, improving decision-making visibility for product and delivery leaders • Introduced AI-assisted business analysis workflows for market research, insight synthesis, and rapid prototyping, reducing discovery-to-validation cycles by ~40% • Partnered with global stakeholders across product, engineering, UX, and program teams to ensure delivery alignment with business outcomes and zero critical defects

Business Analyst at Solartis LLC, May 2019 - Nov 2021 · 2 yrs 7 mos, Tamil Nadu, India, • Delivered requirements engineering for ISO-compliant US insurance platforms, translating complex underwriting and rating rules into system-ready specifications • Supported multi-line rating engine implementations by aligning business rules, regulatory requirements, and technical design • Designed and executed UAT strategies with end-to-end traceability, achieving 95%+ coverage and zero production rollbacks • Worked closely with US-based insurance stakeholders to resolve requirement ambiguities and ensure compliant, scalable implementations

Intern at Solartis LLC, Jan 2019 - Mar 2019 · 3 mos, Tamil Nadu, India, • Designed an Implementation method to improve the development process using ETL tool, which converts XLSX files to backend Java code. Thus reducing the development time by 60%. • Participated in requirement analysis and sprint reviews as part of BA training program.

Education

Executive MBA, Symbiosis Institute of Business Management (SIBM) Bengaluru

Bachelor of Engineering, Electrical and Electronics Engineering, Velammal College of Engineering & Technology, Madurai

Public links

github: https://github.com/Purvitha-Muralikrishnan

purvitha-portfolio.vercel.app: https://purvitha-portfolio.vercel.app/