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Purvi Shah

Ad Operations | Media & Advertising Ops @ TCS | Digital Marketing | Campaign Execution & Performance Reporting

Mumbai Metropolitan Region

1+ year of work experience

Tata Consultancy Services
Jun 20251 yr 1 moPresent

India

Supported end-to-end digital campaign lifecycle including planning, booking validation, and execution. Monitored live campaigns with daily delivery checks and performance tracking. Prepared spend reports and post-campaign performance summaries. Tracked KPIs including cost metrics, reach, frequency, targeting, and campaign splits. Coordinated creative uploads, approvals, and timelines with internal teams and stakeholders.
Vanillakart
Jul 20234 mosOct 2023

India

Education

Somaiya Vidyavihar University

Bachelor of Commerce - BCom, Business/Commerce, General

Somaiya Vidyavihar University

20223 yrs2025

Hsc

Lourdes High school

20202 yrs2022

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Headline

Ad Operations | Media & Advertising Ops @ TCS | Digital Marketing | Campaign Execution & Performance Reporting

About

BCom graduate from K J Somaiya College of Science and Commerce with a passion for digital advertising and media operations. I bring hands-on experience across the full campaign lifecycle — from setup and execution to KPI tracking, spend monitoring, and performance reporting. At Tata Consultancy Services, I support Media & Advertising Operations for digital campaigns, working cross-functionally to ensure accurate delivery and data-driven insights. Before TCS, I built my foundation through a digital marketing internship where I worked on WordPress websites, Facebook lead generation campaigns, and LinkedIn outreach — giving me a strong grasp of both the creative and performance sides of digital marketing. I'm actively looking for my next opportunity in Ad Operations, Media Operations, or performance-driven digital roles where I can grow, contribute, and make an impact. 📩 Open to work — feel free to reach out!

Location

Mumbai Metropolitan Region

Work experience

Advertising Specialist at Tata Consultancy Services, Jun 2025 - Present · 1 yr 1 mo, India, Supported end-to-end digital campaign lifecycle including planning, booking validation, and execution. Monitored live campaigns with daily delivery checks and performance tracking. Prepared spend reports and post-campaign performance summaries. Tracked KPIs including cost metrics, reach, frequency, targeting, and campaign splits. Coordinated creative uploads, approvals, and timelines with internal teams and stakeholders.

Digital Marketing Intern at Vanillakart, Jul 2023 - Oct 2023 · 4 mos, India

Education

Bachelor of Commerce - BCom, Business/Commerce, General, Somaiya Vidyavihar University

Hsc, Lourdes High school

Purvi Shah - Advertising Specialist in Mumbai Metropolitan Region | Tal