---
title: "Purvesh Ladha - Product Marketing Manager II in Bengaluru | Tal"
description: "Meet Purvesh Ladha, Product Marketing Manager for Alexa+ at Amazon based in Bengaluru. AI stack includes claude code, kiro, and openai."
image: "https://tal.club/meet/purvesh-ladha/share-image"
---

# Purvesh Ladha on Tal

## Headline

Product Marketing Manager for Alexa\+ at Amazon

## About

To continuously enhance my knowledge, skills and experience by getting involved in challenging work environment and utilize them for personal and organizational growth to the best of my ability\.

## Location

Bengaluru

## AI stack

claude code

kiro

openai

## Work experience

Product Marketing Manager II at Amazon, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Currently leading product marketing initiatives and operational excellence for Amazon Alexa, combining product management and marketing strategy to drive significant growth across multiple channels and international markets: • Acting as a product manager to develop and execute go\-to\-market strategies for Alexa's key features and services, while pioneering multi\-channel marketing approaches—notably launching Amazon Alexa's first dedicated WhatsApp business handle in India \(first WW\), alongside innovative display advertising and gamification platform initiatives • Spearheading product\-led growth initiatives through comprehensive SOPs and playbooks for international markets, bridging the gap between product capabilities and marketing execution • Leading end\-to\-end product lifecycle marketing as a Product Marketing Manager, focusing on customer journey optimization from onboarding to engagement and retention, while developing targeted strategies for smart home adoption, feature discovery, and user engagement across Alexa's ecosystem • Establishing innovative solutions for product measurement and market research, including brand lift studies and customer behavior analysis, driving data\-informed product marketing decisions • Building and managing cross\-functional relationships between product, Tech, design, and marketing teams to ensure aligned product messaging and marketing excellence • Creating scalable frameworks for product marketing assets and campaign management, enabling consistent product storytelling across all channels • Leading the identification and implementation of new product marketing channels, resulting in significant improvements in feature discovery, engagement, and conversion metrics

Product Marketing Manager at Amazon, Sep 2023 \- Sep 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, As a Product Marketing Manager at Alexa, I am responsible for driving the success of Amazon's voice\-powered virtual assistant\. My role focuses on developing and executing strategic marketing plans that promote Alexa's features, capabilities, and ecosystem to a diverse customer base\. I work collaboratively with cross\-functional teams to ensure that Alexa maintains its position in the voice technology industry\. Key Responsibilities: 1\. Product Positioning: Define and refine Alexa's value proposition and positioning to resonate with various customer segments\. Craft compelling messaging that highlights Alexa's unique features and benefits\. 2\. Go\-to\-Market Strategy: Develop and implement go\-to\-market plans for new Alexa products and features\. Collaborate with product development, engineering, and design teams to ensure successful product launches\. 3: Campaign Management: Plan and execute marketing campaigns across multiple channels, such as social media, email, and partnerships, to drive user adoption and engagement with Alexa products\. 4\.Analytics and KPI Tracking: Monitor and analyze key performance indicators \(KPIs\) to assess the effectiveness of marketing efforts\. Adjust strategies and tactics based on data\-driven insights\. 5 Cross\-Functional Collaboration: Collaborate closely with product management, engineering, design, and sales teams to ensure alignment on product vision, features, and messaging\. 6\. Stakeholder Engagement: Engage with partners, developers, and third\-party integrators to expand Alexa's ecosystem and support its growth\. Skills and Qualifications: \- Strong analytical and strategic thinking skills\. \- Proficiency in data analysis and using metrics to drive decisions\. \- Experience in product marketing, preferably in the technology or consumer electronics industry\. \- Ability to work collaboratively and lead cross\-functional teams\. \- Creative problem\-solving abilities\. \- Knowledge of voice technology and AI is a plus

Channel Marketing Manager at Amazon, Jun 2022 \- Sep 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India

Nielsen Immersion Programme at Nielsen, Dec 2015 \- Dec 2015 · 1 mo, Bengaluru, Karnataka, India, Was part of the one week Nielsen Immersion Programme and had an insight about different aspects of marketing and market research and was offered for a 3 months internship based on my performance in the current internship by the higher management

## Education

Bachelor’s Degree, General Studies, bangalore university

High School, Seshadripuram Institutions

[View the original profile](https://tal.club/meet/purvesh-ladha)

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