Headline

Product Marketing Manager for Alexa+ at Amazon

About

To continuously enhance my knowledge, skills and experience by getting involved in challenging work environment and utilize them for personal and organizational growth to the best of my ability.

Location

Bengaluru

AI stack

claude code

kiro

openai

Work experience

Product Marketing Manager II at Amazon, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Currently leading product marketing initiatives and operational excellence for Amazon Alexa, combining product management and marketing strategy to drive significant growth across multiple channels and international markets: • Acting as a product manager to develop and execute go-to-market strategies for Alexa's key features and services, while pioneering multi-channel marketing approaches—notably launching Amazon Alexa's first dedicated WhatsApp business handle in India (first WW), alongside innovative display advertising and gamification platform initiatives • Spearheading product-led growth initiatives through comprehensive SOPs and playbooks for international markets, bridging the gap between product capabilities and marketing execution • Leading end-to-end product lifecycle marketing as a Product Marketing Manager, focusing on customer journey optimization from onboarding to engagement and retention, while developing targeted strategies for smart home adoption, feature discovery, and user engagement across Alexa's ecosystem • Establishing innovative solutions for product measurement and market research, including brand lift studies and customer behavior analysis, driving data-informed product marketing decisions • Building and managing cross-functional relationships between product, Tech, design, and marketing teams to ensure aligned product messaging and marketing excellence • Creating scalable frameworks for product marketing assets and campaign management, enabling consistent product storytelling across all channels • Leading the identification and implementation of new product marketing channels, resulting in significant improvements in feature discovery, engagement, and conversion metrics

Product Marketing Manager at Amazon, Sep 2023 - Sep 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, As a Product Marketing Manager at Alexa, I am responsible for driving the success of Amazon's voice-powered virtual assistant. My role focuses on developing and executing strategic marketing plans that promote Alexa's features, capabilities, and ecosystem to a diverse customer base. I work collaboratively with cross-functional teams to ensure that Alexa maintains its position in the voice technology industry. Key Responsibilities: 1. Product Positioning: Define and refine Alexa's value proposition and positioning to resonate with various customer segments. Craft compelling messaging that highlights Alexa's unique features and benefits. 2. Go-to-Market Strategy: Develop and implement go-to-market plans for new Alexa products and features. Collaborate with product development, engineering, and design teams to ensure successful product launches. 3: Campaign Management: Plan and execute marketing campaigns across multiple channels, such as social media, email, and partnerships, to drive user adoption and engagement with Alexa products. 4.Analytics and KPI Tracking: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts. Adjust strategies and tactics based on data-driven insights. 5 Cross-Functional Collaboration: Collaborate closely with product management, engineering, design, and sales teams to ensure alignment on product vision, features, and messaging. 6. Stakeholder Engagement: Engage with partners, developers, and third-party integrators to expand Alexa's ecosystem and support its growth. Skills and Qualifications: - Strong analytical and strategic thinking skills. - Proficiency in data analysis and using metrics to drive decisions. - Experience in product marketing, preferably in the technology or consumer electronics industry. - Ability to work collaboratively and lead cross-functional teams. - Creative problem-solving abilities. - Knowledge of voice technology and AI is a plus

Channel Marketing Manager at Amazon, Jun 2022 - Sep 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India

Nielsen Immersion Programme at Nielsen, Dec 2015 - Dec 2015 · 1 mo, Bengaluru, Karnataka, India, Was part of the one week Nielsen Immersion Programme and had an insight about different aspects of marketing and market research and was offered for a 3 months internship based on my performance in the current internship by the higher management

Education

Bachelor’s Degree, General Studies, bangalore university

High School, Seshadripuram Institutions