Headline

Orange County, CA - Luxury Special Events & Wedding Planner

Location

Anaheim

Work experience

Owner & Principal Wedding and Special Events Planner at Pree Events, Apr 2018 - Present · 8 yrs 3 mos, Orange County, California Area, Embark on a journey of luxury event planning with PREE EVENTS, the premier destination for exquisite weddings and special occasions in Orange County and Los Angeles, California. Founded by Purvee Patel, affectionately known as Pree, our distinguished service caters to discerning clientele seeking sophistication and seamless execution. With a blend of Gujarati-Indian heritage and a cosmopolitan upbringing in London, Pree infuses international flair into every celebration. Since 2006, she has earned acclaim for orchestrating South Asian weddings with grace. At PREE EVENTS, we redefine wedding planning, merging meticulous detail with an eye for design, expertise in budgeting, hotel operations, and exceptional customer service. Our bespoke services offer full, partial, and day-of planning options tailored to your preferences. Elevate your experience with personalized consultations, crafting stunning events and exquisite concepts. No dream is too grand; no detail too intricate. From intimate affairs to grand extravaganzas, PREE EVENTS realizes your vision with elegance and dedication. _________________ -Managed all facets of the company: sales, marketing, accounting, client relations, and event planning. -Orchestrated 50+ successful events, including Indian weddings, birthdays, anniversaries, corporate meetings, and fundraisers. -Fostered strong industry connections and managed event budgets up to $1.5M. -Provided quality vendor recommendations and negotiated contracts within budget. -Implemented organized systems for planning progress and budget tracking. -Oversaw venue design specifications and created custom floor plans. -Ensured flawless coordination with day-of teams for the most impeccable event experience.

Credit Card Processing Agent at American Merchants Inc., Jan 2013 - Dec 2020 · 8 yrs, Studio City, California, - As a credit card processing agent, I specialize in facilitating secure and efficient transactions between merchants and customers. - I advise merchants on setting up payment processing systems tailored to their needs, whether it's in-store, online, or mobile. - Keeping abreast of technological advancements and industry regulations, I ensure clients remain ahead in the fast-evolving landscape. - I negotiate competitive rates and terms with payment service providers to minimize costs and maximize profitability for businesses. - Offering ongoing support, I troubleshoot issues and resolve disputes promptly, serving as a reliable point of contact. - Analyzing transaction data, I provide actionable insights to optimize operations and enhance business growth. - Integrity and professionalism guide every interaction, prioritizing transparency and honesty in all dealings. - Committed to delivering exceptional value, I aim to be more than a service provider but a trusted advisor and partner in success.

Lead Event Planner and Business Development at Ajita Chopra Events, Feb 2016 - Apr 2018 · 2 yrs 3 mos, Orange County, California Area, - Successfully assisted the owner in boosting the brand, marketing and sales by presenting a two-expert-planner business model, offering a much greater value in the overall wedding and event planning services. This allowed the capability of taking on 30% more business which resulted in an increase of overall annual earnings. - Assisted in confidently increasing the price point of services by an average of 25-35%. - Developed organized online systems that allowed a faster and more efficient client-experience which in return streamlined our clients to access their planning tools seamlessly. - Developed a personalized accounting tool that allowed us to manage cash flow with ease, including the accounting of income, costs, expenses and payroll. - Created a stronger social media presence and exposure to luxury brands and high-end clientele by effectively marketing the business services. - Successfully landed a 2-year contract for fully planning, designing and managing two annual Bridal Expos for The South Asian Bride Magazine; 2017 @ The Hotel Irvine in Irvine and 2018 @ The Magic Box in Downtown Los Angeles, where I had taken the lead role in event design and day-of logistics. - Successfully planned a multitude of awareness events for the owners own non-profit organization, “Care for the Cause”, such as cultural shows, silent auctions, and luxury evening dinner gala’s to raise awareness and fund-raise for various causes chosen annually by the board to support. - Successfully planned, designed, and executed 2017’s annual Indian Pharmacists Association trade show followed by a cultural show and a 5-course sit down evening dinner gala for 900 guests.

Freelance Contractor at Freelance, May 2009 - Apr 2018 · 9 yrs, Los Angeles County, California, United States, - Contracted over 6 years with the industry's top 9 finest South Asian Luxury Indian Wedding Planners, 2 decorators, and 1 floral designer. - Roles: Logistics Event Coordinator; Personal Bridal Assistant; Production Assistant, Production Management, Event Decorator, Floral Production Manager, Social Media Manager, Marketing Assistant. - I developed my greatest senses in business development and growth within so many vast areas of the events industry by becoming a reliable assistant; by taking my utmost respect and skillset towards supreme customer service and hospitality, I truly advanced and became renowned as a solid and trustable resource to so many South Asian Wedding businesses in SoCal.

Sales Account Executive and Assistant Event Planner at Wedding Store 24, Jan 2015 - Apr 2016 · 1 yr 4 mos, Cerritos, CA, - Assisted owner in creating marketing concepts and refining sales strategy; promoting the initial grand opening event of their first retail store [[1 yr contract in 2009]], as well as designing, planning, and executing the grand opening and promotion of their move and upgrade to new larger location 5 years later [[returned to the company as a part of their expansion and growth plan]] - Managed direct cold-calling and communication with hundreds of SoCal’s leading wedding & bridal vendors, suppliers and venues to sell the WS24 business and marketing opportunity, for the retail store as well as the Bridal show. - Overseeing the current and new account members as Relationship Manager, fulfilling membership duties towards their marketing (includes social media marketing, in-person and promotional advertising). - Successfully assisted in launching the first-of-its-kind Luxury South Asian Bridal Show at the Ritz Carlton DTLA in Feb 2016, as well as a series of In-Store Workshops and Industry Networking Events.

Education

BA Economics and Financial Services, Economics and Financial Services, Nottingham Trent University