Headline

Aspiring Full Fledged Marketer

About

1. Digital Marketing Emerging digital marketer passionate about combining creativity with data-driven strategies. Learning crafting campaigns that engage audiences and deliver measurable results. Skilled at understanding brand goals and translating them into impactful marketing initiatives. 2. Video Editing Experience in video editing with hands-on experience in basic tools like Capcut, Kinemaster and for advanced video editing DaVinci Resolve and Adobe Character Animator. Skilled at creating short-form, high-reach content, including Instagram Reels and YouTube Shorts, with a focus on storytelling and audience engagement. 3. Social Media Management Experienced in managing multi-platform social media presence, including Instagram, Tiktok (for international clients). Skilled in scheduling, community engagement, audience interaction, and optimizing content performance through analytics. 4. Content Strategy & Branding Adept at developing content strategies that align with brand identity and audience needs. Experienced in creating a consistent tone, style, and visual identity across campaigns, ensuring brand messaging is clear and impactful. 5. Lead Generation Understanding of digital lead generation tactics, including organic engagement, content-driven growth, and targeted outreach. Experienced in creating strategies to attract and convert potential customers through compelling digital touchpoints.

Location

Greater Bengaluru Area

AI stack

claude

gemini

ChatGPT

Work experience

Glove Data Collection Executive at Awign, Jul 2026 - Present · 3 mos, Bangalore Urban

Social Media Strategist at Self employeed, Dec 2018 - Present · 7 yrs 10 mos, India, Created and managed short-form content across Instagram, driving over 200K views and 30K+ average reel reach organically. Developed strategies for video scripting, editing, and posting schedule to align with content trends and audience engagement patterns. Used tools like DaVinci Resolve, Adobe Express, Basic editing tools (Capcut, Kinemaster., etc) and Canva to produce high-performing visual content with a focus on virality and storytelling. Experimented with hashtags, reels pacing, hooks, and meme-style edits to understand algorithm response and refine growth strategy. Analyzed post-performance through insights and iterated content strategy to boost reach, engagement, and watch time.

Jr. business development executive at FinGrad, Dec 2025 - Mar 2026 · 4 mos, Bengaluru, Conducted institutional outreach and follow-ups with colleges for event participation. Performed market research and database building to support marketing and sales efforts. Managed digital marketing activities including content posting, SEO-optimized captions, and hashtag strategy on Instagram, X, Telegram and Youtube. Scheduled and published reels, technical posts, and promotional content across platforms. Supported event promotions through online visibility and organic reach optimization.

BTL Marketing at Openhouse, Sep 2025 - Dec 2025 · 4 mos, Bengaluru, Karnataka, India, Strategized on-ground approaches for different societies, identifying high-potential areas and planning effective engagement methods. Executed marketing activities end-to-end, from kiosk setup to lead capture, ensuring brand visibility and parent satisfaction. Supported marketing initiatives such as digital van activities, partnership visits, and community outreach campaigns. Provided on-ground insights to the team to improve future event planning, parent engagement, and conversion effectiveness.

Retail Sales Representative at TANISHQ JEWLLERYS, Oct 2023 - Nov 2023 · 2 mos, Bengaluru, Karnataka, India, Assisted walk-in customers with jewelry selection based on their style, occasion, and budget Maintained product knowledge of gold, diamond, and platinum collections to confidently handle inquiries Built client relationships to encourage repeat visits and referrals Supported billing, order tracking, and post-sale customer service Collaborated with the team to achieve daily and monthly sales targets

Education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, GEMS B SCHOOL

Digital Marketing Certification Course, Digital Marketing, Internshala Trainings

Public links

aarde.my.canva.site: https://aarde.my.canva.site/hello-world