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Purna Pal, CSPO®

Product Manager | Healthtech | Logistics | Product Owner E-commerce | Event-tech Product Management, D2C, B2B ,SAAS | Digital Products | CSPO®

Bengaluru

8+ years of work experience

Saksoft
Oct 20242 yrsPresent

Bengaluru, Karnataka, India

Fast&Up India
Jan 20222 yrs 9 mosSep 2024

Bangalore Urban, Karnataka, India

• Led product management and development efforts for E-commerce websites and mobile apps of across pan-India, UK, and Europe for multiple e-commerce websites and mobile apps, utilizing Agile-Scrum methodology throughout the SDLC lifecycle. • Managed end-to-end conceptualization to implementation of features, leading to a remarkable increase in monthly revenue (MRR) and a rise in monthly active users (MAUs). • Launched important features to boost customer retention and organically acquire new users, increasing. • Collaborated with cross-functional teams, including business stakeholders, marketing, Software Developers, UI/UX designers, and QA teams, to efficiently launch new features and meet requirements. • Proficient in requirement gathering, writing, and reviewing User stories, feature specs, and requirement documentation (PRD/BRD). • Prioritized product backlog features based on a deep understanding of customer needs, business objectives, and product metrics. • Conducted thorough market research to assess competitor offerings. • Delivered detailed wireframe UI/UX concept prototypes using wireframing tools to enhance user experience. • Constantly analyzed product performance against KPIs and other metrics to drive improvement (MAU, DAU, cart abandonment, engagement, etc. through different analytical tools). • Executed A/B testing to optimize user journey flow and conversion rates. • Conducted usability UAT testing and QA testing to ensure bug-free product live releases.
Chicnutrix
Jan 20222 yrs 9 mosSep 2024

Bengaluru, Karnataka, India

Vidal Health
May 20192 yrs 9 mosJan 2022

Bengaluru, Karnataka, India

• Launched of Native Mobile Apps ( Android & iOS, websites, and SAAS Healthcare & Health insurance Products • Utilized Agile-Scrum product development methodologies and framework to ensure efficient and successful launches. • Writing comprehensive Product Requirement Documents (PRDs) and managing product backlogs. • Created epics, user stories, and acceptance criteria to provide a clear view of product features and functionalities within the organization. • As a product owner, defined product roadmaps and plans throughout the product Software Development Life Cycle (SDLC) lifecycle. • Ensured alignment of product development with organizational goals and objectives. • Possess a strong understanding of UX/UI design principles to create intuitive and user-friendly products. • Utilized tools for wireframing and mock-ups to visualize product designs and user flows. • Conducted thorough UAT testing to ensure product functionality and usability meet user expectations. • Proficient in bug reporting to address issues and ensure the delivery of high-quality products to end-users. • Used tools such as push notifications, Google Analytics, marketing tools, play console & ios console
Karnamaa
Jul 20181 yr 1 moJul 2019

Bengaluru Area, India

Founded www.karnamaa.com an online E-commerce fashion inspirational apparel brand for both Men & Women, that infuses a core belief in everyday lifestyle items to make a positive impact. ● Created the Designing concept for E-commerce website ● Developed and managed complete clothing and Accessories product line from concept to production ● Build and Managed the company online store for product selection,photography, order fulfillment, customer services and client tracking. ● Developed and managed all the marketing activities including new brand awareness, Social media advertisement, Social networking, cold calling, merging with manufacturer,fabrics ,designs and Direct client presentation. ● Constructed a strong customer base, from customer satisfaction through solving customer product issues effectively.

Purna’s AI Stack

claude
claude
lovable
lovable
mcp
mcp
notion
notion
perplexity
perplexity
Bubble AI
Bubble AI

Education

Cardiff Metropolitan University

Master of Business Administration (M.B.A.), International Business/Trade/Commerce

Cardiff Metropolitan University

20131 yr2014
Biju Patnaik University of Technology, Odisha

(B.Tech.), Electronics And Telecommunication Enginerring

Biju Patnaik University of Technology, Odisha

20074 yrs2011

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Headline

Product Manager | Healthtech | Logistics | Product Owner E-commerce | Event-tech Product Management, D2C, B2B ,SAAS | Digital Products | CSPO®

About

As a seasoned, innovative and results-driven Digital Software Product Manager and CSPO® Certified Scrum Product Owner, I excel in problem-solving across various domains, including E-commerce, Telemedicine, Health & Wellness, InsuranceTech, social media, and financial products. My expertise lies in transforming customer pain points into solutions that address their needs, with a focus on driving product development from concept to launch while ensuring alignment with business objectives and current product trends. Additionally, I specialize in crafting intuitive UI/UX designs for both mobile apps and websites. I actively contribute to the launch of the SDLC product life cycle, leveraging Agile Scrum release management methodologies and frameworks to ensure successful product delivery. Passionate about identifying customer needs, defining product vision, and implementing product strategies to maximize user engagement and satisfaction.

Location

Bengaluru

AI stack

claude

lovable

mcp

notion

perplexity

Bubble AI

Work experience

Product Manager at Saksoft, Oct 2024 - Present · 2 yrs, Bengaluru, Karnataka, India

Product Manager Lead(Web & App) at Fast&Up India, Jan 2022 - Sep 2024 · 2 yrs 9 mos, Bangalore Urban, Karnataka, India, • Led product management and development efforts for E-commerce websites and mobile apps of across pan-India, UK, and Europe for multiple e-commerce websites and mobile apps, utilizing Agile-Scrum methodology throughout the SDLC lifecycle. • Managed end-to-end conceptualization to implementation of features, leading to a remarkable increase in monthly revenue (MRR) and a rise in monthly active users (MAUs). • Launched important features to boost customer retention and organically acquire new users, increasing. • Collaborated with cross-functional teams, including business stakeholders, marketing, Software Developers, UI/UX designers, and QA teams, to efficiently launch new features and meet requirements. • Proficient in requirement gathering, writing, and reviewing User stories, feature specs, and requirement documentation (PRD/BRD). • Prioritized product backlog features based on a deep understanding of customer needs, business objectives, and product metrics. • Conducted thorough market research to assess competitor offerings. • Delivered detailed wireframe UI/UX concept prototypes using wireframing tools to enhance user experience. • Constantly analyzed product performance against KPIs and other metrics to drive improvement (MAU, DAU, cart abandonment, engagement, etc. through different analytical tools). • Executed A/B testing to optimize user journey flow and conversion rates. • Conducted usability UAT testing and QA testing to ensure bug-free product live releases.

Lead Product Manager at Chicnutrix, Jan 2022 - Sep 2024 · 2 yrs 9 mos, Bengaluru, Karnataka, India

Product@ Vidal Health App at Vidal Health, May 2019 - Jan 2022 · 2 yrs 9 mos, Bengaluru, Karnataka, India, • Launched of Native Mobile Apps ( Android & iOS, websites, and SAAS Healthcare & Health insurance Products • Utilized Agile-Scrum product development methodologies and framework to ensure efficient and successful launches. • Writing comprehensive Product Requirement Documents (PRDs) and managing product backlogs. • Created epics, user stories, and acceptance criteria to provide a clear view of product features and functionalities within the organization. • As a product owner, defined product roadmaps and plans throughout the product Software Development Life Cycle (SDLC) lifecycle. • Ensured alignment of product development with organizational goals and objectives. • Possess a strong understanding of UX/UI design principles to create intuitive and user-friendly products. • Utilized tools for wireframing and mock-ups to visualize product designs and user flows. • Conducted thorough UAT testing to ensure product functionality and usability meet user expectations. • Proficient in bug reporting to address issues and ensure the delivery of high-quality products to end-users. • Used tools such as push notifications, Google Analytics, marketing tools, play console & ios console

Founder at Karnamaa, Jul 2018 - Jul 2019 · 1 yr 1 mo, Bengaluru Area, India, Founded www.karnamaa.com an online E-commerce fashion inspirational apparel brand for both Men & Women, that infuses a core belief in everyday lifestyle items to make a positive impact. ● Created the Designing concept for E-commerce website ● Developed and managed complete clothing and Accessories product line from concept to production ● Build and Managed the company online store for product selection,photography, order fulfillment, customer services and client tracking. ● Developed and managed all the marketing activities including new brand awareness, Social media advertisement, Social networking, cold calling, merging with manufacturer,fabrics ,designs and Direct client presentation. ● Constructed a strong customer base, from customer satisfaction through solving customer product issues effectively.

Education

Master of Business Administration (M.B.A.), International Business/Trade/Commerce, Cardiff Metropolitan University

(B.Tech.), Electronics And Telecommunication Enginerring, Biju Patnaik University of Technology, Odisha