Headline

Experience/Service/Way-finding Design @ Tata Elxsi | Enhancing Customer Experience through Design

About

With over twelve years of experience at Tata Elxsi, I specialize in Experience, Service, and Way-finding design. My work focuses on enhancing customer experiences through a multidisciplinary approach, leveraging skills in designing customer experience, marketing, and project management to deliver impactful design solutions. I am passionate about integrating design thinking into innovative projects, including large infrastructure projects experience design, experience center design, way-finding systems, and universal design approaches. I aim to create transformative experiences that align with user needs and organizational goals while promoting seamless interactions across diverse industries.

Location

Bengaluru

AI stack

ChatGPT

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Work experience

Design Director @ Tata Elxsi at Tata Elxsi, Jan 2022 - Present · 4 yrs 10 mos, Bangalore Urban, Karnataka, India

Experience/Service/Way-finding Design Consultant at Self-Employed, Jul 2020 - Feb 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India

Group Brand Manager Marketing Colour and Design at Asian Paints, Feb 2019 - Jul 2020 · 1 yr 6 mos, Mumbai Metropolitan Region, Bringing in design thinking and creative approach for various marketing activities including digital marketing.

Senior Manager Service & Experience Design at Tata Elxsi, Feb 2011 - Feb 2019 · 8 yrs 1 mo, Bangalore, Global Project Manager Experience and Service design at Tata Elxsi. Experience design gave a platform of multidisciplinary projects which includes Design Research, Service design, UX/UI, Way-finding sign strategy, product design and Experience design all under one projects. Global project ranging from customer experience to large infrastructure design projects across industries, Next generation retail experience, Future e-commerce technology, Automotive, Metro rails and upcoming Airports. Led various Experience Center design projects for leading corporate.

Service & Experience Design Consultant at Senior Design Consultant, Jan 2008 - Feb 2011 · 3 yrs 2 mos, Bangalore, Worked with Bosch Power Tool (as retail design consultant) Cauvery Medical Center Ltd. as Way finding signage consultant and communication designer and D7 design agency in the field of OOH design. Working in the capacity of senior design consultant and project management.

Education

Bachelor's degree, Exhibition and Communication Design, National Institute of Design