About

I work at the intersection of B2B consulting, thought leadership, and strategic marketing, helping translate complex capabilities into compelling market narratives that drive visibility, engagement, and business impact. Currently at Wipro, I lead marketing initiatives for the India Consulting Hub and People & Change Consulting practice across global markets owning pipeline generation, thought leadership, executive positioning, digital campaigns, and consulting storytelling. Over the past few years, I’ve worked on: • Research-led consulting campaigns in collaboration with analyst firms such as HFS • Thought leadership assets including POVs, case studies, executive video testimonials, and strategic content narratives • Multi-channel marketing campaigns across LinkedIn, email, website, content syndication, paid ads etc. • Executive branding and LinkedIn visibility initiatives for senior consulting leadership • Consulting narratives amplified through CXO conversations, events and enterprise engagement initiatives • Push the leads down the funnel with nurture campaigns, generating marketing qualified leads. • Contributed to direct deals and RFP opportunities through timely marketing campaigns and content optimizations Beyond marketing, I actively explore AI-enabled workflows, automation systems, and agentic tools to improve research, productivity, and marketing operations. Recently, I built AI-powered workflows for financial research monitoring and internal marketing automation use cases. Interests: B2B Marketing | Consulting Marketing | Thought Leadership | Executive Positioning | Brand Strategy | GTM | AI in Marketing | Digital Strategy

Location

Gurugram

AI stack

claude

lovable

mcp

openai

perplexity

Zapier

Work experience

Marketing Lead- India Consulting Hub and People & Change Consulting, Wipro at Wipro, Jan 2025 - Present · 1 yr 9 mos, Gurugram, Haryana, India, -Led integrated marketing and thought leadership initiatives for Wipro’s India Consulting Hub and People & Change Consulting practice across digital campaigns, executive positioning, and consulting narratives -Collaborated on an HFS Analyst research report focused on AI, operating models, and organizational transformation, amplified through WEF/Davos leadership narratives and CXO engagement initiatives -Developed and promoted POVs, named case studies, executive video testimonials, and multiple strategic content assets supporting consulting brand positioning -Executed integrated campaigns across LinkedIn, email, SEO, SEM, webinars, content syndication, and paid media -Generated 300+ enterprise leads through content syndication campaigns targeting consulting and enterprise audiences -Amplified executive thought leadership initiatives achieving 1M+ organic impressions through leadership LinkedIn visibility programs -Partner with senior leadership, including Wipro Consulting’s Global Managing Partner, Wipro's CHRO to drive strategic storytelling and executive branding initiatives -Created 50+ thought leadership LinkedIn posts for senior consulting leadership to strengthen market visibility and executive presence -Supported campaign distribution through Wipro’s Insights ecosystem reaching 2M+ newsletter subscribers and enterprise audiences -Managed email marketing initiatives across a 100K+ lead database, achieving 18% open rates and 3% CTR

Sr. Executive- Corporate Brand Marketing at Wipro, Sep 2022 - Aug 2025 · 3 yrs, Greater Noida, -Supported enterprise brand marketing initiatives focused on brand consistency, governance, and strategic campaign execution across global business functions -Ensured brand governance and compliance across 300+ strategic marketing assets including POVs, brochures, flyers, social creatives, PDFs, and consulting collateral -Reviewed and governed 200+ video assets to maintain enterprise-wide brand consistency and communication standards -Managed external agencies and cross-functional stakeholders across branding, campaign execution, and strategic asset development - Contributed to brand awareness initiatives, GTM assets, internal brand enablement, and enterprise marketing campaigns

Sr. Executive- Ecosystem and Partnerships at Wipro, Jun 2022 - Aug 2022 · 3 mos, Bengaluru, Karnataka, India, Strategic Initiatives & running GTM’s.

Founder at Raadhih, Feb 2022 - May 2022 · 4 mos, Saharanpur, Uttar Pradesh, India, Worked on creating an aggregator platform for service providers and corresponding users of the service. On-boarded service providers across range of services, handled marketing, and day-to-day operations.

Market Research and Community Building Intern at POOLit - Giveaway Classifieds and Carpooling App, Jul 2021 - Jul 2021 · 1 mo, 1.) Preparing weekly progress reports with project progress updates 2.) Product Analysis establishing metrics/data to help track usability trends and increase growth/stickiness 3.) Establishing KPIs or KRAs for Marketing and Sales teams 4.) Model for recommendation engine depicting how to arrange listing of products to best suit users interests

Equity Capital Market Analyst at Finlatics, Jun 2021 - Aug 2021 · 3 mos, Saharanpur, Uttar Pradesh, India, Learnt how numbers tell story. 1) Engaged in economy-wide, sector-specific and company-oriented research and analysis 2) Build, manage and grow a real-time portfolio on the stock market simulator present on Finlatics for a period of 2 months 3) Conducted in-depth research and analysis of the Automotive and Real-Estate sector of the Indian economy

Summer Intern at COFCO International, May 2021 - Jun 2021 · 2 mos, Gurugram, Haryana, India, Objectives: 1. Industry profile of Edible Oils in India 2. Demand and Supply summary of Soya Oil in the states of Uttar Pradesh, Punjab, Haryana, Rajasthan, Madhya Pradesh, Delhi and Gujarat 3. Entry strategy in Soya Oil for the potential state, narrowing down to the initial city to enter in that state, Competition Analysis, SKU, Pricing and Distribution Channel recommendation 4. Impact of price spread of soya oil with competing oil on demand throughout the year and at what point switch occurs from competing oil to Soya Oil and vice versa.

Education

Master of Business Administration - MBA, International Business, Indian Institute of Foreign Trade, Kolkata

B. Sc.(H), Computer Science, Sri Guru Gobind Singh College Of Commerce