Headline

Senior Product Designer | 6 Years of End-to-End UX for SaaS, Fintech & B2B Products | Design Systems · CRM · AI Interfaces · Loyalty Platforms

About

I design products that remove friction not just from screens, but from every decision a user has to make when they open an interface. Over six years, I've led end-to-end product design across SaaS, Fintech, CRM, Loyalty Platforms, Communication tools, and Real Estate tech working at the intersection of user psychology, business strategy, and technical feasibility. My work spans the full design lifecycle: discovery and systems thinking, interaction design, usability validation, and developer handoff. What defines my approach is a bias for clarity over cleverness. Whether I'm redesigning an investor dashboard, simplifying a multi-step onboarding flow, or building a design system from the ground up, every decision is grounded in evidence user research, analytics, and tight alignment with product and engineering stakeholders. Across my career I've shaped products in consumer, enterprise, and creator verticals from fintech transaction flows and admin consoles to loyalty and rewards platforms and mental well-being applications. I bring deep expertise in Figma, component architecture, accessibility (WCAG), and design systems that serve both design velocity and engineering consistency. I work best in environments where design has a seat at the strategy table where UX is a core driver of product decisions, not a finishing layer. If you're building a product where clarity, usability, and scale all matter, let's connect.

Location

Pune District

AI stack

codex

opencode

claudecode

Work experience

UI/UX Designer at TrueLoyal, Aug 2024 - Present · 2 yrs 1 mo, Pune District, Maharashtra, India, Leading end-to-end product design for a loyalty and rewards platform, with full ownership of UX strategy, interaction design, and design system governance. ▸Driving UX strategy for core platform features — mapping user journeys, defining information architecture, and designing high-engagement reward flows. ▸Running continuous usability testing and A/B experiments to validate design decisions and improve key engagement and retention metrics. ▸Building and governing a scalable design system in Figma, enabling faster iteration cycles and visual consistency across the product. ▸Partnering with product managers and engineers in agile sprints to ensure seamless design-to-development handoff and alignment on business priorities. ▸Translating qualitative user insights and quantitative analytics into prioritised design improvements that reduce drop-off and increase feature adoption.

UI/UX Designer at CometChat, Sep 2023 - Aug 2024 · 1 yr, Mumbai, Maharashtra, India, Designed core communication experiences chat interfaces, onboarding flows, and real-time messaging UI — for a developer-first SaaS platform serving global product teams. ▸Led the redesign of chat and video communication interfaces, improving readability, responsiveness, and cross-device consistency. ▸Designed intuitive onboarding experiences that reduced time-to-value for new users integrating the CometChat SDK into their own products. ▸Evolved the component library and design system, improving reusability and reducing design-engineering misalignment in fast-moving sprints. ▸Collaborated directly with product and engineering to ensure design decisions were technically feasible and delivered within sprint timelines.

UX/UI Designer at Bento Labs, Jun 2022 - Sep 2023 · 1 yr 4 mos, Hyderabad, Telangana, India, Led UX/UI design across two parallel product verticals — a real estate investment platform (Assetmonk) and a CRM system purpose-built for the real estate sector (Bento Labs) — owning the full design process from research through to developer handoff on both products. Bento Labs — CRM & Workflow Design ▸Designed a comprehensive CRM platform for real estate agents and clients, translating complex multi-step workflows into simple, scalable digital experiences. ▸Ran user interviews and journey mapping sessions with real estate agents to identify friction points and validate design decisions before development. ▸Established interaction patterns and design system guidelines that improved visual consistency across modules and accelerated future feature development cycles.

UX/UI Designer at Assetmonk, Apr 2020 - Sep 2023 · 3 yrs 6 mos, Hyderabad, Telangana, India, Led UX/UI design across two parallel product verticals — a real estate investment platform (Assetmonk) and a CRM system purpose-built for the real estate sector (Bento Labs) — owning the full design process from research through to developer handoff on both products. Assetmonk — Fintech & Investment UX ▸Designed responsive investor dashboards and portfolio tracking interfaces that surfaced actionable financial insights while reducing information overload for both novice and experienced investors. ▸Conducted market research and usability testing to shape the platform's information architecture, making complex investment workflows accessible and intuitive for first-time users. ▸Maintained a scalable design system that unified the UI across multiple product modules and supported continuous, fast-paced feature delivery.

Education

Postgraduate Degree, Computer Application, CDAC Acts

Bachelor of Engineering, Computer Engineering, MADHUBEN AND BHANUBHAI PATEL WOMEN INSTITUTE OF TECHNOLOGY