Headline

Product Designer & Content Strategist at Accolade | Content systems → product decisions | AI-native design for B2B SaaS | Ex-Whatfix

About

Product designer who came up through content - I design B2B SaaS by interrogating what each screen is for, not just how it looks. I started as a UX writer. The shift to product design was the same instinct scaled up: "what is this copy for?" became "what is this feature for?" I own features end-to-end, PRDs, product decisions, interaction design, and content, with an AI-native workflow where AI sits inside my judgment, not in place of it. Along the way I've built a UX content practice from scratch and turned 500+ error messages into a reusable framework that cut support tickets 35% where it launched. Exploring product design roles in B2B SaaS - if that's what you're building, let's talk.

Location

Bengaluru

AI stack

claude code

claude

codex

gemini

claudecode

ChatGPT

Work experience

Product Designer & Content Strategist at Accolade, Jun 2025 - Jul 2026 · 1 y 1 mo, Bengaluru, - Owned 8 features end to end across three product lines, from problem framing, PRDs and competitor analysis to wireframes, prototypes and development-ready UI, and stayed with each through build. - Built an AI-assisted design workflow (Figma AI, Figma Make, Claude) for competitor analysis, PRD drafting and prototype iteration, used across all 8 features. - Restructured the core information architecture around how entities relate rather than which screen they sat on, and split fields by data source so synced data stays locked and user-owned data stays editable. - Introduced a view-first, then edit pattern after testing support docs showed edit-on-click was the wrong default. Other designers adopted it in their features. - Designed 3 Claude skills (UX review, support docs, UX writing), split by how people already asked for help. Designers and PMs now self-serve with two of them.

UX Designer & UX Writer at Whatfix, Aug 2024 - Jun 2025 · 10 mo, Bangalore, - Redesigned Release Management in Figma: renamed it Product Updates and restructured the flow so account managers could schedule updates. Both are live. - Turned 500+ error messages into one system, rolled it out across the codebase with engineering, and built reusable Figma error components. - Defined how Whatfix’s AI features behave when they’re wrong or need to hand off to a person. - Owned messaging on the Diagnostics launch, which cut L1 support tickets by 35%. - Built the UX content team from scratch: hired a full-time writer and an intern, and set up prioritization and training.

UX Writer at Whatfix, Jan 2023 - Aug 2024 · 1 y 7 mo, Bangalore, - Created the content style guide, product lexicon and accessibility guidelines, and supported the design system to keep language consistent across the product. - Redesigned email templates around two layouts with accessibility and personalization built in.

Associate Information Developer at Whatfix, Apr 2021 - Jan 2023 · 1 y 9 mo, Bangalore Urban, Karnataka, India, Built the customer support site in Document360, documented key product use cases, and designed an internal newsletter.

Education

Master of Arts - MA, English Literature (British and Commonwealth), Christ University, Bangalore

Bachelor of Arts - BA, English Literature (British and Commonwealth), Patna Women's College

Public links

medium: https://medium.com/@roypriyom

priyomroy.com: https://www.priyomroy.com/