Headline

Category @ Zepto | Category Management | Business Insights | Revenue Growth | Ecommerce | Ex-Myntra, Wakefit | VIT'22

About

My journey from bustling Gurugram to tech-hub Bangalore ignited a passion for creating products that solve problems and spark a little joy. After delving into the intricacies of Electronics & Instrumentation Engineering, I found my sweet spot in the dynamic world of ecommerce. As an Assistant Category Manager at Wakefit.co, I discovered the thrill of turning data into thriving product categories. Now, armed with a spreadsheet-loving mind and a dash of creative chaos, you might find me analyzing market trends, brainstorming marketing campaigns, or geeking out over supply chain optimization (yes, it can be exciting!). In my off-hours, I seek balance through badminton battles, piano melodies, or sketching sessions. As a LinkedIn newbie, I'm eager to connect with fellow business enthusiasts, share insights, and perhaps even trade a few puns along the way. Let's navigate this professional landscape together!

Location

Bengaluru

AI stack

claude code

openai

Work experience

Senior Manager I - Category (General Merchandise) at Zepto, Oct 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Manager II - Category (General Merchandise) at Zepto, Sep 2024 - Oct 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India

Associate - Category Demand Management at Myntra, Mar 2024 - Sep 2024 · 7 mos, Bengaluru, Karnataka, India

Assistant Manager - Category at Wakefit, Oct 2022 - Jan 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, -Category Expansion: Drove successful launch and expansion of Home Décor and Kitchenware verticals, generating significant annual revenue. -Market Analysis & Product Development: Identified profitable product opportunities, launching multiple Home Décor and Kitchenware sub-categories, exceeding sales targets. Reduced product prices significantly vs. competitors. -Vendor Management: Onboarded new vendors, achieving a substantial cost reduction. Ensured consistent product quality through robust quality control processes. -Logistics Optimization: Improved on-time delivery rates and reduced cancellations. Implemented warehouse SOPs for improved quality control. -P&L Management: Achieved a strong gross profit margin for the Home Décor and Kitchenware categories through strategic pricing and revenue optimization. -Targeted Marketing: Increased website traffic and conversion rates substantially for new verticals within a short timeframe. Collaborated on targeted customer acquisition campaigns. -Cross-functional leadership: Collaborated with multiple cross-functional teams (Design, Tech, NPD, etc.) for successful launches and operations. -Competitive Strategy & Customer Focus: Conducted competitor analysis, and gathered direct customer feedback, achieving a high customer satisfaction NPS rating. -Shop-in-Shop Success: Developed and executed a Shop-in-Shop model, increasing footfall and revenue.

Quality Assurance Intern at Mitsubishi Electric, Nov 2021 - Feb 2022 · 4 mos, Gurugram, Haryana, India, -Conducted mock customer audits for product inspection. -Worked with multi-disciplinary technical teams to design, assemble and debug test systems. -Lead the team of 8 workers and provided the basic details of surface mounting technology and production details. -Analyzed and prepared the dashboards for the details and sales for the products of the company.

Education

Bachelor of Technology, Electronics and Instrumentation Engineering, Vellore Institute of Technology