---
title: "Priyanshu Goyal - Senior Analyst - Digital Marketing in Delhi | Tal"
description: "Meet Priyanshu Goyal, Heading Referral Program at MPOWER Financing || IIM Alumnus based in Delhi. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/priyanshu-goyal/share-image"
---

# Priyanshu Goyal on Tal

## Headline

Heading Referral Program at MPOWER Financing \|\| IIM Alumnus

## About

Hey there\! I’m Priyanshu\. Currently, at the helm of MPOWER Financing’s Ambassador Program, I’m on a mission to empower students, foster meaningful connections, and make a positive impact in the world of education\. I believe in the power of collaboration and continuous learning, and I’m excited to lead a team of passionate ambassadors who share the vision of transforming lives through education\. Let’s connect\! Whether you’re interested in performance marketing insights, ambassador program strategies, or just a good old chat about the exciting intersection of marketing and education, I’m here for it\. Cheers to meaningful connections and endless possibilities\! 🌟

## Location

Delhi

## AI stack

claude code

claude

codex

## Work experience

Senior Analyst \- Digital Marketing at MPOWER Financing, Jun 2025 \- Present · 1 yr 3 mos, • Designed and built an AI\-powered automation pipeline that screened thousands of scholarship essays per cycle and automated 8 of 9 manual workflow steps \- including scoring, shortlisting, outreach, and certificate delivery \- cutting manual effort \~95%, and reducing cycle turnaround from weeks to days\. • Built an AI\-assisted creative production workflow integrating ChatGPT Codex, Canva, and Slack to auto\-generate brand\-aligned social media creatives \- cutting design turnaround from 5\-7 days to \~1 day and increasing weekly creative output volume\. • Built an automated daily analytics digest that pulls KPIs from Tableau, runs trend and anomaly detection, and emails a structured summary with recommended actions to the marketing and leadership team \- eliminating \~5 hours of manual reporting per week\. • Spearheaded a self\-serve gamified referral tracking dashboard via cross\-functional collaboration \- driving 2x referral volume and 40% fewer support queries by giving referrers real\-time visibility into statuses, earnings, and payouts\. • Slashed referral query SLA by 73% \(15 to 4 days\) through cross\-functional training of 50 employees and process documentation \- driving stakeholder enablement and improved customer satisfaction\.

Digital Marketing Analyst at MPOWER Financing, Jul 2023 \- Jun 2025 · 2 yrs, • Launched an affiliate\-style ambassador program from scratch, onboarding 250\+ ambassadors and collaborating cross\-functionally to drive $204M in loan application volume using targeted digital marketing initiatives and full\-funnel campaign strategies\. • Conceptualized and executed monthly gamification campaigns and performance incentives that increased affiliate engagement and contributions to the channel from 20% to 50%, enhancing product adoption and advocacy\. • Designed and led the launch of a priority service queue for affiliates, improving operational efficiency and raising loan approval rates from 40% to 56%, enhancing customer experience and conversion outcomes\. • Boosted disbursed loan revenue from $5M in 2023 to $20M in 2024 through strategic adoption of digital solutions and deep collaboration with internal teams on campaign optimization and funnel performance improvements\. • Developed and maintained 6 end\-to\-end dashboards across affiliate, engagement, and leadership teams using Tableau, enabling data\-backed client consultations, campaign insights, and product improvement recommendations\.

Health and well\-being at Career Break, Feb 2023 \- Jul 2023 · 6 mos

Assistant Program Manager at Phablecare, Oct 2022 \- Feb 2023 · 5 mos, • Optimized E\-commerce campaigns with monthly budget of over 1 crores resulting in increase of ROAS from 1\.64x to 4x • Daily Collaboration with sales team to maintain a marketing – sales funnel and tracking ROI of each category’s campaigns • Strengthened the data tracking and automation by using tools such as Moengage, Singular, Mix Panel, Datasudio etc • Onboarded & Managed 14\+ Affiliates, monitored their data & activities and averted a possible loss of around 4 crores • Enhanced transparency & reduced decision\-making time by 40% by designing a centralized MIS for Marketing & Sales team • Strategized & Created audience/cohorts for retargeting campaign resulting in upselling, cross – selling & retention

Senior Associate \- Digital Marketing at Phablecare, May 2022 \- Sep 2022 · 5 mos, Bangalore Urban, Karnataka, India

Marketing Analyst at Phablecare, Dec 2021 \- Apr 2022 · 5 mos, Bengaluru, Karnataka, India

Young leader \- Business Development at Collegedunia, Apr 2021 \- Nov 2021 · 8 mos, • Responsible for client acquisition from Nashik and Mumbai, selling digital advertising solutions to higher education institutes, designing & executing digital campaigns, conduct thorough analysis and upscaling the existing clients • Conducted comprehensive research through digital surveys and analysis through pivot tables to understand Client’s pain points, built relationship, provided effective solutions to them & successfully on\-boarded 6 clients in 3 months • Strategized, managed, and optimized the digital run campaigns to generate revenue of over 6,00,000 in 3 months • Through negotiation & Analysis, found discrepancies in client’s admission data and increased revenue by 5,40,000

Vendor Manager at Creative Studios, IIM Kashipur, Aug 2019 \- Mar 2021 · 1 yr 8 mos

## Education

Master of Business Administration \- MBA, General Management, Indian Institute of Management Kashipur

BBA \(Banking and Insurance\), commerce, Maharaja Surajmal Institute

[View the original profile](https://tal.club/meet/priyanshu-goyal)

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