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Priyanshu Goyal

Heading Referral Program at MPOWER Financing || IIM Alumnus

Delhi

6+ years of work experience

MPOWER Financing
Jun 20251 yr 3 mosPresent

• Designed and built an AI-powered automation pipeline that screened thousands of scholarship essays per cycle and automated 8 of 9 manual workflow steps - including scoring, shortlisting, outreach, and certificate delivery - cutting manual effort ~95%, and reducing cycle turnaround from weeks to days. • Built an AI-assisted creative production workflow integrating ChatGPT Codex, Canva, and Slack to auto-generate brand-aligned social media creatives - cutting design turnaround from 5-7 days to ~1 day and increasing weekly creative output volume. • Built an automated daily analytics digest that pulls KPIs from Tableau, runs trend and anomaly detection, and emails a structured summary with recommended actions to the marketing and leadership team - eliminating ~5 hours of manual reporting per week. • Spearheaded a self-serve gamified referral tracking dashboard via cross-functional collaboration - driving 2x referral volume and 40% fewer support queries by giving referrers real-time visibility into statuses, earnings, and payouts. • Slashed referral query SLA by 73% (15 to 4 days) through cross-functional training of 50 employees and process documentation - driving stakeholder enablement and improved customer satisfaction.
MPOWER Financing
Jul 20232 yrsJun 2025

• Launched an affiliate-style ambassador program from scratch, onboarding 250+ ambassadors and collaborating cross-functionally to drive $204M in loan application volume using targeted digital marketing initiatives and full-funnel campaign strategies. • Conceptualized and executed monthly gamification campaigns and performance incentives that increased affiliate engagement and contributions to the channel from 20% to 50%, enhancing product adoption and advocacy. • Designed and led the launch of a priority service queue for affiliates, improving operational efficiency and raising loan approval rates from 40% to 56%, enhancing customer experience and conversion outcomes. • Boosted disbursed loan revenue from $5M in 2023 to $20M in 2024 through strategic adoption of digital solutions and deep collaboration with internal teams on campaign optimization and funnel performance improvements. • Developed and maintained 6 end-to-end dashboards across affiliate, engagement, and leadership teams using Tableau, enabling data-backed client consultations, campaign insights, and product improvement recommendations.
Career Break
Feb 20236 mosJul 2023

Phablecare
Oct 20225 mosFeb 2023

• Optimized E-commerce campaigns with monthly budget of over 1 crores resulting in increase of ROAS from 1.64x to 4x • Daily Collaboration with sales team to maintain a marketing – sales funnel and tracking ROI of each category’s campaigns • Strengthened the data tracking and automation by using tools such as Moengage, Singular, Mix Panel, Datasudio etc • Onboarded & Managed 14+ Affiliates, monitored their data & activities and averted a possible loss of around 4 crores • Enhanced transparency & reduced decision-making time by 40% by designing a centralized MIS for Marketing & Sales team • Strategized & Created audience/cohorts for retargeting campaign resulting in upselling, cross – selling & retention
Phablecare
May 20225 mosSep 2022

Bangalore Urban, Karnataka, India

Phablecare
Dec 20215 mosApr 2022

Bengaluru, Karnataka, India

Collegedunia
Apr 20218 mosNov 2021

• Responsible for client acquisition from Nashik and Mumbai, selling digital advertising solutions to higher education institutes, designing & executing digital campaigns, conduct thorough analysis and upscaling the existing clients • Conducted comprehensive research through digital surveys and analysis through pivot tables to understand Client’s pain points, built relationship, provided effective solutions to them & successfully on-boarded 6 clients in 3 months • Strategized, managed, and optimized the digital run campaigns to generate revenue of over 6,00,000 in 3 months • Through negotiation & Analysis, found discrepancies in client’s admission data and increased revenue by 5,40,000
Creative Studios, IIM Kashipur
Aug 20191 yr 8 mosMar 2021

Priyanshu’s AI Stack

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Education

Indian Institute of Management Kashipur

Master of Business Administration - MBA, General Management

Indian Institute of Management Kashipur

20192 yrs2021
Maharaja Surajmal Institute

BBA (Banking and Insurance), commerce

Maharaja Surajmal Institute

20153 yrs2018

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Headline

Heading Referral Program at MPOWER Financing || IIM Alumnus

About

Hey there! I’m Priyanshu. Currently, at the helm of MPOWER Financing’s Ambassador Program, I’m on a mission to empower students, foster meaningful connections, and make a positive impact in the world of education. I believe in the power of collaboration and continuous learning, and I’m excited to lead a team of passionate ambassadors who share the vision of transforming lives through education. Let’s connect! Whether you’re interested in performance marketing insights, ambassador program strategies, or just a good old chat about the exciting intersection of marketing and education, I’m here for it. Cheers to meaningful connections and endless possibilities! 🌟

Location

Delhi

AI stack

claude code

claude

codex

Work experience

Senior Analyst - Digital Marketing at MPOWER Financing, Jun 2025 - Present · 1 yr 3 mos, • Designed and built an AI-powered automation pipeline that screened thousands of scholarship essays per cycle and automated 8 of 9 manual workflow steps - including scoring, shortlisting, outreach, and certificate delivery - cutting manual effort ~95%, and reducing cycle turnaround from weeks to days. • Built an AI-assisted creative production workflow integrating ChatGPT Codex, Canva, and Slack to auto-generate brand-aligned social media creatives - cutting design turnaround from 5-7 days to ~1 day and increasing weekly creative output volume. • Built an automated daily analytics digest that pulls KPIs from Tableau, runs trend and anomaly detection, and emails a structured summary with recommended actions to the marketing and leadership team - eliminating ~5 hours of manual reporting per week. • Spearheaded a self-serve gamified referral tracking dashboard via cross-functional collaboration - driving 2x referral volume and 40% fewer support queries by giving referrers real-time visibility into statuses, earnings, and payouts. • Slashed referral query SLA by 73% (15 to 4 days) through cross-functional training of 50 employees and process documentation - driving stakeholder enablement and improved customer satisfaction.

Digital Marketing Analyst at MPOWER Financing, Jul 2023 - Jun 2025 · 2 yrs, • Launched an affiliate-style ambassador program from scratch, onboarding 250+ ambassadors and collaborating cross-functionally to drive $204M in loan application volume using targeted digital marketing initiatives and full-funnel campaign strategies. • Conceptualized and executed monthly gamification campaigns and performance incentives that increased affiliate engagement and contributions to the channel from 20% to 50%, enhancing product adoption and advocacy. • Designed and led the launch of a priority service queue for affiliates, improving operational efficiency and raising loan approval rates from 40% to 56%, enhancing customer experience and conversion outcomes. • Boosted disbursed loan revenue from $5M in 2023 to $20M in 2024 through strategic adoption of digital solutions and deep collaboration with internal teams on campaign optimization and funnel performance improvements. • Developed and maintained 6 end-to-end dashboards across affiliate, engagement, and leadership teams using Tableau, enabling data-backed client consultations, campaign insights, and product improvement recommendations.

Health and well-being at Career Break, Feb 2023 - Jul 2023 · 6 mos

Assistant Program Manager at Phablecare, Oct 2022 - Feb 2023 · 5 mos, • Optimized E-commerce campaigns with monthly budget of over 1 crores resulting in increase of ROAS from 1.64x to 4x • Daily Collaboration with sales team to maintain a marketing – sales funnel and tracking ROI of each category’s campaigns • Strengthened the data tracking and automation by using tools such as Moengage, Singular, Mix Panel, Datasudio etc • Onboarded & Managed 14+ Affiliates, monitored their data & activities and averted a possible loss of around 4 crores • Enhanced transparency & reduced decision-making time by 40% by designing a centralized MIS for Marketing & Sales team • Strategized & Created audience/cohorts for retargeting campaign resulting in upselling, cross – selling & retention

Senior Associate - Digital Marketing at Phablecare, May 2022 - Sep 2022 · 5 mos, Bangalore Urban, Karnataka, India

Marketing Analyst at Phablecare, Dec 2021 - Apr 2022 · 5 mos, Bengaluru, Karnataka, India

Young leader - Business Development at Collegedunia, Apr 2021 - Nov 2021 · 8 mos, • Responsible for client acquisition from Nashik and Mumbai, selling digital advertising solutions to higher education institutes, designing & executing digital campaigns, conduct thorough analysis and upscaling the existing clients • Conducted comprehensive research through digital surveys and analysis through pivot tables to understand Client’s pain points, built relationship, provided effective solutions to them & successfully on-boarded 6 clients in 3 months • Strategized, managed, and optimized the digital run campaigns to generate revenue of over 6,00,000 in 3 months • Through negotiation & Analysis, found discrepancies in client’s admission data and increased revenue by 5,40,000

Vendor Manager at Creative Studios, IIM Kashipur, Aug 2019 - Mar 2021 · 1 yr 8 mos

Education

Master of Business Administration - MBA, General Management, Indian Institute of Management Kashipur

BBA (Banking and Insurance), commerce, Maharaja Surajmal Institute