Headline

Product designer @ Moengage | B2B Saas & D2C | AI-Powered Experiences | 5+ years

About

I design products that move numbers, not just pixels. 5+ years across B2B SaaS, D2C, and lifestyle brands. I own end-to-end product design - from research to shipped experiences. Open to Senior Product Designer roles where design is a strategic function, not a service layer. My work has driven 40% efficiency gains, 55% higher conversion rates, and brought in 64+ new clients at MoEngage, I own inbound campaign channels across in-app messaging, on-site messaging, and landing pages. I built the landing page channel from scratch - it's now responsible for 60+ paid accounts. Also designed an AI-powered in-app agent that collapsed a 7–8 hour manual workflow into minutes. What I bring: deep UX research, end-to-end ownership, cross-functional fluency with founders, engineers, and stakeholders, and a bias for impact - I measure design success in retention, conversion, and adoption. I work at the intersection of design and psychology. Not just what users do, but why they do it. That curiosity shapes everything - research, interaction design, Usability testing - and it's what makes the difference between an experience that works and one people actually love. Let’s create something people love to use.

Location

Bengaluru

AI stack

claude code

gemini

Work experience

Product Designer at MoEngage, Apr 2025 - Present · 1 yr 6 mos

Associate Product Designer at MoEngage, Jul 2023 - Mar 2025 · 1 yr 9 mos, - Owning and scaling key inbound campaign channels, including in-app messaging, on-site messaging, and landing pages—to drive user engagement and boost conversions for a leading B2B SaaS marketing automation platform. Strategically optimise the user journey through personalised touch-points and continuous performance testing to maximise ROI and accelerate growth. - Crafted the landing page channel from the ground up to support and scale inbound marketing campaigns, resulting in the acquisition of multiple new clients—including paid accounts—and driving a 40% increase in overall inbound campaign adoption. Led the end-to-end strategy, design, and execution of high-converting landing pages, working cross-functionally with content, tech, product and business teams to ensure alignment and a seamless user journey. This initiative significantly strengthened the performance and scalability of inbound. - Improved overall campaign efficiency by 40% across both inbound and outbound marketing channels by developing a suite of scalable campaign strategy templates and streamlining workflow processes. Identified and resolved key operational bottlenecks, enabling faster execution and greater consistency across campaigns. This optimisation empowered cross-functional teams to launch more targeted, effective campaigns with improved agility and impact. MoEngage® is a Forrester 'Strong performer', category leading, trusted, insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love.

Product Designer at Awign, Oct 2022 - Jul 2023 · 10 mos, Bengaluru, Karnataka, India, - Led the successful designing of a SaaS platform that enabled our clients to efficiently onboard their workforce, while managing a team of three. - Initiated the design and ideation process for a B2B SaaS suite that consolidated multiple internal platforms into three distinct products resulting in simplified processes and increased efficiency. Also commercialised it in B2B sector. - Accountable for achieving a significant increase in the % of retention rate and a decrease in the % of churn rate for our D2C application users. - Day to day collaboration with the product and founding teams to gather business data and translate it into design insights, resulting in impactful and data-driven design solutions. - Facilitated more efficient and seamless day-to-day business operations by addressing UX and UI challenges on our platforms. - Analysed and resolved design and process issues in existing workflows, aligning them with assigned pods and charters and mapping them to a set of KPIs. Awign® is India's largest work-as-a-service tech platform, helping enterprises run their business at scale through end-to-end execution of their core business functions. They partner with enterprises to meet their business needs through digital service lines PAN India. The services include gig staffing, merchandising & loyalty, telecalling, auditing, content and data operations, exam invigilation, last-mile delivery, business development, and more! The tech-driven solution allows enterprises to variabilize their fixed costs, optimize toplines, and focus on business profitability.

Product Designer at Lifestyle International Pvt Ltd, Oct 2021 - Sep 2022 · 1 yr, Bengaluru, Karnataka, India, - Created 30+ graphics for the website's and product pages that achieved a 25% higher CTR and 20% increase in time on page. - Improved website usability by resolving minor UX-related problems, leading to increased site traffic. - Engaged in in-depth market research to gain insights into existing trends and fashion movements. Lifestyle® is a fashion retail store chain in India, offering a wide range of apparel, footwear, handbags, accessories, and beauty products for men, women, and children. It is part of the Landmark Group, a retail and hospitality conglomerate based in Dubai. Lifestyle aims to provide customers with a convenient and seamless shopping experience, both in-store and online.

Product Designer at FlashMonk, Jul 2021 - Oct 2021 · 4 mos, Bengaluru, Karnataka, India, - Designed MVP of the app from the ground up and established a comprehensive Design Language System for guidance & consistency across the platform. - Conducted user and market research analysis to identify areas for improvement, gain awareness about the existing competitors in the market and to think strategically.

Visual Designer at OYE! Rickshaw, Apr 2021 - Jul 2021 · 4 mos, Delhi, India, - Worked on website redesigning. - Designed interfaces of command center. - Created brochures and business creative. - Worked on branding of products.

Education

Bachelor of design, Leather design, National Institute of Fashion Technology India

St. Mary's Senior Secondary School

Public links

priyanshisingh15.framer.website: https://priyanshisingh15.framer.website/