Headline

Virtual Try-On experiences @Amazon | AI/ ML Data Ops | Elevated Shopping- Fashion & Fitness | Martech & Strategy | Automation & Gen-AI fluent | Creative Producer

About

A dynamic professional with over 10 years of experience spanning digital media, content strategy, and customer-centric technology programs. Currently serving as Creative Program Manager at Amazon, leading the development of Generative AI and Machine Learning operations for Virtual Try-On experiences across North America and the EU. Skilled in stakeholder management and cross-functional collaboration, focusing on enhancing customer engagement through innovative AI solutions while driving operational efficiency. Expertise lies in program management, GenAI experiences, and strategic implementation of AI/ML technologies to optimize user experiences and deliver impactful results. Passionate about leveraging advanced technology to create scalable, data-driven solutions that align with organizational goals, foster innovation, and improve customer satisfaction.

Location

Bengaluru

AI stack

gemini

kiro

meta

notebooklm

openai

ChatGPT

Work experience

Creative Program Manager- AI/ML Ops - Elevated Shopping at Amazon, Sep 2024 - Present · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Currently leading end-to-end Generative AI and Machine Learning operations for Virtual Try-On experiences in North America and the EU. • Collaborating with cross-functional teams & managing /leading stakeholder communication to enhance customer engagement through innovative AI solutions. • Utilizing advanced AI/ML tech to optimize user experiences and drive operational efficiency.

Digital & Content Marketing Lead at DLF Limited, Jan 2023 - Oct 2024 · 1 yr 10 mos, Gurugram, Haryana, India, Owned digital marketing and data analytics for four premier DLF retail properties — DLF Cyberhub, DLF Avenue, DLF Promenade, and DLF Mall of India. Drove all key traffic channels — Search, SEO, social media, Email, Push Notifications, Affiliates, and Digital Signage — optimising each against business KPIs. Developed category style guidelines, merchandising calendars, promotional content, and on-ground fashion & lifestyle event concepts. Collaborated and brainstormed with external agencies and brand partners to build impactful ATL/BTL/digital campaigns; presented performance insights regularly to senior leadership. Orchestrated targeted B2B marketing campaigns and video content for DLF corporate offices.

Vice President - Multimedia Services at White Globe Group, Jan 2022 - Dec 2022 · 1 yr, Mumbai, Maharashtra, India, Led a cross-functional team of Video Editors, Graphic Designers, Content Writers, Digital Marketing Executives, and Web Developers. Managed P&L, budgeting, and end-to-end delivery of marketing, content, and creative strategies across concurrent client programs. Maintained senior client relationships with Tata Advance Systems, Intuit, Cybage, Caterpillar (Canada), Persistent Systems, PolicyBazaar, and Cyient.

Associate Producer at Sol Production, Nov 2021 - Dec 2021 · 2 mos, Mumbai

Creative Producer at The Capturing Factory, Sep 2020 - Oct 2021 · 1 yr 2 mos, India

Education

AI in Marketing, Indian Institute of Technology, Roorkee

Advance Certification, Digital Marketing & Communication - Social Media Marketing, MICA | The School of Ideas