Headline

Project Director | Corporate Relations | Placements | Programs | Building Startups @CraftEdge World

About

As the Regional Head (South India) at IMA, I oversee the new business and account management of course providers, institute partnerships, and corporate relations in the region. I am responsible for overall management, market penetration, and opportunity creation. I have some background in product management, marketing, and sales, with a focus on growth and AI. I graduated from Duke University with a degree in Product Management, where I learned how to apply AI and ML techniques to design, develop, and launch innovative products. I also completed a professional certificate in project management from Google Creative Campus and obtained certifications in product marketing and global finance and accounting from LinkedIn. I am passionate about creating value for customers, partners, and stakeholders, and delivering high-quality solutions that meet their needs and expectations. I have a proven track record of achieving significant results, such as increasing the user retention rate by 25%, securing a large contract with a leading university, and launching a new product feature that enhanced the user experience. I am always eager to learn new skills, explore new opportunities, and collaborate with diverse teams.

Location

Bangalore Urban

AI stack

claude

gemini

notion

openai

ChatGPT

Gamma

Work experience

Project Director (P&L) at CraftEdge, Jun 2025 - Present · 1 yr 4 mos, Gurugram, Develop and implement data-driven revenue strategies aligned with company goals. Identify new markets, customer segments, and distribution channels. Own the growth roadmap with defined KPIs and milestones Design and oversee multi-channel acquisition campaigns (organic, paid, partnerships, etc.).. Work closely with product teams to influence features that drive engagement and retention. Use feedback loops, cohort analysis, and A/B testing to iterate growth experiments. Lead and grow a team of growth marketers, data analysts, and sales ops. Serve as a liaison between product, sales, marketing, and leadership. Foster a culture of experimentation and rapid iteration.

Relocation at Career Break, Jun 2025 - Jun 2025 · 1 mo, Gurugram, Haryana, India

Regional Manager (South) at IMA | Institute of Management Accountants, Jun 2023 - May 2025 · 2 yrs, Bengaluru, Karnataka, India, Spearheading the Establishment of New Course Provider Initiatives: Leading efforts to develop and launch new educational programs to enhance the company's market presence. Conducting thorough market research to identify gaps and opportunities in the current educational offerings. Collaborating with cross-functional teams to design and implement innovative course structures and delivery methods. Monitoring and evaluating the performance of new initiatives to ensure they meet the desired objectives and market demand. Fostering Strategic Partnerships with Institutes: Building and nurturing relationships with academic institutions to integrate the company’s programs seamlessly. Negotiating and formalizing partnerships to align mutual goals and ensure successful program rollouts. Providing ongoing support and resources to partner institutes to maximize student enrollment and engagement. Organizing workshops, seminars, and training sessions to promote the programs and facilitate smooth adoption. Developing and Maintaining Corporate Relations: Establishing and cultivating relationships with key corporate clients to understand their training and development needs. Offering tailored solutions and programs to address specific client requirements, leading to high client satisfaction and retention. Managing key accounts by providing continuous support and leveraging relationships to generate new business opportunities. Conducting regular reviews and feedback sessions with clients to improve service delivery and program effectiveness.

Sr.Manager Corporate Relations at Unacademy, Aug 2021 - Jun 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Corporate Relations - Business Developement - Product Growth - Partnership - Strategic Alliance - R&D - UX Research

Assistant Manager Marketing & Sales at Volks Consulting, Apr 2021 - Aug 2021 · 5 mos, Bengaluru, Karnataka, India

Sr Associate Business Development & Marketing at Volks Consulting, Mar 2021 - Apr 2021 · 2 mos, Bengaluru, Karnataka, India

Education

Product Management (with Upgrad Online), Growth and AI, ML in Product Management, Duke University

Post Graduation | Dropped Out, Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)