---
title: "Priyanka Sharma - Writer in India | Tal"
description: "Meet Priyanka Sharma, 0→1 Comms & GTM Leader | Built narrative, PR & community from day one - twice | I help founders explain hard tech to people who don’t care yet | Writing For the Plot based in India. AI stack includes claude, notebooklm, and perplexity. Explore public work links including prish..."
image: "https://tal.club/meet/priyanka-sharma-10/share-image"
---

# Priyanka Sharma on Tal

## Headline

0→1 Comms & GTM Leader \| Built narrative, PR & community from day one \- twice \| I help founders explain hard tech to people who don’t care yet \| Writing For the Plot

## About

I've spent the last decade working with founders on the problem of explaining difficult things to people who don't yet care about them\. At WazirX, I joined as the only marketing hire\. Weeks later, India's central bank barred banks from dealing with crypto, cutting off the whole industry\. I ran all communications single\-handedly through the ban and Binance's announced acquisition, then built and led a team of seven as the company grew to 10 million users, including comms for India's first crypto exchange transparency report\. At Shardeum, I was the first comms hire, joining before there was a product\. I built narrative, PR and community from zero through mainnet: a 703K\-member community, two international PR agencies across three continents, and coverage from Reuters to Fortune India\. When a hack hit WazirX, a separate company with the same co\-founder, I managed the reputational spillover\. Before that, I went from community manager to Chief of Staff to the CEO at Crowdfire, ghostwriting his thought leadership and building the company's employer brand\. It's where I first learned how early\-stage companies are actually built\. After a deliberate break, I'm looking for my next role in communications leadership, founder\-side advisory, or a VC platform team\. Meanwhile, I write For the Plot: essays on how belief gets built, and how it breaks — in technology, at work and in ourselves\. Say 👋: Blog: https://prisharma25\.substack\.com/ Twitter/Telegram: @prisharma25 Email: sh\.priyanka025@gmail\.com

## Location

India

## AI stack

claude

notebooklm

perplexity

claudecode

ChatGPT

Zapier

## Work experience

Writer at For the Plot \(Substack\), Mar 2026 \- Present · 7 mos, Selected essays: • "PR is not a press release\. Founders should know this by now\." Why "just do something newsworthy" is survivorship bias dressed as a playbook\. Featured in Gab Ferree's Off the Record newsletter\. • "Women are over\-mentored and under\-sponsored\. Here's what that actually costs\." The game women didn't know they were playing, and what to do when the traditional playbook doesn't apply\. The publication's most\-read essay\. • "AI can generate infinite content\. But can it generate trust?" What Zohran Mamdani's mayoral race revealed about authenticity in the age of AI\.

Health and well\-being at Career Break, Aug 2025 \- Mar 2026 · 8 mos, After 11\+ years of continuous building across high\-growth companies and two full crypto market cycles, I took a deliberate break to reset, reflect, and approach the next chapter with clarity\. Writing on narrative and communications craft at prisharma25\.substack\.com\. Advising early\-stage founders informally on positioning and GTM\. Now actively looking for the right next challenge\.

Director of Communications at Shardeum, Feb 2022 \- Jul 2025 · 3 yrs 6 mos, Built Shardeum's entire communications, PR, and community function from zero \- joined before the project was public and led it through announcement, alphanet, betanet, incentivized testnet, and mainnet\. Managed 3 direct reports and 2 international PR agencies\. PR & Earned Media: \- Managed two international PR agencies \(India/Asia and UK/US\), owning KPIs, editorial direction, and multi\-region story strategy \- 1\.1K\+ press mentions \(March–July 2025\) · 148M\+ estimated article reach · 35% feature stories \- Developed and placed thought leadership for Shardeum's leadership \- opeds and profiles in Economic Times, Fortune India, Rolling Stone India, Forbes India, Benzinga, and others \- Led EU regulatory PR: MiCA Whitepaper Acknowledgement \(June 2025\) GTM & Launch: \- Led launch comms for Feb 2022 public announcement; managed fundraising PR for $18\.2M seed and $5\.4M strategic rounds \- Shardeum's testnet: 1\.4M global participants · 171K\+ validators · 81M\+ transactions · 1\.2M\+ wallets \- 171K validators = highest physically run nodes ever recorded for an L1 testnet \(covered by CoinDesk, CryptoSlate, Fortune India\) Community & Ecosystem: \- Scaled Shardeum to one of the world's largest L1 ecosystems: 703K peak Discord members \(2nd\-largest L1 on Discord globally; \#1 on Telegram at its August 2023 peak\), 366K X/Twitter followers, 84K Telegram, 47K developers on Discord \- Designed strategy for Shardeum Leagues: 74 self\-run regional community chapters across Telegram and Twitter globally

Head of Communications at WazirX, Mar 2018 \- Feb 2022 · 4 yrs, India, Joined on Day 1 as WazirX's only marketing and communications hire\. Three weeks later, India's RBI imposed a blanket banking ban on crypto exchanges\. Built the entire comms engine through the ban, a Binance acquisition, a Launchpad IEO, and a bull run that took the platform to 10M users and $43B in annual trading volume\. \- Sole marketing and communications owner for the first 2\.5 years \- ran PR, social, content, email, product marketing, listings, and trading campaigns with no team and no agency \- Conducted 9\-country P2P market research that directly informed WazirX P2P \(July 2018\) \- the world's first auto\-matching P2P crypto trading engine; crossed ₹1\.5 Cr in trades in two weeks \- Owned all comms for India's first\-ever crypto exchange acquisition by a global player: WazirX acquired by Binance \(November 2019\) \- primary Binance liaison, sole WazirX owner of the entire comms workstream \- Led sole ownership of WRX token IEO on Binance Launchpad \(February 2020\) \- coordinated PR and co\-marketing across 10\+ global exchanges \- Authored India's first crypto user behaviour report: $43B trading volume · 10M users · 1,009% growth in women's signups · 2,648% Tier\-2/3 city signup growth\. Cited by CoinDesk, CoinTelegraph, The Block, Economic Times \- Developed and placed CEO thought leadership: Financial Express, Inc42, CoinTelegraph; Ryan Selkis \(Messari\) podcast; CoinDesk's "Our Word on the Block"; Nikhil Kamath/Invest Smart \- Led team of 7 from May 2020: social media, community, PR, listing

Chief Of Staff at Crowdfire, Jun 2015 \- Feb 2018 · 2 yrs 9 mos, Navi Mumbai, India, Promoted from Community Manager as Crowdfire scaled from \~15 to \~55 people\. Operated across strategy, employer brand, founder communications, advisory board support, and HR\. \- Supported advisory board formation through targeted outreach \- Ghostwrote all CEO thought leadership for Nischal Shetty \- placed in Quartz, Inc42, TechInAsia, and VC annual newsletters; managed CEO's personal brand on Twitter and LinkedIn \- Built employer brand infrastructure from zero: Quora and social media content reaching 400K\+ views; redesigned careers page with Design and Engineering teams; rebuilt Glassdoor, LinkedIn, AngelList; streamlined all hiring communications \- Took over the full HR function from May 2017 \- recruiting coordination, onboarding, performance review cycles \- Organised Mumbai's first\-ever Dribbble meetup \(two consecutive years\), Product Hunt Mumbai meetup \(2016\), Crowdfire LA user meetup \- 60\+ attendees each

Community Manager at Crowdfire, Sep 2014 \- May 2015 · 9 mos, Navi Mumbai, India, We were a small team of 15 people with \~8M registered users when I joined Crowdfire \(previously called JustUnfollow\)\. Some highlights of what I did: \- Singlehandedly managed our email communications with customers while my counterpart handled everything social media\. I worked with tools like SupportBee, and Freshdesk\. \- Mentored two interns during the period\. \- Kickstarted our employer branding efforts on Quora\. My posts got over 400K views, and helped increase our brand presence as well as the number of inbound job applications immensely\.

## Education

Master of Business Administration \- MBA, University of Illinois Urbana\-Champaign

Bachelor of Commerce \(B\.Com\.\), Marketing Management, St\. Xavier's College \(Autonomous\), Kolkata

## Public links

- prisharma25\.substack\.com: https://prisharma25\.substack\.com/

[View the original profile](https://tal.club/meet/priyanka-sharma-10)

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