---
title: "Priyanka Rajbongshi - Campaign Manager in New Delhi | Tal"
description: "Meet Priyanka Rajbongshi, Campaign Manager | Youthbeat, Sociowash based in New Delhi. AI stack includes langfuse, llmapi, and notion."
image: "https://tal.club/meet/priyanka-rajbongshi/share-image"
---

# Priyanka Rajbongshi on Tal

## Headline

Campaign Manager \| Youthbeat, Sociowash

## About

I’m an Ambassador & Creator Manager at Sociowash, where I lead influencer led, youth\-focused campaigns\. From building PAN India campus ambassador programs to executing high\-impact brand activations, I turn ideas into engagement\. With an MBA in Finance & Marketing and roots in ground\-level execution from my time at Decathlon, I bring both strategic thinking and on\-ground hustle\. I’ve grown from an executive to manager by being obsessed with three things: culture, creativity and consistency\. Whether it’s planning a pan\-India campaign, pitching fresh IPs to clients, managing creator collaborations or mentoring my team\. I love turning marketing into moments that matter\. What I bring to the table: \- Youth & Campus Marketing \- Influencer Strategy \- Campaign Planning & Execution \- Client Acquisition & Management \- Team Leadership & Creative Problem Solving

## Location

New Delhi

## AI stack

langfuse

llmapi

notion

windsurf

## Work experience

Campaign Manager at SW Network \(Sociowash\), Apr 2025 \- Present · 1 yr 3 mos, New Delhi, Delhi, India · Hybrid, \- Leading youth marketing campaigns and ambassador programs across Indian campuses \- Overseeing end\-to\-end strategy, execution, and reporting for offline and online brand activations \- Planning and executing on\-ground activations, brand shoots, and influencer\-led content initiatives \- Managing a growing team and mentoring junior executives across multiple campaigns \- Working closely with clients to align marketing efforts with business goals and brand vision \- Making impactful client pitches and contributing to business development by acquiring new accounts \- Leading campus ambassador community PAN India and designing engagement frameworks \- Crafting campaign strategies from ideation to execution with a strong creative and operational lens

Senior Executive at SW Network \(Sociowash\), Oct 2024 \- Mar 2025 · 6 mos, New Delhi, Delhi, India · Hybrid, \- Led execution of influencer campaigns from strategy to delivery, collaborating with creators and managing budgets\. \- Directed on\-ground shoots and activations, overseeing logistics, vendor coordination and brand consistency\. \- Developed strategic marketing plans including competitive analysis, positioning, messaging, tactics and budgeting\. \- Built and scaled brand communities by designing and managing campus ambassador programs across colleges and universities nationally\. \- Created pitch decks and client presentations to support business development and campaign approvals\. \- Planned and executed offline campus activations integrated with digital campaigns to maximize reach and engagement\. \- Managed recruitment, interviewing and onboarding of student ambassadors aligned with brand objectives\. \- Tracked and analyzed performance metrics for all campaigns and activations, providing detailed reports to clients\. \- Participated in client meetings and business development presentations, proposing new ideas to expand service offerings\. \- Demonstrated leadership and multitasking skills managing several high\-impact projects simultaneously in a dynamic environment\.

Executive at SW Network \(Sociowash\), Sep 2023 \- Sep 2024 · 1 yr 1 mo, New Delhi, Delhi, India · Hybrid, \- Assisted in planning and executing influencer marketing campaigns, coordinating with influencers and content creators\. \- Supported on\-ground shoots and activation events, ensuring smooth logistics and effective brand representation\. \- Coordinated with campus communities and student ambassadors to drive offline and online brand activations across colleges and universities\. \- Helped build and nurture brand communities through campus ambassador programs, fostering long\-term engagement\. \- Created pitch decks and presentations for client proposals and internal reviews\. \- Managed communication and coordination with internal teams, clients, influencers and campus representatives to ensure seamless execution\. \- Monitored campaign performance and prepared reports on key metrics for clients and stakeholders\. \- Balanced multiple projects and deadlines with strong attention to detail in a fast\-paced agency environment\. \- Contributed creative ideas during brainstorming sessions to enhance campaign impact\.

Executive at Decathlon Sports India, May 2023 \- Sep 2023 · 5 mos, Dehradun, Uttarakhand, India, \- Managed local influencer marketing campaigns to enhance brand visibility, increase footfall and customer engagement\. \- Handled store social media accounts, creating content and engaging with the local community to drive footfall and brand loyalty\. \- Conducted sales forecasting and inventory planning to optimize stock levels and meet customer demand\. \- Executed visual merchandising strategies to create appealing product displays aligned with brand guidelines\. \- Executed billing processes ensuring accuracy and smooth customer transactions\. \- Delivered excellent customer service to enhance shopping experience and resolve queries promptly\. \- Collaborated with cross\-functional teams to ensure operational efficiency and achieve store sales targets\.

Finance Intern at Apollo Hospitals, Jun 2022 \- Jul 2022 · 2 mos, Guwahati, Assam, India

## Education

Master of Business Administration \- MBA, Finance and Marketing, IMS Unison University

Bachelor of Commerce \- BCom, Finance and Marketing, Doon Business School

[View the original profile](https://tal.club/meet/priyanka-rajbongshi)

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