Priyanka Rajbongshi profile photo 1 on Tal

Priyanka Rajbongshi

Campaign Manager | Youthbeat, Sociowash

New Delhi

3+ years of work experience

SW Network (Sociowash)
Apr 20251 yr 3 mosPresent

New Delhi, Delhi, India · Hybrid

- Leading youth marketing campaigns and ambassador programs across Indian campuses - Overseeing end-to-end strategy, execution, and reporting for offline and online brand activations - Planning and executing on-ground activations, brand shoots, and influencer-led content initiatives - Managing a growing team and mentoring junior executives across multiple campaigns - Working closely with clients to align marketing efforts with business goals and brand vision - Making impactful client pitches and contributing to business development by acquiring new accounts - Leading campus ambassador community PAN India and designing engagement frameworks - Crafting campaign strategies from ideation to execution with a strong creative and operational lens
SW Network (Sociowash)
Oct 20246 mosMar 2025

New Delhi, Delhi, India · Hybrid

- Led execution of influencer campaigns from strategy to delivery, collaborating with creators and managing budgets. - Directed on-ground shoots and activations, overseeing logistics, vendor coordination and brand consistency. - Developed strategic marketing plans including competitive analysis, positioning, messaging, tactics and budgeting. - Built and scaled brand communities by designing and managing campus ambassador programs across colleges and universities nationally. - Created pitch decks and client presentations to support business development and campaign approvals. - Planned and executed offline campus activations integrated with digital campaigns to maximize reach and engagement. - Managed recruitment, interviewing and onboarding of student ambassadors aligned with brand objectives. - Tracked and analyzed performance metrics for all campaigns and activations, providing detailed reports to clients. - Participated in client meetings and business development presentations, proposing new ideas to expand service offerings. - Demonstrated leadership and multitasking skills managing several high-impact projects simultaneously in a dynamic environment.
SW Network (Sociowash)
Sep 20231 yr 1 moSep 2024

New Delhi, Delhi, India · Hybrid

- Assisted in planning and executing influencer marketing campaigns, coordinating with influencers and content creators. - Supported on-ground shoots and activation events, ensuring smooth logistics and effective brand representation. - Coordinated with campus communities and student ambassadors to drive offline and online brand activations across colleges and universities. - Helped build and nurture brand communities through campus ambassador programs, fostering long-term engagement. - Created pitch decks and presentations for client proposals and internal reviews. - Managed communication and coordination with internal teams, clients, influencers and campus representatives to ensure seamless execution. - Monitored campaign performance and prepared reports on key metrics for clients and stakeholders. - Balanced multiple projects and deadlines with strong attention to detail in a fast-paced agency environment. - Contributed creative ideas during brainstorming sessions to enhance campaign impact.
Decathlon Sports India
May 20235 mosSep 2023

Dehradun, Uttarakhand, India

- Managed local influencer marketing campaigns to enhance brand visibility, increase footfall and customer engagement. - Handled store social media accounts, creating content and engaging with the local community to drive footfall and brand loyalty. - Conducted sales forecasting and inventory planning to optimize stock levels and meet customer demand. - Executed visual merchandising strategies to create appealing product displays aligned with brand guidelines. - Executed billing processes ensuring accuracy and smooth customer transactions. - Delivered excellent customer service to enhance shopping experience and resolve queries promptly. - Collaborated with cross-functional teams to ensure operational efficiency and achieve store sales targets.
Apollo Hospitals
Jun 20222 mosJul 2022

Guwahati, Assam, India

Priyanka’s AI Stack

langfuse
langfuse
llmapi
llmapi
notion
notion
windsurf
windsurf

Education

IMS Unison University

Master of Business Administration - MBA, Finance and Marketing

IMS Unison University

20212 yrs2023
Doon Business School

Bachelor of Commerce - BCom, Finance and Marketing

Doon Business School

20183 yrs2021

Join Priyanka and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Priyanka Rajbongshi on Tal

Headline

Campaign Manager | Youthbeat, Sociowash

About

I’m an Ambassador & Creator Manager at Sociowash, where I lead influencer led, youth-focused campaigns. From building PAN India campus ambassador programs to executing high-impact brand activations, I turn ideas into engagement. With an MBA in Finance & Marketing and roots in ground-level execution from my time at Decathlon, I bring both strategic thinking and on-ground hustle. I’ve grown from an executive to manager by being obsessed with three things: culture, creativity and consistency. Whether it’s planning a pan-India campaign, pitching fresh IPs to clients, managing creator collaborations or mentoring my team. I love turning marketing into moments that matter. What I bring to the table: - Youth & Campus Marketing - Influencer Strategy - Campaign Planning & Execution - Client Acquisition & Management - Team Leadership & Creative Problem Solving

Location

New Delhi

AI stack

langfuse

llmapi

notion

windsurf

Work experience

Campaign Manager at SW Network (Sociowash), Apr 2025 - Present · 1 yr 3 mos, New Delhi, Delhi, India · Hybrid, - Leading youth marketing campaigns and ambassador programs across Indian campuses - Overseeing end-to-end strategy, execution, and reporting for offline and online brand activations - Planning and executing on-ground activations, brand shoots, and influencer-led content initiatives - Managing a growing team and mentoring junior executives across multiple campaigns - Working closely with clients to align marketing efforts with business goals and brand vision - Making impactful client pitches and contributing to business development by acquiring new accounts - Leading campus ambassador community PAN India and designing engagement frameworks - Crafting campaign strategies from ideation to execution with a strong creative and operational lens

Senior Executive at SW Network (Sociowash), Oct 2024 - Mar 2025 · 6 mos, New Delhi, Delhi, India · Hybrid, - Led execution of influencer campaigns from strategy to delivery, collaborating with creators and managing budgets. - Directed on-ground shoots and activations, overseeing logistics, vendor coordination and brand consistency. - Developed strategic marketing plans including competitive analysis, positioning, messaging, tactics and budgeting. - Built and scaled brand communities by designing and managing campus ambassador programs across colleges and universities nationally. - Created pitch decks and client presentations to support business development and campaign approvals. - Planned and executed offline campus activations integrated with digital campaigns to maximize reach and engagement. - Managed recruitment, interviewing and onboarding of student ambassadors aligned with brand objectives. - Tracked and analyzed performance metrics for all campaigns and activations, providing detailed reports to clients. - Participated in client meetings and business development presentations, proposing new ideas to expand service offerings. - Demonstrated leadership and multitasking skills managing several high-impact projects simultaneously in a dynamic environment.

Executive at SW Network (Sociowash), Sep 2023 - Sep 2024 · 1 yr 1 mo, New Delhi, Delhi, India · Hybrid, - Assisted in planning and executing influencer marketing campaigns, coordinating with influencers and content creators. - Supported on-ground shoots and activation events, ensuring smooth logistics and effective brand representation. - Coordinated with campus communities and student ambassadors to drive offline and online brand activations across colleges and universities. - Helped build and nurture brand communities through campus ambassador programs, fostering long-term engagement. - Created pitch decks and presentations for client proposals and internal reviews. - Managed communication and coordination with internal teams, clients, influencers and campus representatives to ensure seamless execution. - Monitored campaign performance and prepared reports on key metrics for clients and stakeholders. - Balanced multiple projects and deadlines with strong attention to detail in a fast-paced agency environment. - Contributed creative ideas during brainstorming sessions to enhance campaign impact.

Executive at Decathlon Sports India, May 2023 - Sep 2023 · 5 mos, Dehradun, Uttarakhand, India, - Managed local influencer marketing campaigns to enhance brand visibility, increase footfall and customer engagement. - Handled store social media accounts, creating content and engaging with the local community to drive footfall and brand loyalty. - Conducted sales forecasting and inventory planning to optimize stock levels and meet customer demand. - Executed visual merchandising strategies to create appealing product displays aligned with brand guidelines. - Executed billing processes ensuring accuracy and smooth customer transactions. - Delivered excellent customer service to enhance shopping experience and resolve queries promptly. - Collaborated with cross-functional teams to ensure operational efficiency and achieve store sales targets.

Finance Intern at Apollo Hospitals, Jun 2022 - Jul 2022 · 2 mos, Guwahati, Assam, India

Education

Master of Business Administration - MBA, Finance and Marketing, IMS Unison University

Bachelor of Commerce - BCom, Finance and Marketing, Doon Business School