--- title: "Priyanka Prajapati - Senior Associate - Performance Marketing in India | Tal" description: "Meet Priyanka Prajapati, Performance Marketing at Bharatpe|PPC| Paid Social| Paid Campaigns, Budget Optimization, App Campaigns| CRM| From Activation to Retention| Analytics-Driven Insights based in India. AI stack includes anthropic apis, claude code, and claude." image: "https://tal.club/meet/priyanka-prajapati/share-image" --- # Priyanka Prajapati on Tal ## Headline Performance Marketing at Bharatpe\|PPC\| Paid Social\| Paid Campaigns, Budget Optimization, App Campaigns\| CRM\| From Activation to Retention\| Analytics\-Driven Insights ## About 🌟 About Me As a Paid Digital Marketing Specialist, I excel in crafting performance\-driven campaigns across Amazon Ads, Google Ads, and Meta Ads to optimize ROI and achieve measurable business goals\. With a passion for exploring new frontiers, I’m currently building my expertise in B2B marketing, programmatic advertising, and retention strategies, aiming to deliver comprehensive marketing solutions in a dynamic digital ecosystem\. πŸ’Ό Key Highlights: 🎯 Expertise in campaign setup, budget optimization, audience targeting, and ROI analysis across leading platforms\. πŸ“Š Skilled in media planning, data\-driven reporting, performance tracking, and KPIs management to ensure results exceed expectations\. πŸ”„ Proficient in leveraging first\-party and third\-party data to create tailored strategies and actionable insights\. πŸ›  Experienced with tools like Google Ads, Meta Ads Manager, Amazon DSP, and emerging programmatic platforms\. πŸš€ Enthusiastic learner exploring customer retention, programmatic marketing, and B2B funnel strategies to enhance marketing impact\. 🀝 Strong in team collaboration, stakeholder communication, and cross\-functional alignment to execute campaigns seamlessly\. πŸ’‘ My Approach: I combine a data\-driven mindset with creative problem\-solving to craft marketing campaigns that resonate with audiences and drive growth\. Whether it’s campaign optimization, retargeting strategies, or integrating competitive intelligence tools, I aim to build scalable solutions for brands\. πŸ“ˆ Core Strengths: Digital Campaigns Management: From strategy planning to post\-campaign analysis\. Audience Segmentation: Interest targeting, affinity targeting, and lookalike audience creation\. Retention Marketing: Enhancing customer lifecycle value through strategic engagement\. Programmatic Enthusiast: Continuously learning advanced techniques in DSP platforms like DV360 and The Trade Desk\. 🌐 Let’s Connect: I’m always eager to collaborate, share insights, and explore opportunities in the evolving landscape of digital marketing\. Feel free to reach out for discussions on performance marketing strategies, campaign optimization, or new marketing innovations\! Open for : New Role , Freelance , Remote Contract Role Email ID : priyankahindvi1@gmail\.com ## Location India ## AI stack anthropic apis claude code claude codex gemini mcp ## Work experience Senior Associate \- Performance Marketing at BharatPe, Jul 2025 \- Present Β· 1 yr 3 mos, Gurugram, ● Manage end\-to\-end app campaign lifecycle across Google \(Search, Display, YouTube and UAC\) and Meta \(Facebook, Instagram\), handling a monthly budget of β‚Ή4 Crore\. ● Plan, execute, and optimize performance marketing campaigns to drive user acquisition, retention, and conversion for app\-based consumer audiences\. ● Monitor daily performance metrics \(CPI, CAC, ROAS, CTR\) to maintain spend efficiency and maximize ROI\. ● Identify operational bottlenecks across cross\-functional teams, improving workflow efficiency and reducing campaign delays\. ● Conduct A/B tests for creatives, targeting setups, and bidding strategies to optimize performance outcomes\. ● Collaborate with creative and product teams to develop high\-performing ad creatives and, ensuring seamless campaign execution\. ● Co\-Lead affiliate marketing initiatives, onboarding and managing affiliate partners/agencies to scale incremental acquisitions while maintaining ROI targets Assistant Manager \- Digital Marketing at DealShare, May 2025 \- Jul 2025 Β· 3 mos, Gurugram, Haryana, India, ● Managed end\-to\-end app campaign lifecycle on Google and Meta, overseeing a monthly budget of β‚Ή3 Crore, optimizing campaigns to achieve a 25% reduction in CAC and a 30% increase in new user acquisition\. ● Collaborated with cross\-functional teams to identify bottlenecks and ensure smooth delivery of campaigns, improving operational efficiency and reducing campaign delays\. ● Developed and implemented data\-driven strategies that drove performance improvements, contributing to a 15% YoY increase in ROI and enhanced user engagement\. ● Co\-led influencer marketing campaigns alongside my colleague at DealShare, driving incremental reach, engagement, and high\-quality user acquisition\. Digital Marketing Specialist at Outwrk, Jul 2023 \- Apr 2025 Β· 1 yr 10 mos, Gurugram, Haryana, India, \-Managed multi\-channel ad campaigns with daily budgets of β‚Ή2\+ lakh across Google Ads, Meta Ads, LinkedIn Ads, and Amazon Ads\. \-Optimized campaigns to achieve ROAS 4\+, reducing CPA by 20% through A/B testing, creative optimization, and audience targeting\. \-Designed and executed B2B demand generation strategies including LinkedIn Lead Gen Ads and ABM campaigns\. Led full\-funnel email marketing campaigns using tools like MoEngage, Klaviyo, and Shopify Email, increasing retention rates by 25%\. \-Built and monitored performance dashboards on Google Analytics 4, Mixpanel, and Tableau to provide actionable insights\. \-Implemented conversion tracking using GTM \(Google Tag Manager\) for accurate ROI measurement and attribution\. Key Achievements: \-Launched automated retargeting ads, improving customer conversion rates by 18%\. \-Successfully scaled campaigns for B2B SaaS clients, generating high\-quality leads while reducing CPL by 15%\. \-Developed high\-performing lookalike audiences for paid campaigns, increasing CTR by 12%\. \-\-\-\- Performance Marketing \| Digital Marketing \| B2B Marketing \| Demand Generation \| Paid Media \| Retention Marketing \| CRM \| ROI Optimization \| ABM \| Multi\-Channel Campaigns \| Google Ads \| Meta Ads \| LinkedIn Ads \| Programmatic Ads \| Email Marketing \| Google Analytics \| Conversion Tracking \| Marketing Automation \| HubSpot \| MoEngage \| Tableau \| Shopify \| AI Marketing Tax Associate Trainee at Lakshmikumaran and Sridharan, May 2022 \- Nov 2022 Β· 7 mos, Delhi, India, Indirect Taxation, Knowledge Management team at LKS\. Summarized over 80\+ legal opinions and reports pertaining to GST and some related to customs laws\. Researched and assisted in drafting indirect tax\-related queries such as ISD and cross\-charge, Custom duty in case of related parties and Non\-related parties, etc\. Private Equity Intern at Rajaram Legal, Feb 2022 \- Apr 2022 Β· 3 mos, Mumbai, Maharashtra, India, β€’ Assisted Associates in Legal due diligence pertaining to FMGC, Finance and other industries in M&A transactions\. β€’ Assisted in drafting, summarising and reviewing NDA, IPR Assignment Agreement, Join Venture Agreement, Asset Purchase Agreement and Business Transfer Agreement, Shareholders Agreement, and Commercial Lease Agreement ## Education Bachelor of Laws \- LLB, LLB, Campus Law Centre, Faculty Of Law, University of Delhi Bachelor of Business Administration \- BBA, Business Administration and Management, General, The NorthCap University [View the original profile](https://tal.club/meet/priyanka-prajapati) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/priyanka-prajapati#person", "name": "Priyanka Prajapati", "url": "https://tal.club/meet/priyanka-prajapati", "image": "https://tal.club/meet/priyanka-prajapati/profile-photo.jpg", "description": "Meet Priyanka Prajapati, Performance Marketing at Bharatpe|PPC| Paid Social| Paid Campaigns, Budget Optimization, App Campaigns| CRM| From Activation to Retention| Analytics-Driven Insights based in India. AI stack includes anthropic apis, claude code, and claude.", "jobTitle": "Senior Associate - Performance Marketing", "worksFor": { "@type": "Organization", "name": "BharatPe" }, "hasOccupation": { "@type": "Occupation", "name": "Senior Associate - Performance Marketing" }, "homeLocation": { "@type": "Place", "name": "India" }, "alumniOf": [ { "@type": "EducationalOrganization", "name": "Campus Law Centre, Faculty Of Law, University of Delhi" }, { "@type": "EducationalOrganization", "name": "The NorthCap University" } ], "knowsAbout": [ "anthropic apis", "claude code", "claude", "codex", "gemini", "mcp" ], "mainEntityOfPage": { "@id": "https://tal.club/meet/priyanka-prajapati#webpage" } }, { "@type": "ProfilePage", "@id": "https://tal.club/meet/priyanka-prajapati#webpage", "url": "https://tal.club/meet/priyanka-prajapati", "name": "Priyanka Prajapati on Tal", "description": "Meet Priyanka Prajapati, Performance Marketing at Bharatpe|PPC| Paid Social| Paid Campaigns, Budget Optimization, App Campaigns| CRM| From Activation to Retention| Analytics-Driven Insights based in India. AI stack includes anthropic apis, claude code, and claude.", "dateModified": "2026-09-28T15:39:47.704Z", "isPartOf": { "@id": "https://tal.club/#website" }, "mainEntity": { "@id": "https://tal.club/meet/priyanka-prajapati#person" }, "primaryImageOfPage": { "@type": "ImageObject", "url": "https://tal.club/meet/priyanka-prajapati/profile-photo.jpg", "contentUrl": "https://tal.club/meet/priyanka-prajapati/profile-photo.jpg", "caption": "Priyanka Prajapati profile photo on Tal" }, "inLanguage": "en-IN" } ] } ```